Kelley Deal

• Conceived and launched four wine brands, leading development from initial concept through market introduction and growth
• Lead comprehensive, omnichannel marketing initiatives, integrating in-store programs with digital strategies to ensure a cohesive brand experience from shelf to screen
• Execute targeted digital campaigns to strengthen online presence, improve customer engagement, and drive conversion across all channels
• Collaborate closely with sales teams to enhance brand visibility and expand market reach, ensuring alignment between marketing efforts and sales objectives
• Built strong relationships with industry professionals and influencers

• Delivered strategic marketing consulting for a data warehousing and social media monitoring tool, enhancing client engagement
• Engineered a weekly email newsletter and orchestrated promotional events to elevate brand presence
• Crafted compelling press releases and facilitated partner outreach, significantly boosting brand visibility and engagement

• Managed advertising sales and print marketing for a luxury wine country lifestyle magazine, driving brand growth
• Drove revenue growth by executing targeted campaigns and fostering strategic partnerships
• Created impactful marketing materials and collaborated with clients to enhance brand exposure and drive customer engagement
• Expanded national account base by identifying potential clients and executing targeted sales strategies
• Streamlined internal processes related to account management, reducing administrative tasks while increasing team productivity

Employee #4 | WineShopper.com (acquired by Wine.com)
Originally launched as a Kleiner Perkins–funded startup and early pioneer in DTC wine e-commerce

• Played a key role in launching one of the first DTC wine e-commerce platforms
• Negotiated vendor contracts while maintaining product and content quality across all initiatives
• Enhanced customer conversion, loyalty, and retention by implementing innovative content and digital merchandising strategies
• Managed cross-functional teams, ensuring consistent execution under tight deadlines
• Edited all outbound content for accuracy, tone, and effectiveness prior to publishing or client delivery