Kelley M. Garmon, PhD

Strategic Leadership & Growth

• Developed and executed integrated growth marketing strategies, expanding market presence and increasing revenue by 300%, driving both brand equity and customer acquisition
• Drove digital and retail expansion efforts, enhancing omnichannel reach and customer engagement
• Maintained P&L and shouldered corporate fiscal responsibility
• Spearheaded the launch of the organization’s first public brand, transitioning from unregistered PFI status to a top-two performer in the category, increasing membership from 98K to 240K and assets from $1 billion to $4.8 billion
• Led cross-functional teams across multiple disciplines, including marketing, communications, digital, and all retail functions, to execute strategies that improved customer satisfaction and retention, reducing attrition by 2.5% over two years

Brand Development, Positioning & Market Expansion

• Conceptualized and launched Atlanta’s first LED skyline signage to promote brand recognition, achieving over 200 million impressions annually
• Integrated storytelling across paid, earned and owned media to strengthen brand equity
• Led teams to secure four merger partners, coordinating cross-functional integration to unify product offerings, delivery systems, and member services, ensuring a seamless experience and alignment with organizational goals
• Created and implemented targeted communication strategies aimed at educating stakeholders—including legislators, industry leaders, and consumers on regulatory and legislative impacts

Customer Experience (CX), Acquisition, Growth & Product Management

• Developed and scaled customer engagement frameworks, integrating personalized marketing automation, lifecycle marketing and behavioral insights to drive higher LTV and retention rates
• Leveraged predictive analytics to enhance CX touchpoints and conversion metrics
• Designed and optimized the end-to-end customer journey for new products by aligning product management, marketing and fulfillment teams, ensuring seamless transitions from product concept through to sales
• Developed and launched 11 new products and services, refining the sales and fulfillment process to meet market needs across both retail and digital channels, which increased adoption and retention rates.
• Led cross-functional teams in executing large-scale projects on time and within budget constraints, contributing to overall company success.
• Implemented cost-saving measures through careful financial analysis and budget management, positively impacting overall profitability.
• Cultivated company-wide culture of innovation and collaboration.

• Strengthened community partnerships and expanded outreach efforts, co-founding the GettingAhead Association, which provided 10K+ individuals access to financial literacy and community services
• Served as the editor of eight high-impact publications tailored to diverse audiences, from CEOs and legislators to the general public, reinforcing brand authority and extending the organization’s thought leadership
• Established and led corporate social responsibility (CSR) initiatives by engaging with community programs and supporting volunteer efforts, increasing brand loyalty and building trust among members and the community
• Directed strategic public relations initiatives to elevate awareness and enhance the visibility of credit unions in GA, positioning credit unions as a trusted voice among state legislators, community leaders, and key stakeholders
• Played a key leadership role in securing advocacy partnerships, driving support for credit union-friendly policies and educating government officials on credit union contributions to economic stability
• Enhanced member engagement and satisfaction by implementing outreach programming that provided credit unions with essential resources on regulatory updates, enabling them to better serve their respective communities

• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction
• Demonstrated proficient leadership skills to motivate employees and build competent teams
• Collaborated with senior management to develop strategic initiatives and long term goals
• Led strategic marketing initiatives and developed the organization's first Business Development and CX programs