Kelley Lee
Chesterfield,VA
Summary
Confident, results driven leader with over 15 years of success in sales, marketing, and multi-level customer relationship management within fast-paced, competitive industries. Highly skilled in consumer marketing, strategic planning, cost analysis, and brand management, with proven ability to drive growth through data-informed decision-making and cross functional leadership.
Overview
13
13
years of professional experience
Work History
Sr Territory Manager
Reynolds American Inc
11.2018 - Current
- Professional advisor managing contracted tobacco outlets across 7 diverse territory geographies and regions. Lead execution of brand portfolio strategies, product distribution, pricing optimization, visual merchandising, in store promotions, and direct-to-consumer engagement. Oversee a geographical trading area of 105+ convenience/gas and traditional retail outlets, driving market share and volume growth through execution of strategic business plans and marketing initiatives. Consistently meet and exceed commercial sales objectives—monthly, quarterly, and annually—by leveraging data analytical tools including MicroStrategy to identify growth opportunities and inform strategic decisions.
- Key Achievements & Responsibilities:
- Strategically cultivate and maintain strong business relationships with retail operators, local chains, and franchise partners (e.g., 7-Eleven, A-Plus, Speedway, Sheetz) to expand the presence and performance of Reynolds brands in the C-Store and gas station segments.
- Leverage MicroStrategy and other data analytics tools to analyze market trends, drive performance, influence organizational decisions, and identify opportunities to increase market penetration and revenue.
- Develop turnkey business partners by utilizing EVIP customer portal resources to educate stakeholders, enhance ownership understanding of tobacco category, and generate revenue growth aligned with relevant KPI’s.
- Enhance brand equity through optimized point-of-sale (POS) placement, and design impactful planograms that improve visual brand presence and consumer engagement at the shelf level.
- Deliver strategic insights to senior leadership through trade marketing analyses, consumer demographics, and purchasing behavior reports, contributing to territory expansion and increased consumer demand.
- Lead regional community engagement by partnering with Employee Resource Groups (ERGs) to organize and champion volunteer initiatives and corporate social responsibility efforts.
- Demonstrate cross-functional leadership by designing and facilitating team building activities, onboarding programs, and professional development initiatives for new hires and regional team members.
SALES SPECIALIST
Dillard’s Department Store
09.2017 - 10.2018
- Consistently demonstrate a professional, sincere, and enthusiastic attitude that reflects the organization’s commitment to customer satisfaction. Take pride in driving strong sales performance, building and maintaining lasting customer relationships, and aligning with the company’s mission and goals. Deliver exceptional service to clients, team members, and upper management while supporting merchandising and marketing efforts. Promote new products through suggestive selling, expert product knowledge, and personalized assistance to enhance customer experience.
- Key Achievements & Responsibilities:
- Highly self-motivated team leader with expert knowledge of daily retail operations and best practices.
- Effectively communicate with store managers, clients, and customers to ensure a seamless experience and consistent service delivery.
- Multi-task, while maintaining strong customer focus and attention to detail.
- Manage inventory levels, monitor stock rotation, and implement pricing updates based on company guidelines.
- Perform data collection and basic analysis to identify opportunities for operational improvements.
- Organize team meetings and develop innovative in-store events to support brand visibility and store performance.
- Implement strategic initiatives to increase revenue, improve customer satisfaction, and enhance overall store efficiency.
- Ensures opening and closing procedures are in line with company standards.
- Accurately process customer purchases, returns, and exchanges in accordance with company guidelines.
PERSONAL STYLES/SALES ASSOCIATE
Nordstrom Companies
07.2016 - 08.2017
- Innovative and artistic personal stylist with proven ability to lead teams in guiding clients through personalized wardrobe selections, purchases, and complete style transformations. Strong passion for building lasting client relationships while upholding the company’s mission and vision. In depth knowledge on designer fashion styles, luxury products, and current trends delivering a tailored high end shopping experience. Known for providing excellent customer service to hundreds of clients daily and fostering a culture of professionalism across the sales floor. Oversees store organization, visual appeal, and procedural changes to team members to ensure smooth store operations.
- Assisted over 100 customers daily in fast paced retail environment.
- Maintained and followed operational procedures to ensure workflow efficiency.
- Collaborate with managers on weekly sales goals, promotional displays and visual merchandising.
- Responded to customer inquiries both in person and my phone, ensuring timely and effective resolutions.
- Deliver customer service across the sales floor, consistently meeting company standards for customer satisfaction.
- Maintained client relationships for promotional shopping events.
- Resolved complex customer issues and assisted management team with escalated concerns.
- Conducted hands on training for new hires and seasonal staff ensuring onboarding success.
- Ensured the accuracy of department cash registers daily and performed end-of-day reconciliation.
- Analyzed store marketing strategies, and provided actionable recommendations to management.
CUSTOMER SERVICE REPRESENTATIVE / SALVAGE DEPARTMENT
Department of Motor Vehicles
06.2012 - 07.2016
- Provide direct assistance to customers regarding driver licensing, vehicle registration, and titling and insurance requirements. Greet and direct customers to the appropriate areas in the office. Interpret, clarify, explain and apply agency policies and procedures, business practices, and federal or state laws and regulations. Assist the public and others to complete forms, applications and other paperwork and examine documents to verify applicability, legibility, completeness, accuracy, and/or consistency of information from one document to another.
- Enlist all DMV assets and information are appropriately handled and safeguarded.
- Answer calls and make endorsement changes to clients policies to existing accounts.
- Respond to and file emails, faxes, and other documentation relating to DMV’s processing matters.
- Responded to customer inquiries and resolving complaints or forwarding them to the appropriate department for solution.
- Database and record keeping of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken
- Verify HR information systems and coordinate with management for weekly reports.
- Analyzed HR files, run routine reports, and present findings to mangers and senior level associates.
- Work with customers in a fast-paced call center environment, providing information about products or services, cancelling accounts, or obtaining details of complaints.
Education
Bachelor of Science - Fashion/Marketing
OLD DOMINION UNIVERSITY
05.2015
Skills
- Salesforce, MicroStrategy, MS Office Suite (PowerPoint, Word, Excel), Computer Aided Design (CAD), HRIS system Keyboarding, Strong Verbal and Written Communication Skills
- Sales presentations
- Account management
- Performance tracking
- Sales planning
Timeline
Sr Territory Manager
Reynolds American Inc
11.2018 - Current
SALES SPECIALIST
Dillard’s Department Store
09.2017 - 10.2018
PERSONAL STYLES/SALES ASSOCIATE
Nordstrom Companies
07.2016 - 08.2017
CUSTOMER SERVICE REPRESENTATIVE / SALVAGE DEPARTMENT
Department of Motor Vehicles
06.2012 - 07.2016
Bachelor of Science - Fashion/Marketing
OLD DOMINION UNIVERSITY
Training
- TMW Social Styles (2020 & 2022)
- TMW Critical Selling Skills (2018)
- Nordstrom Leadership and Management Trainee Program (2016)
- Magic Trade Show seminar Las Vegas (2014,2016)
Keys Qualifications
- Analytical and Fiscal Management
- Microsoft Office Suite
- Strategic Planning
- Time management skills
- Exceptional Verbal and Communication skills
- Salesforce
- MicroStrategy
- Cross-functional Collaboration
- Stakeholder engagement
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