Kelley Luke
Asheville,North Carolina
Summary
Experienced Senior Sales Professional with a proven record of cultivating strategic partnerships for exceptional results. Expertise in B2B and B2C sales, adept in targeted marketing and campaign execution. Consistently surpass financial benchmarks, foster stakeholder relationships, and drive growth. Performance-driven with 15+ years' experience, utilizing strategic, analytical problem-solving to enhance client acquisition and profitability.
Overview
18
18
years of professional experience
Work History
National Account Manager
Strategic Education, Inc.
12.2020 - 07.2023
- Consistently exceeded sales and retention targets by establishing strong stakeholder partnerships and strategic decision-making.
- Spearheaded a high-performing team, achieving an impressive 25% increase in client retention year-over-year.
- Collaborated directly with corporate-level stakeholders, overseeing enterprise-level technology solutions that drove client retention.
- Pioneered data-driven insights resulting in significant partnership increases and enhanced education benefits.
- Transformed the sales process, propelling SEI's market position to that of an industry leader and achieving an 80% increase in leads and conversions.
- Orchestrated impactful employee-facing events, leading to a remarkable 70% increase in participation and fostering a positive work culture.
- Managed, supported, and grew business relationships with existing accounts, consistently driving sales growth and increased revenue.
- Increased market penetration and brand awareness by utilizing innovative strategies to achieve a 12% elevation in market share.
- Provided compelling product demonstrations that effectively addressed questions, showcased features, and alleviated concerns.
- Led cross-functional collaboration to analyze sales data, identifying trends and making proactive strategy changes.
Interim Dean/Academic Specialist
Strategic Education, Inc.
07.2018 - 07.2020
- Spearheaded data-driven strategies to elevate student engagement and retention rates, resulting in improved academic outcomes.
- Provided academic support to students, answering inquiries and resolving curriculum-related issues.
- Conducted academic advisement services to ensure students' educational progression and success.
- Assisted students in selecting courses aligned with their interests and abilities.
- Mentored students, offering advice and support on topic selection, appropriateness, and academic value. - Helped students with initial adjustments to university academic life, interpreting institutional policies and requirements.
- Collaborated effectively with campus staff and departments to swiftly address and resolve student issues.
- Orchestrated employee-facing outreach events, achieving a remarkable 70% increase in participation.
- Cultivated a positive work culture, fostering collaboration and motivating exceptional results.
- Upheld the highest academic standards through compliance with accreditation requirements and regulatory standards.
- Supported curriculum development for healthcare and information systems, contributing to educational enhancement.
- Researched and presented current topics at national and international meetings, demonstrating expertise.
Executive Enrollment Advisor
Miller-Motte Technical College
05.2015 - 07.2018
- Guided potential students with personalized counseling, resulting in successful academic goals.
- Demonstrated strong relationship-building skills through proactive prospecting, follow-up, and consistent assistance, contributing to positive student experience.
- Maintained high student retention rates through 60-80 outbound calls daily, personalized support, and accurate enrollment options.
- Fostered positive and trusting relationships with students, resulting in commitment to complete their programs.
- Finalized and processed enrollment applications, consistently meeting or exceeding enrollment and retention goals.
- Provided policy information and enforced policies while communicating details about classes, materials, and services.
- Reached out to applicants through calls, texts, emails, and social media, enhancing communication efficiency.
- Trained and mentored junior enrollment professionals, improving their skills and team performance.
- Analyzed customer needs, calculated premiums, and recommended insurance solutions, resulting in increased sales.
- Generated leads, consistently exceeding personal quotas through cold-calling, networking, and outreach.
- Conducted annual policy reviews, collected premiums, and recommended suitable coverage levels, improving customer satisfaction.
- Developed and implemented promotional strategies, increasing customer base through effective marketing initiatives.
Executive Enrollment Counselor
University of Phoenix
06.2008 - 04.2015
- Achieved leadership roles and growth within the organization.
- Advised and supported students to enhance academic progress and achieve goals.
- Built rapport with students, offering persuasive communication and compliance with standards.
- Educated clients on insurance products, analyzing needs, and providing customized solutions.
- Collaborated with sales team, generating leads through outreach methods. Negotiated contracts, terms, and pricing to secure sales.
- Developed and implemented strategies to increase customer base and enhance sales.
- Researched market trends, identified prospects, and designed marketing materials.
- Conducted annual policy reviews to maintain up-to-date coverage information.
- Monitored customer feedback, improving sales approach based on insights.
- Evaluated competitors' products for competitive advantage.
Identified and solicited sales prospects in agency databases.
Territory Manager
Russell Stover Candies
07.2005 - 08.2008
- Drove B2B sales by rejuvenating inactive accounts through site visits and innovative sales strategies.
- Exceeded goals consistently, introducing creative sales initiatives and cutting-edge marketing strategies.
- Managed over 200 accounts, fostering relationships and achieving Southeastern territory growth.
- Resolved high-profile customer issues, maintaining relationships and boosting return customer base.
- Analyzed sales data for strategic improvements, leading to successful territory growth strategies.
- Spearheaded winning sales strategies for existing and new products across specified territory.
- Collaborated cross-functionally, fostering consistent messaging and exceeding team goals.
- Achieved KPI targets for company, regional teams, and individuals, focusing on customer satisfaction.
Education
MBA -
Strayer University
Graduate Leadership Certificate -
Jack Welch Management Institute
Bachelor of Science - Business Management
University of Phoenix
Associate of Arts - Hospitality
University of New Hampshire
DurhamSkills
Sales Techniques
Sales Negotiation
Business Growth and Retention
Consultative Selling Techniques
Cross-Channel Marketing
Partner Relationship Management
Product and Service
Product or Service Expertise
Salesforce Software
Customer Service and Assistance
Competitor Monitoring
Sales Analysis
Sales Statistics Analysis
Client Base Retention
Business Analytics
Customer Order Management
Operational Expertise
Operational Records Review
Interdepartmental Collaboration
Closing Techniques
Operating Procedures and Policies
Financial Management
Budgeting and Expenditures
Profit Target Achievement
Contract Negotiation Expertise
Revenue Generation
Client Management
Client Correspondence
Client Relationship-Building
Advertising Campaigns
Customer Engagement Strategies
Timeline
National Account Manager
Strategic Education, Inc.
12.2020 - 07.2023
Interim Dean/Academic Specialist
Strategic Education, Inc.
07.2018 - 07.2020
Executive Enrollment Advisor
Miller-Motte Technical College
05.2015 - 07.2018
Executive Enrollment Counselor
University of Phoenix
06.2008 - 04.2015
Territory Manager
Russell Stover Candies
07.2005 - 08.2008
MBA -
Strayer University
Graduate Leadership Certificate -
Jack Welch Management Institute
Bachelor of Science - Business Management
University of Phoenix
Associate of Arts - Hospitality
University of New Hampshire
Similar Profiles
SHAWN MILESSHAWN MILES
Senior Tech Support Analyst at Strategic Education, Inc.Senior Tech Support Analyst at Strategic Education, Inc.
Ben SibleyBen Sibley
Vice President, Revenue Diversification at Strategic Education, Inc.Vice President, Revenue Diversification at Strategic Education, Inc.
MOLLY SCUDDERMOLLY SCUDDER
Program Manager at Strategic Education, Inc.Program Manager at Strategic Education, Inc.
Gigi sgroGigi sgro
Volunteer at Arlington Food Assistance CenterVolunteer at Arlington Food Assistance Center
Christopher BanksChristopher Banks
Police Officer/Firefighter at Asheville Regional AirportPolice Officer/Firefighter at Asheville Regional Airport