Kelley McClain
Carmel,IN
Summary
Dynamic marketing professional with extensive experience at Siemens Healthineers, specializing in positioning strategy and digital marketing. Proven track record in driving lead generation through impactful tradeshow management and sales enablement initiatives. Adept at collaborating with cross-functional teams to deliver compelling content and achieve business objectives in B2B environments.
Overview
11
11
years of professional experience
Work History
Global Product Marketing Communications Specialist
Siemens Healthineers
Remote
08.2022 - Current
- Drives the development of positioning and differentiated messaging for the epoc Blood Analysis System and Atellica VTLi Patient-side Immunoassay Analyzer.
- Collaborates closely with global product managers to understand business needs and recommend the most effective, communications strategies, plans, media channels, and tools to help achieve business objectives.
- Develops online customer journeys complete with digital marketing campaign materials, and partner with shared services to roll them out in target markets.
- Works side-by-side with our internal creative services group, outside agencies, and other vendors to execute various communications initiatives.
- Collaborates with the clinical marketing team interviewing industry KOLs to develop clinical marketing and proof point materials.
- Oversees international tradeshow communication campaign tactics that drive awareness and tactics that focus on lead generation transferring into MQLs.
- Experience localizing global marketing content for use respective regional countries.
- Develops sales enablement tools focused on education and training of our portfolio of products within different healthcare settings.
- Strategically coordinated messaging for our comprehensive 'Total Solution' cross-portfolio.
Senior Marketing Manager
PTS Diagnostics
02.2015 - 08.2022
- Oversaw the corporate management of international tradeshow exhibitions at national, industry-specific conferences.
- Coordinated strategic consultation with key stakeholders (event playbooks, target attendee profiles, conference messaging, relevant videos, and literature).
- Experience in point-of-care diagnostics B2B marketing, specifically within the diabetes and cardiovascular disease segments.
- Worked alongside global sales team to expand market share OUS.
- Acting brand manager for the A1CNow+ product lines.
- Ensures that product claims, trademarks and brand representation are consistent.
- Collaborated with product solutions and led downstream marketing team to develop and deliver new labeling materials.
Education
Bachelor of Science - Journalism, Marketing
Ball State University
Muncie, IN05-2007
Skills
- Positioning strategy
- Digital marketing
- Tradeshow management
- Content localization
- Sales enablement
- B2B marketing
References
Professional References Available Upon Request
Timeline
Global Product Marketing Communications Specialist
Siemens Healthineers
08.2022 - Current
Senior Marketing Manager
PTS Diagnostics
02.2015 - 08.2022
Bachelor of Science - Journalism, Marketing
Ball State University