Kelli Gill
Huntington Beach,CA
Summary
Dynamic and results-oriented professional with extensive experience in fundraising, development, and marketing. Proven track record of driving philanthropic and private revenues through impactful initiatives and programmatic activities that yield measurable results. Expertise in cultivating and maintaining strong relationships with donors, volunteers, and corporate partners to enhance organizational growth and foster community engagement. Committed to leveraging strategic insights to advance mission-driven objectives, maximize community impact, and effectively oversee social media content, including design, engagement, and analytics.
Overview
29
29
years of professional experience
Work History
Director of Development
Living Beauty Cancer Foundation
08.2024 - Current
- Create and execute the annual development strategy, aligning performance-related goals with our mission to uplift women with cancer.
- Oversee agency-wide fundraising initiatives, ensuring they reflect our commitment to innovative solutions for women facing cancer.
- Develop strategies to enhance individual giving and expand overall fundraising efforts, tapping into community support.
- Collaborate with the Board of Directors to assess organizational fundraising needs and priorities.
- Develop and execute social media strategies including content creation, scheduling, and audience engagement across multiple platforms, increasing brand visibility and community interaction.
- Lead end-to-end email marketing campaigns from planning and content design to segmentation, delivery, and performance analysis, driving donor engagement and fundraising growth.
- Identify and cultivate relationships with major donors, foundations, and corporate sponsors aligned with our mission.
- Design and implement targeted campaigns to recruit new donors while building lasting relationships with existing supporters.
- Collaborate on stewardship projects with corporate partners to deepen engagement and support.
- Maintain a robust database in Neon to track donor relationships and outreach efforts, ensuring personalized communication.
- Create opportunities for prospective donors to connect with our community and mission.
- Research and engage potential major donors who share our vision of empowering women through healing and community.
- Nurture existing relationships with major donors, preparing tailored materials for outreach and facilitating impactful meetings.
- Play a pivotal role in planning and executing major fundraising events, including the Spring Luncheon and Golf Classic.
- Develop event budgets and explore corporate sponsorship opportunities to maximize impact and minimize costs.
- Collaborate with the Director of Grants to identify funding opportunities from private and corporate foundations and government agencies.
- Drive the corporate sponsor program through research, acquisition, and cultivation of partnerships that support our fundraising and program needs.
Engage with community organizations to build relationships and enhance our outreach efforts. - Enhance donor relationships with personalized communication plans and regular updates on project progress.
- Develop comprehensive strategic plans to guide long-term growth and sustainability of the organization''s programs.
- Increase fundraising revenue by implementing innovative donor engagement strategies and targeted campaigns.
- Expand organization''s network of supporters through targeted outreach, events, and partnership development.
Director of Advancement and Stewardship
Rose Bowl Legacy Foundation (Rose Bowl Stadium)
07.2021 - 08.2024
- Solicit major and minor gifts through managing and growing a grassroots fundraising gift portfolio with a results-based, relational attitude in support of annual goals provided by Management and the Board of Directors.
- Lead identification, cultivation, solicitation, and stewardship of individual and corporate donors, resulting in increased revenue and growth of the Legacy donor base.
- Successfully spearheaded key fundraising initiatives for capital projects and heritage recognition, preserving and enhancing the Rose Bowl Stadium's legacy.
- Developed and executed social media strategies including content creation, scheduling, and audience engagement across multiple platforms, increasing brand visibility and community interaction.
- Led end-to-end email marketing campaigns from planning and content design to segmentation, delivery, and performance analysis, driving donor engagement and fundraising growth.
- Established and managed the Rose Bowl Alumni Network and Centennial Brick Campaign, increasing engagement and donor support.
- Led the planning and execution for the 151 Roses Project – Statue for Coach Terry Donahue
- Identification and solicitation of donors
- Cultivation and stewardship of donors to help identify other interested donors
- Planning and execution of event
- Assist with Legacy accounting administration processes, including but not limited to:
- Tracking and maintaining Legacy’s operating budget with the CDO.
- Annual Audit support.
- Process gifts, including the appropriate tracking with the Finance department and donor follow up correspondence.
- Recording accounts payable/receivable transactions for all approved invoices.
- Administration of daily Foundation accounting, in coordination with the Finance department.
- Responsible for generating and maintain presentations and proposals, providing database management.
- Act as the lead Legacy team member for new prospecting research to lead to cultivation strategies for new donor relationships; including the identification of data, market trends, forecasts and new demographic information through research and utilizing resources to maintain lists (iWave software).
- Generate interest in Legacy Foundation campaigns and initiatives through event day marketing and promotion throughout stadium.
- Hire, manage, schedule, and organize all Legacy interns.
- Engagement with the Rose Bowl Legacy Foundation Board of Directors and Advisory Board, and the Rose Bowl Institute Board of Directors.
- Managed the identification, cultivation, solicitation, and stewardship of individual and corporate donors, contributing to the successful completion of a $40 million capital fundraising campaign for the venue’s centennial celebration and preparations for the 2028 Olympic Games.
- Led the planning and execution of the Party of the Century, the Rose Bowl Stadium’s Centennial Birthday Party, surpassing fundraising goals.
- Ignite, grow and manage the Foundation’s annual fund campaign among appropriate demographic categories including the local neighborhoods, Pasadena businesses, and more.
- Served as the departmental liaison for the Rose Bowl Brick Campaign and organized hospitality and stewardship special events.
- Proactively solicited major and minor gifts, achieving results-based relational fundraising goals.
- Explore and execute other ancillary fund development opportunities such as raffles, online auctions and more.
- Coordinate, grow and manage donor and hospitality events, as needed, to benefit the Foundation’s mission; working directly with stadium Event Managers to coordinate and execute planning of each Legacy-based event.
- Lead event day hospitality events, including the organization and execution of pre-game tailgate/events.
- Collaborate and strategize with partner departments including Legends Premium Seating, Learfield IMG College, and Enterprise Events, including strategy planning and execution on pre-event donor/client hospitality opportunities through official tailgating functions.
Development Manager
Rose Bowl Legacy Foundation (Rose Bowl Stadium)
07.2020 - 06.2023
- Solicit major and minor gifts through managing and growing a grassroots fundraising gift portfolio with a results-based, relational attitude in support of annual goals provided by Management and the Board of Directors.
- Lead identification, cultivation, solicitation, and stewardship of individual and corporate donors, resulting in increased revenue and growth of the Legacy donor base.
- Successfully spearheaded key fundraising initiatives for capital projects and heritage recognition, preserving and enhancing the Rose Bowl Stadium's legacy.
- Established and managed the Rose Bowl Alumni Network and Centennial Brick Campaign, increasing engagement and donor support.
- Led the planning and execution for the 151 Roses Project – Statue for Coach Terry Donahue
- Identification and solicitation of donors
- Cultivation and stewardship of donors to help identify other interested donors
- Planning and execution of event
- Assist with Legacy accounting administration processes, including but not limited to:
- Tracking and maintaining Legacy’s operating budget with the CDO.
- Annual Audit support.
- Process gifts, including the appropriate tracking with the Finance department and donor follow up correspondence.
- Recording accounts payable/receivable transactions for all approved invoices.
- Administration of daily Foundation accounting, in coordination with the Finance department.
- Responsible for generating and maintain presentations and proposals, providing database management.
- Act as the lead Legacy team member for new prospecting research to lead to cultivation strategies for new donor relationships; including the identification of data, market trends, forecasts and new demographic information through research and utilizing resources to maintain lists (iWave software).
- Generate interest in Legacy Foundation campaigns and initiatives through event day marketing and promotion throughout stadium.
- Hire, manage, schedule, and organize all Legacy interns.
- Engagement with the Rose Bowl Legacy Foundation Board of Directors and Advisory Board, and the Rose Bowl Institute Board of Directors.
- Managed the identification, cultivation, solicitation, and stewardship of individual and corporate donors, contributing to the successful completion of a $40 million capital fundraising campaign for the venue’s centennial celebration and preparations for the 2028 Olympic Games.
- Led the planning and execution of the Party of the Century, the Rose Bowl Stadium’s Centennial Birthday Party, surpassing fundraising goals.
- Ignite, grow and manage the Foundation’s annual fund campaign among appropriate demographic categories including the local neighborhoods, Pasadena businesses, and more.
- Served as the departmental liaison for the Rose Bowl Brick Campaign and organized hospitality and stewardship special events.
- Proactively solicited major and minor gifts, achieving results-based relational fundraising goals.
- Explore and execute other ancillary fund development opportunities such as raffles, online auctions and more.
- Coordinate, grow and manage donor and hospitality events, as needed, to benefit the Foundation’s mission; working directly with stadium Event Managers to coordinate and execute planning of each Legacy-based event.
- Lead event day hospitality events, including the organization and execution of pre-game tailgate/events.
- Collaborate and strategize with partner departments including Legends Premium Seating, Learfield IMG College, and Enterprise Events, including strategy planning and execution on pre-event donor/client hospitality opportunities through official tailgating functions.
Faculty
California State University Long Beach
08.2018 - 08.2020
- Instructed marketing tract courses in Sports Management, focusing on advertising, social media, customer relations, and revenue generation.
- Incorporated industry professionals as guest speakers to enrich students' learning experiences.
- Transitioned from the classroom to an innovative online learning format using Zoom calls and virtual interactions.
Assistant Athletics Director- Marketing and Fan Experience
Long Beach State Athletics
10.2015 - 08.2020
- Conceptualized and implemented comprehensive marketing plans for 19 NCAA Division I intercollegiate sports, resulting in increased fan attendance, ticket sales, and revenue generation.
- Directed social media strategies to enhance brand awareness and engagement, leading to substantial exposure increases.
- Managed a team of 5 full-time employees, 15 part-time employees, and 40 interns, fostering their professional development.
- Successfully re-branded and revitalized the Kids Club program, resulting in a 450% increase in membership and significant revenue growth.
- Proficient in NCAA Division I conference and championship environments.
Assistant Director of Marketing
Long Beach State Athletics
06.2014 - 10.2015
- Achieved remarkable total revenue and group sales increases for various sports, contributing to the overall success of the department's marketing efforts.
- Directed in-game marketing elements and enhanced fan experiences using Daktronics, iTunes, and Photoshop.
- Managed a team of 20+ interns and mentored them in the sports industry.
Marketing and Championships Assistant
Big West Conference
10.2013 - 06.2014
- Assisted with game-day production for the Big West Basketball Tournament and NCAA Regional Basketball Tournament.
- Directed and revitalized programs, resulting in significant increases in participation and revenue.
- Coordinated with community businesses and organizations to sell tickets and promote the Big West Tournament.
Marketing Assistant
Long Beach State Athletics
09.2013 - 06.2014
- Assisted with game-day operations and fan engagement for all sports, contributing to increased attendance and fan satisfaction.
- Managed special events and promotional initiatives, such as 'Bark and The Park,' attracting high levels of participation.
Assistant to the Mascot
Colorado Rockies Baseball
03.1997 - 10.1999
- Organized mascot appearances and on-field activities, generating excitement for the team and engaging fans.
- Assisted on-field activities for the 1999 Celebrity All-Star Softball game and the 1999 All-Star Game at Coors Field.
Guest Relations Representative
Colorado Rockies Baseball
03.1996 - 10.1996
- Provided exceptional guest service and information to stadium visitors, contributing to positive fan experiences.
- Assist with team meetings to plan and execute a more enjoyable experience for all fans in attendance.
Education
Master of Arts -
California State University Long Beach
Bachelor of Arts - undefined
Regis University
Skills
- Digital auction expertise
- Proficient in Adobe Creative Suite
- Resource management
- Fund Development
- Proficient in Microsoft Word
- Team management
- Operating Budget
- Accounting
- Effective presentations
- Fundraising expertise
- Excel proficiency
- Team Management
- Hospitality operations experience
- Guest Relations
- Sports Management
- Relationship Building
- Event Planning
- Social Media
- Planning
- Graphic Design
- Research
- Communications
- Accounts Payable
- Written Communication
Qualifications
- Over 12 years in the community engagement, marketing and fund generation areas of the sport-entertainment industry within Major League Baseball, intercollegiate athletics and with a global brand engaging the football, music and soccer industries, including:
- 3+ years of direct, highly-visible nonprofit fundraising, and donor relations activity with an emphasis on special event planning and execution related to gift fulfillment. As highlights, this includes primary responsibility for the planning, management and execution of the Rose Bowl Stadium’s 100th birthday celebration, Party of the Century, a multi-million-dollar event that surpassed its fundraising goal by over $1 million after several challenging pandemic-related cancellations and issues.
- 9+ years of external collegiate athletics experience including marketing, promotions, development and fundraising, group sales, sponsorship activation, game day operations, game day production, communications, stewardship, and relationship building, fan experience and customer service.
- Engages cross-functionally with other leaders within and associated with the Rose Bowl Operating Company.
- Mission driven: strong passion for non-profit organizations and dedicated to the mission, programs, and values that they provide.
- Outstanding interpersonal, verbal, and written communication skills, with a keen awareness of the importance of relationship building.
Awards
Alpha Sigma Nu, National Jesuit Honor Society, 7-time NACMA 'Best of' Awards Winner for Revenue Generation/Sales/Marketing, National Association of Women Leaders in College Sports (NACWAA) Member, 2015 Bill Shumard Beach Pride Award Recipient, Long Beach State Athletics Employee of the Month - September 2019
Timeline
Director of Development
Living Beauty Cancer Foundation
08.2024 - Current
Director of Advancement and Stewardship
Rose Bowl Legacy Foundation (Rose Bowl Stadium)
07.2021 - 08.2024
Development Manager
Rose Bowl Legacy Foundation (Rose Bowl Stadium)
07.2020 - 06.2023
Faculty
California State University Long Beach
08.2018 - 08.2020
Assistant Athletics Director- Marketing and Fan Experience
Long Beach State Athletics
10.2015 - 08.2020
Assistant Director of Marketing
Long Beach State Athletics
06.2014 - 10.2015
Marketing and Championships Assistant
Big West Conference
10.2013 - 06.2014
Marketing Assistant
Long Beach State Athletics
09.2013 - 06.2014
Assistant to the Mascot
Colorado Rockies Baseball
03.1997 - 10.1999
Guest Relations Representative
Colorado Rockies Baseball
03.1996 - 10.1996
Bachelor of Arts - undefined
Regis University
Master of Arts -
California State University Long Beach
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