Kelli Jolivette

• Leads, coaches, and develops a high performing sales team of 7 NAM & Account Mangers
• Directly manage Amazon (#1 account) & Nordstrom (#2 account), 50% of US sales business
• Responsible for developing, tracking, and executing the Jack Black US Sales annual business plan with continual reforesting based on current trends
• Works cross functionally with internal and external partners to ensure plan alignment and attainment regarding inventory forecasting, asset generation, sales & profit
• Owns, initiates and executes all sales projects from start to finish
• Partners closely with Digital Marketing Manager and Bluewheel to drive Jack Black awareness on Amazon and achieve AMS goals

• Drove double digit wholesale and retail sales growth at Amazon 3 consecutive years in a row (+$6.3M)
• Turned around Nordstrom B&M business in 2022 and drove retail sales increase in a tough economy
• Grew Nordstrom com retail sales in 2020 from 15% to 40% by shifting resources to digital via improved PDP pages, optimized search campaigns, enhanced brand pages and expanded assortments
• Relaunched Nordstrom Rack, Macy’s, Saks off Fifth OMNI businesses resulting in $2.5M wholesale shipment growth in the first year
• Built, tracked and reforecasted monthly/yearly budgets and sales plans; worked with buyers on creative solutions and promotions to achieve and exceed sales goals
• Planned and implemented in-store events and sales initiatives with Field Account Executives
• Partnered closely with marketing and creative to create brand right marketing assets and ongoing training programs per account

· Managed $11M+ wholesale shipment watch business within Fossil, Skagen, Diesel, AX, Marc by Marc, Michael Kors and Kate Spade

• Maintained favorable relationships with established accounts in order to increase sales and provide the highest level of account management
• Negotiated product availability and shipping windows, planning and coordination of events as well as negotiating and increasing in-store space
• Ensured inventory levels were met and provided key materials and tools to drive sales
• Managed budgetary control of markdowns, advertising and RTV’s
• Negotiated sales plans with buyers for omni channel (com and BM)
• Established and maintained QRS replenishment assortments in all accounts

• Oversaw and assisted 4 TAM’s
• Created quarterly prepack assortments to ensure consistency amongst all SIS accounts and increase sales/shipments
• Prepared and executed trade shows in Dallas, New York, Las Vegas and Atlanta
• Planned trunk shows in top SIS accounts to increase product/brand awareness and drive sales

• Managed Men’s Watch and Sunglass assortment in Fossil Brand Stores

-Volume in 2011: Watches $155.1M and Sunglasses $8.8M

• Worked to create a unique shopping environment through partnership with visual by implementing the direction for global bi-weekly window floorsets
• Drove global assortment direction based on best sellers and overall direction of the Fossil brand; executed through partnership with brand, design, product and planning teams
• Developed & executed POGS in all Fossil Brand stores on a seasonal basis to emphasize key seasonal stories
• Presented current selling information to wholesale accounts on weekly conference call and to VP’s in the global best-seller meeting