Journaling and Grieving Dog Mom
Hi, I’m
Kelli Koch
Nashville,TN
“You miss 100% of the shots you don’t take. - Wayne Gretzky”
Michael Scott
Summary
Ambitious communications professional possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media plans. Recognized as a strong team player with a strong background in copywriting, editing, event planning and graphic design.
Overview
17
years of professional experience
Work History
Vanderbilt University Medical Center
Associate Communications Specialist
09.2019 - 06.2025
Job overview
- Developed all internal and external communication, utilizing various mediums, including the department website and newsletter.
- Executed comprehensive social media campaigns, significantly enhancing online engagement and community building around Ob-Gyn services.
- Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications.
- Collaborated with healthcare professionals to create informative content, ensuring accurate service representation.
- Created PowerPoint presentations for internal or external audiences at events or conferences.
- Led strategic social media initiatives to expand brand visibility and audience interaction.
- Ensured brand consistency across all marketing materials, maintaining high-quality standards.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Maintained department website using content management systems and associated plugins.
Island Cowgirl
Retail Sales Associate
04.2019 - 03.2020
Job overview
- Streamlined inventory organization and customer service on sales floor to optimize shopping experience.
- Balanced cash drawer and processed transactions to ensure financial accuracy.
- Maintained organized product displays, promoting impulse purchases through strategic placement.
- Fostered relationships with team members to enhance communication and achieve sales goals effectively.
- Tracked inventory levels throughout the day and restocked items as needed.
Pro Football Hall of Fame
E-Commerce Coordinator
01.2014 - 12.2018
Job overview
- Enhanced e-commerce site functionality by collaborating with developers, resulting in an improved user experience and increased customer engagement.
- Oversaw the design and development of new webpages for the e-commerce site.
- Developed targeted digital marketing campaigns, driving substantial improvements in online sales, and expanding brand reach across multiple platforms.
- Maintained and updated product listings, ensuring accuracy and relevance, which contributed to a noticeable increase in site traffic.
- Coordinated with Hall of Famers for autograph sessions, successfully promoting events that strengthened community engagement and brand loyalty.
- Committed to delivering exceptional customer service, addressing inquiries with promptness and care, to enhance overall customer satisfaction.
- Generated weekly reports detailing website performance metrics, such as page views, visits, and conversions.
- Designed banners or graphics for use on the e-commerce site.
- Developed relationships with suppliers to facilitate timely delivery of products.
- Managed customer service inquiries and complaints for customer satisfaction.
- Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
- Tested website features and functionality for optimal performance.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Implemented marketing campaigns to increase customer engagement and sales.
Southeastern Ohio Regional Medical Center
Communications Specialist
08.2009 - 01.2014
Job overview
- Cultivated positive media relationships to enhance public trust and accurately represent hospital initiatives.
- Managed website content updates including text copywriting and graphic design elements.
- Maintained relationships with key stakeholders by attending networking events and conferences.
- Collaborated with colleagues across departments to ensure consistency in messaging across all channels of communication.
- Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications.
- Managed social media presence, raising awareness of hospital services through strategic content sharing.
Association of Artisan Businesses
Social Media Specialist/Member Services Representative
04.2009 - 06.2009
Job overview
- Crafted strategic marketing plans enhancing brand visibility and member engagement.
- Managed social media platforms, boosting follower interaction and content reach.
- Coordinated member benefits, improving satisfaction and retention rates.
- Led freelance team coordination, ensuring project timelines and quality.
- Facilitated member support initiatives, enhancing satisfaction through effective communication and problem resolution.
- Analyzed member feedback to refine service offerings, leading to noticeable results in member engagement and loyalty.
Shannon English Marketing
Marketing Assistant
11.2008 - 04.2009
Job overview
- Managed event logistics, enhancing attendee satisfaction with seamless execution.
- Increased vendor engagement through targeted sales calls, boosting event participation.
- Supported office operations, ensuring efficient document management and communication flow.
- Executed event logistics, ensuring seamless registration and setup, leading to increased attendee satisfaction.
Akron Children's Hospital
Public Relations Intern
01.2008 - 06.2008
Job overview
- Crafted engaging press releases that boosted media coverage and improved hospital public image.
- Coordinated weekly newsletters, increasing readership, and strengthening ties with internal employees and volunteers.
- Collaborated with department managers to ensure accurate representation of hospital events in promotional materials.
- Developed compelling story pitches that generated heightened media interest in hospital initiatives.
- Partnered with department managers to produce precise promotional materials, including brochures, and flyers.
- Created innovative media pitches that attracted substantial media attention for hospital events and initiatives.
Education
Kent State UniversityKent, OH
Bachelor of Science from Public Relations
05.2008
Skills
- Adobe Photoshop and InDesign
- Microsoft Office Suite
- Graphic design
- Content development
- Email marketing and digital advertising
- Event planning and coordination
- Social media management
- Internal communications
- Media relations
- Proofreading
- Brand management
- Advertising and marketing
Timeline
Associate Communications Specialist
Vanderbilt University Medical Center
09.2019 - 06.2025
Retail Sales Associate
Island Cowgirl
04.2019 - 03.2020
E-Commerce Coordinator
Pro Football Hall of Fame
01.2014 - 12.2018
Communications Specialist
Southeastern Ohio Regional Medical Center
08.2009 - 01.2014
Social Media Specialist/Member Services Representative
Association of Artisan Businesses
04.2009 - 06.2009
Marketing Assistant
Shannon English Marketing
11.2008 - 04.2009
Public Relations Intern
Akron Children's Hospital
01.2008 - 06.2008
Kent State University
Bachelor of Science from Public Relations
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsPaid time offWork from home optionHealthcare benefits401k matchReferences
References available upon request.
Interests
Mental Health Advocate
Music and Boy Band Trivia
Ohio State Buckeyes
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