Summary
Overview
Work History
Education
Skills
Timeline
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Kelli LaPage, MS, ATC

Baldwinsville,NY

Summary

Accomplished Sales and Operations Manager with a proven track record in Medical Device and Services Industries, adept in strategic business planning and fostering customer relationships. Leveraged consultative sales to exceed targets, expand territory and market penetration while growing existing customer portfolios. Excelled in team leadership, mentoring junior staff, and driving operational efficiency. Demonstrated exceptional multitasking and organizational skills, ensuring seamless service delivery and enhanced profitability.

Overview

29
29
years of professional experience

Work History

Territory Manager - Sales and Service

ENOVIS
10.2021 - Current
  • Responsible for business development and account management for 50+ inventory management locations, in addition to management of direct, insurance brace and distributor accounts covering 2/3 of New York State.
  • Facilitated cross-functional communication between sales, technical support, and logistics teams, ensuring seamless service delivery to customers.
  • Provided product solutions and ongoing eduction to providers, ATCs and rehab specialists for orthopedic bracing and modalities to enhance injury prevention and management outcomes.
  • Collaborated with marketing team for product improvements and acted as lead account for multiple new products.
  • Exceeded annual sales targets consistently by utilizing strong negotiation skills to close deals effectively and providing superior customer service to grow within existing accounts.
  • Analyzed sales data to identify patterns and trends that informed adjustments to sales strategies as needed.
  • Improved customer satisfaction by providing exceptional product knowledge and technical support.
  • Managed a diverse portfolio of accounts across multiple industries, including IDNs, orthopedic, pain management and other medical clinics, high school, university and professional training rooms, distributors, and insurance carriers, demonstrating adaptability in tailoring sales approaches to meet unique client requirements.
  • Mentored and trained associate sales representatives through one-on-one coaching sessions and ongoing performance evaluations, fostering professional growth within the team.
  • Provided support to both internal and client insurance billing teams to improve collections.

Founder and President

WellTrail, Inc
07.2008 - Current
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Developed strong partnerships with key industry players, contributing to an increased market presence.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Recognized as thought leader in employee health and wellness and presenter for local and regional organizations and events

Regional Operations Manager

Wellness Coaches USA
04.2003 - 07.2008
  • Fostered culture of continuous improvement, encouraging team members to innovate and optimize processes.
  • Onboarded over 75 new client locations in four years, including sales, roll outs, hiring of onsite staff and ongoing staff and client management. .
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Directed initiatives to improve work environment, company culture or overall business strategy.
  • Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills. ZERO lost accounts during tenure.

Assistant Athletic Trainer

Syracuse University
07.1995 - 08.2002
  • Enhanced athlete recovery and performance by developing and implementing individualized injury prevention and rehabilitation programs.
  • Coordinated care with team doctors, athletes, families, and coaches.
  • Provided guidance to student athletic trainers as they developed their skills through observation and hands-on experiences.
  • Developed and managed several new initiatives within sports medicine including eating disorders, mental health and nutrition support programs for athletes, ongoing provider in-service program for staff and GA's and streamlining the onsite doctors clinic.

Education

Bachelor of Science - Pre-Medicine, Biology And Psychology

Washington University in St Louis
St Louis, MO

Master of Science - Exercise Physiology/ Sports Medicine

Syracuse University
Syracuse, NY
05.1997

Skills

  • Strategic Business Planning and Development
  • Team Collaboration and Leadership
  • Staff Training and Management
  • Product Demonstrations and Promotion
  • Territory Management and Expansion
  • Customer Relationship Management
  • Problem-solving abilities
  • Multitasking and Organization
  • Knowledge and Experience in Sports Medicine, Orthopedics and Rehabilitation Environments

Timeline

Territory Manager - Sales and Service

ENOVIS
10.2021 - Current

Founder and President

WellTrail, Inc
07.2008 - Current

Regional Operations Manager

Wellness Coaches USA
04.2003 - 07.2008

Assistant Athletic Trainer

Syracuse University
07.1995 - 08.2002

Bachelor of Science - Pre-Medicine, Biology And Psychology

Washington University in St Louis

Master of Science - Exercise Physiology/ Sports Medicine

Syracuse University

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Kelli LaPage, MS, ATC