KELLI MCCOY

• PR Manager for full-service PR firm where clients include Disney on Ice and Monster Jam, an elevated Pittsburgh hotel, Pittsburgh's top spa, a fine jewelry company, book authors, non-profits and much more
• Manage 20-40 calls, emails and tasks per day
• Monitor industry trends to identify opportunities for proactive media outreach campaigns.
• Increase brand awareness by developing and implementing strategic public relations campaigns.
• Manage crisis communications, mitigating potential damage to company reputation.
• Coach executives on media appearances, ensuring consistent messaging and polished delivery.
• Secure media coverage for clients through targeted press releases and media pitches.
• Write press materials and delivered presentations to media representatives.
• Develop innovative marketing and PR strategies.
• Increased brand awareness by developing and implementing strategic public relations campaigns.
• Monitored industry trends to identify opportunities for proactive media outreach campaigns.
• Managed crisis communications, mitigating potential damage to company reputation.
• Collaborated with marketing teams to align PR objectives with overall business goals.
• Enhanced corporate image through expertly crafted messaging and brand positioning strategies.

Oversee all internal and external communications at 238-bed acute care community hospital

• Manage $1M+ budget
• Led hospital marketing to turn-around results: a105% increase in net patient revenue in a matter of months
• Tracked sales activities, plans, progress, and results to best understand and leverage organization's position
• Developed outreach to highlight a culture of stability and strong performance
• Guided cross-functional teams in executing communication projects on-time and within budget constraints.
• Created engaging content for various channels including websites, blog posts, newsletters, and social media platforms to drive audience growth.
• Established strong relationships with key media contacts, ensuring positive coverage of company news and events.
• Directed social media strategy, driving engagement and improving online presence.
• Coordinated high-profile events, generating significant press coverage and boosting brand recognition.
• Secured speaking engagements at influential industry events, positioning executives as thought leaders in their field.
• Boosted media coverage for company announcements with well-crafted press releases and targeted pitches.

Currently operate successful media relations, communications, advertising, social media, marketing and public relations agency (since 2008)

• Operate all advertising and project-by-project pr and communications for one of the most successful school districts in Ohio
• Produce all broadcast and cable tv ads and oversee outdoor advertising projects
• Maintain campaigns for the district to promote its successes and milestones, as it is a leader in College Credit Plus and Success for All
• Manager of all media, community relations and earned media
• Oversee all communications and marketing for the county's largest employer (a hospital) as well as the same for the region's most successful and fastest-growing school district
• Manage multi-million dollar budgets in operations and advertising
• Produce, write, direct commercials, videos, and host infomercials
• Directed marketing and promotional plans based on industry and operational knowledge to develop new revenue streams

• Morning and Noon Weekday News Anchor, KDKA-TV - Pittsburgh, PA
• General assignment reporter
• Among one of the first reporters to arrive at and report live from Somerset Co., PA at the site of Flight 93 on 9/11
• In addition to live local coverage from the scene, provided live reports for New York and other large city audiences
• Reported live from the scene of the Que Creek Mining Disaster in Pennsylvania and countless other major news stories
• Produced in-depth pieces where quality, engaging writing was job one
• Promoted to weekday morning and noon anchor
• A large part of job included developing relationships and trust of viewers and sources, community outreach (emceeing, hosting charitable and educational events)
• Adapted to breaking news situations, providing timely coverage and updates for viewers.
• Mentored junior anchors and reporters, sharing industry expertise to foster career growth within the organization.
• Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
• Conducted live and taped interviews to obtain information.
• Crafted well-written news stories based on facts and edited content when time and space required it.
• Collaborated with production team members for smooth transitions between segments during live broadcasts.

• Anchored the 5pm, 6pm, and 11pm newscasts live on NBC affiliate Produced evening newscast
• Anchored and produced NEWS9 Sunrise and cut-in newscasts during the Today Show to highest ratings
• Field reporter gathering news stories and reporting live from the scene in three states
• Developed relationships of trust with law enforcement, government and educational sector
• Wrote and submitted accurate, engaging, and fact-checked stories.
• Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
• Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
• Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.