Kelli Reeves

• Provided strong leadership to enhance team productivity and morale.
• Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
• Implemented and developed operational standards, policies and procedures.
• Recommended and implemented successful strategies to maximize revenue.
• Developed proposals and presentations for internal and external audiences.
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
• Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
• Identified cost improvement changes and cost savings plans to increase company savings.
• Brainstormed and developed product delivery strategies to achieve short and long term sales revenue objectives.
• Managed $4mm internal budget, with supporting resource and capacity plans. Executed appropriate staffing and budgetary plans to align with business forecasts.
• Identified and managed vendor partners and renegotiated contracts to optimize costs.
• Examined quarterly financials to determine business operating capacity.
• Communicated directly with leadership and stakeholders, providing timely updates on program and project advancement.
• Defined project-wide performance metrics such as developmental milestones, timeline goals and required completion dates.
• Identified and acquired appropriate third-party solutions to integrate into development processes.
• Designed best practice documentation for development.
• Supervised aspects of development teams such as hiring, training, salary administration and remedial assignments.
• Identified staff knowledge deficiencies, scheduling educational activities to correct gaps in previous training.
• Applied DevOps practices to better integrate disparate efforts within multi-team projects.
• Achieved and managed performance SLAs for web and mobile applications.

• Oversee IHG's global sales and marketing is delivered effectively through Digital Channels by linking the $20MM Web and mobile portfolio of projects to business priorities while mobilizing digital initiatives for delivery.
• Lead a team of digital program and project managers to support the delivery of web and mobile initiatives impacting business winning metrics.
• Train staff on IHG standards to promotion high-quality solution delivery
• Discovery, scoping, roadmap planning, managing resource capacity and budgets Digital Channels portfolio of projects.
• Consult and lead discovery of business ideas, and develop business cases and requirements to secure funding
• Analyze, report and present to leadership on delivery risks and opportunities
• Supervise assessment and onboarding of vendors and contractors

• Manage the life cycle of a digital project and omni-channel marketing campaigns from project approval to delivery.
• Lead project teams to effectively and efficiently implement digital initiative nationwide.
• Launched successful re-design of Cancer.org leading to higher donor conversion rate, double-digital reduction in abandonment rate, and increased content consumption.
• Executed end of year fundraising campaign that exceeded revenue goals by more than 20%.
• Launched DataMart POC improving campaign segmentation, performance and key metrics for the enterprise campaign management and datamart platform.
• Launched new cancer.org search application that improved content relevancy, engagement and conversion.
• Developed business cases, cost estimates, success criteria, and requirements.
• Evaluate market research, user testing results, customer experience surveys to formulate goals, features, benefits, and KPIs for projects.
• Execute project planning documentation to include project charter, communication plan, risk management, project plans, change management, multi-level statuses and dashboards and presentations.

Held contract positions for start-ups and mid-size companies to launch web and mobile application enhancements.

Held progressive roles to plan and deliver digital projects and features to ups.com and other B2B shipping and tracking applications.