Kelli Sheffler
Woodstock,GA
Summary
Results-driven VP, Senior Account director who excels at organization, building relationships, and collaboration with internal and external groups. Proven success at managing multiple priorities at once, executing large national programs, contract negotiations, and budget oversight. Willingness to take on added responsibilities to meet team goals. Passionate about the racing industry and delivering excellent results.
Overview
25
25
years of professional experience
Work History
VP, Senior Account Director
Jack Morton Worldwide Inc.
01.2022 - Current
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Identified opportunities to improve business process flows and productivity.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Provided strong leadership to enhance team productivity and morale.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Senior Account Director
Jack Morton Worldwide Inc.
05.2014 - 01.2022
- Mentored junior staff members, fostering professional growth and enhancing team performance.
- Oversaw regional and local experiential marketing activities for Chevrolet and 40 dealer groups throughout the Southeast. We build experiential programs that aligned corporate marketing goals and brand pillars with the local needs of our dealer groups.
- Developed strong relationships with key clients, dealers, and promoters, resulting in long-term partnerships and increased revenue and sales results.
- Managed large scale partnerships including contract negotiations and execution, sales, scope of work, budget management, vehicle coordination, and activation plans. Partnerships included Country Music Association, Atlanta Braves, Tampa Bay Rays, and college football properties including Kentucky, Tennessee, Georgia Tech and Alabama.
- Negotiated favorable contract terms with vendors, securing competitive pricing and advantageous payment schedules.
- Planned and executed meetings and events, including dealer annual meetings, suites at sporting events for MLB, NASCAR, and INDYCAR, incentive trips and business planning meetings. This included hotel contracts, menu planning, host gifts, transportation, budget management, audio visual coordination, and hosting of guests.
Senior Market Manager
Jack Morton Worldwide Inc.
06.2002 - 05.2006
- Managed promotional budgets, vendors, timelines, deliverables and payouts within the South East Region for the Chevrolet account
- Executed 200+ promotional event days annually for clients
- Collaborate with clients to build the Chevrolet Youth Baseball program, where thousands of Chevrolet dealerships across the USA partnered with a local sports league in their community, donating equipment and money, hosting baseball clinics, and facilitating test drives, ultimately leading to increased sales and community relationships
Promotions Manager
GM R*Works
05.2001 - 05.2006
- Assisted with developing marketing plans and implementing event sponsorships for Chevrolet, Buick, GMC, and Cadillac.
- Developed and maintained ticket tracking database and fulfillment.
- Responsible for all Southeast Regional experiential marketing, promotions, events and incentives as it pertains to GM Goodwrench and Service and Parts Operations.
- Manage promotional budgets, vendors, timelines, deliverables and payouts within the South East Region
Education
Bachelor of Science -
Shorter College
Rome, GASkills
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
- Operations planning
Timeline
VP, Senior Account Director
Jack Morton Worldwide Inc.
01.2022 - Current
Senior Account Director
Jack Morton Worldwide Inc.
05.2014 - 01.2022
Senior Market Manager
Jack Morton Worldwide Inc.
06.2002 - 05.2006
Promotions Manager
GM R*Works
05.2001 - 05.2006
Bachelor of Science -
Shorter College