Hi, I’m
Kellie Dowd
Los Angeles,CA
Summary
Senior account executive with over seven years of experience and a proven track record of exceeding goals, increasing sales volume, and company presence within the fashion industry. A results-driven and creative professional with a background in account management, brand development, wholesale, and fashion design.
Overview
11
years of professional experience
Work History
Cotton Candy LALos Angeles, CA
Senior Account Executive
07.2021 - 07.2022
Job overview
- Managed the sales process for major retail accounts from beginning to end for existing and new accounts and maintained daily communication regarding orders, shipping updates, seasonal collections and contract negotiations.
- Prospected, opened, and managed top accounts such as Fashion Nova, Macy's, Nordstrom, Dillard's, Vici, Dolls Kill, Madrag, PinkLily, TJX, American Threads, Mixology, Urban Outfitters, Anthropology, and Pitaya.
- Maximized company revenue and held the top sales quota for 13 consecutive months by prospecting and developing new working relationships with specialty, e-commerce, and department/major store buyers specializing in creating negotiating contracts, showcasing customized collection presentations, developing strategic sales strategies, and providing top-notch customer service.
- Traveled to trade shows, organized weekly buyer appointments, and created virtual marketing and sales presentations for all key accounts to ensure continuous sales, re-order,s and relationship growth.
- Liaison across internal divisions (Design, Production, Logistics, and Customer Service)
Brasseur inc. DBA Tesoro ModaLos Angeles, CA
Brand Manager
01.2020 - 03.2021
Job overview
- Worked in conjunction with CEO and international design development teams to launch the Tesoro Moda- (made in Italy) brand to the wholesale and retail markets globally
- Managed wholesale/retail accounts resulting in a 30% revenue growth
- Managed E-commerce business platforms and created systems to track and set
- KIPS, Sales goals and decrease business expenses
- Monitor and analyze selling reports on a weekly basis to forecast growth and identify new opportunities to increase sales and expand new doors
- Collaborated with designers, marketers, and sales representatives to create seasonal collections and present them to mass retail and wholesale markets
- Developed unique virtual content for a variety of clients to improve presence and brand attention.
Scandal ItalyLos Angeles, CA
Senior Account Executive
08.2017 - 11.2019
Job overview
- Managed 300+ wholesale accounts, maintaining daily follow-up to build lasting relationships and originate new orders every 30-45 days.
- Exceeded individual sales quotas by 33% resulting in $657,500.00 in 2019.
- Originated over 4 Million trade show sales in 2019.
- Expertise in managing and budgeting for a high volume of Trade shows nationwide. Responsible for organizing booth placement, shipping timelines, and sales team training.
- Traveled for tradeshows monthly to work with buyers in New York, Atlanta, Chicago, Washington, Florida, Las Vegas, Arizona, Texas, Oregon, Colorado, and California.
Vivienne Atelier BridalLos Angeles, CA
Fashion Designer
06.2016 - 07.2017
Job overview
- Collaborated with clients during in-house and virtual appointments to custom-design wedding dresses and evening wear.
- Provided top-tier design recommendations to brides during consultations to create beautiful hand sketches, approved fabrications, silhouettes, and design details, and collected all measurements.
- Developed clear and comprehensive technical packages for the production team, including detailed hand sketches, CADS, measurements, construction details, and execution timelines
- Oversaw the entire design process from concept to creation and led fittings, approved alterations, and design finishes
- Worked with cross-functional teams to design and execute the complete Vivienne Atelier exclusive bridal collection and expand to the wholesale and retail markets, resulting in retail locations opening.
Neetu Malik ShowroomLos Angeles, CA
Operations Manager
07.2013 - 06.2016
Job overview
- Managed multi-line designer showroom and was responsible for all administrative tasks, including data entry, processing orders, shipping, visual merchandising, and planning trade shows/events.
- Created systems to improve the organization of order entry, production timelines, inventory control, and sales reports
- Represented multiple brands at trade shows, including Cynthia Ashby, Bellinky (Israel), Kedem Sasson, M Square, Itemz, Karen Nafateli, and Walk Shoes.
Neetu Malik IncAngeles, CA
Product Development Manager
10.2013 - 05.2016
Job overview
- Worked with internal and external teams throughout the life cycle of the design process from concept to creation.
- Assisted in identifying market trends, sourcing fabric, designing new styles, and finalizing color palettes for two contemporary women's clothing brands.
- Coordinated with the lead fashion designer and creative teams to develop and produce new fashion products across women’s clothing and apparel product lines
- Identify innovative designs for a new line of women’s shirts and collaborate with the fashion designer, marketing team, and production team to launch the product, resulting in over $350K in sales within the first year.
- Conducted market research on emerging fashion trends within the industry to define the approach and design 4 seasonal collections a year.
- Create layouts, prints, and visual designs using Adobe Creative Suite.
- Successfully designed and developed the website for www.neetumalik.com and managed e-commerce sales and public relations.
VilebrequinBeverly Hills, CA
Sales Associate
04.2011 - 12.2012
Job overview
- Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention.
- Restocked shelves, racks and bins with latest merchandise and changed signage to promote special items.
- Monitored sales floor to identify customers in need of assistance and merchandise requiring replenishment.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Education
Fashion Institute of Design & Merchandising
Bachelor of Arts from Fashion Design
05.2013
Mount Ida College
Bachelor of Science from Fashion Merchandising & Marketing
01.2011
Skills
- Excellent Customer Service Skills
- Business Development Strategies
- Creativity and Problem Solving
- Project Management Skills
- B2B / B2C Sales
- Financial and Analytical Strategy
- Industry Trends & Sales
- Forecasting
- ERP Software
- Adobe Creative Suite
References
REFERENCES
References available upon request
Additional Information
- 413-262-5652
Timeline
Senior Account Executive
Cotton Candy LA
07.2021 - 07.2022
Brand Manager
Brasseur inc. DBA Tesoro Moda
01.2020 - 03.2021
Senior Account Executive
Scandal Italy
08.2017 - 11.2019
Fashion Designer
Vivienne Atelier Bridal
06.2016 - 07.2017
Product Development Manager
Neetu Malik Inc
10.2013 - 05.2016
Operations Manager
Neetu Malik Showroom
07.2013 - 06.2016
Sales Associate
Vilebrequin
04.2011 - 12.2012
Fashion Institute of Design & Merchandising
Bachelor of Arts from Fashion Design
Mount Ida College
Bachelor of Science from Fashion Merchandising & Marketing
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