Summary
Overview
Work History
Education
Skills
Professional Development
Websites
Affiliations
Timeline
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Kellie Grutko

Executive Marketing Leader with a Passion for Purpose-Driven Marketing
Charlotte,NC

Summary

Strategic B2B Marketing Leader | Purpose-Driven Advocate | Passion for Health, Wellness & Fitness, Wellness Tourism & Travel, and Nonprofit Industries

As a “Wonder Woman” award recipient and 25+ year marketing veteran, I excel at driving success in strategic marketing, branding, communications, team development, and internal/external partnerships. I have led teams from 2 to 12, with influence over 200+ global marketers, but also advised small businesses and nonprofits on marketing success factors. I am skilled at leveraging a strategic mindset to invigorate marketing plans and operations, deliver for customers, and generate results through collaboration and growth. I am experienced working alongside other executives across various functions and now am looking to utilize my skills at an organization with a strong purpose-driven mission.

Overview

16
16
years of professional experience

Work History

Global Marketing Excellence Leader/VP, Marketing Operations

TRANE TECHNOLOGIES
Davidson, NC
02.2021 - 07.2023
  • Brought into the company to stand up a fresh marketing competency training program for all global marketing employees
  • Originated marketing competency training, consisting of curriculum development, change management approaches, and best practice sharing helping to drive over $14B in annual revenue
  • Defined marketing vision for standard operating procedures, best practices, and integration objectives, enabling a significant improvement in collaboration across three business units and four continents
  • Supervised over 10 training workshops, upskilling 200+ marketers via 11 cohorts leading to a more efficient approach to marketing in one year
  • Instituted an innovative marketing framework adopted by 200 marketers worldwide
  • Launched a first-of-its-kind business operating system for marketers yielding 50+ tools, templates and resources resulting in better consistency and more efficient support of the sales organization
  • Advanced the identity, operating model, workflow, and processes for new cross-functional department by conducting 34 executive strategy sessions which led to the implementation of over 25 new and efficient workflow procedures and processes
  • Selected, negotiated, and trained staff on new SaaS project management platform
  • Conducted organizational change management sessions and developed unification strategy for new functional department of over 30+ staff members including marketing, PR, communications, corporate citizenship, and government affairs driving increased productivity by an estimated 5% within first three months
  • Shepherded early marketing talent through the organization as an Early Talent Council Leader, resulting in a 90% new employee retention rate
  • Supervised marketing operations manager conducting financial planning, analysis, and marketing measurement.

Owner/Chief Marketing Officer

G MARKETING CONSULTANTS
Charlotte, NC
07.2016 - 01.2021
  • Marketing consultancy specializing in purpose-driven marketing efforts
  • Consultant and volunteer for non-profits, charitable organizations, associations, and foundations advising on improved marketing strategies and tactics for growth and brand awareness
  • Advised clients on advanced marketing, communications, and business management strategies helping to reach their goals of increased brand awareness and improved brand reputation
  • Developed a niche for health-related volunteer activities for such organizations as The American Cancer Society, American Heart Association, Healthy Charlotte Coalition, and Make A Wish Foundation, helping to achieve fundraising goals of over $500,000
  • Using an entrepreneurial spirit, founded new pet sitting organization and implemented all marketing functions including brand identity and management, website creation, digital marketing efforts, email marketing campaigns, and client communications, garnering 100+ new clients in 18 months
  • Clients included influencer marketing agencies, media companies, retail design firms, animal welfare companies, and non-profit organizations.

Senior Vice President, Marketing

COMCAST SPOTLIGHT
PA/NYC, NY
01.2012 - 07.2016
  • Promoted to SVP to facilitate performance improvements and customer marketing programs in support of 3K+ employees
  • Designed impactful marketing programs with innovative strategic direction and strict project management, driving customer success, retention, satisfaction, and conversion resulting in $2.2B in annual local ad revenue
  • Advanced all marketing functions including brand development, communications, website development, digital marketing, promotions, event planning, advertising, customer retention, and CSR activities relating to technology-based ad sales products
  • Developed lasting relationships with internal and external teams including non-profits, customers, ad agencies, creative agencies, and marketing companies fostering better collaboration and improved revenue-drivers
  • Influenced daily operations for regional 125-person marketing organization with dotted line reporting structure
  • Counseled C-Suite personnel on ways to adapt strategies for short- and long-term planning while analyzing the competitive environment to adjust to ever-changing needs, resulting in over $12M in sales from promotions and sales commercialization, as well as an additional $3M in sports marketing revenues
  • Commended for excellent recruitment and training of award-winning 12-person team including a 7-person, Telly award-winning creative team that achieved $2M in annual creative value
  • Generated $6M in sales (from over 11K leads) as a result of optimized and re-designed website
  • Facilitated adoption of the company’s first marketing automation program across 3000 employees, resulting in better client analysis and increased marketing personalization
  • Implemented digital and content strategy that rendered 24% increase in social media interactions and 19% increase in blog engagements
  • Elevated the role of marketing through career-pathing, scope enhancements, and change management - affecting over 125 marketing employees, resulting in a 10% increase in employee promotions
  • Launched organization into the digital age by identifying innovative marketing trends, thus elevating the company as industry leaders, allowing for the hiring of over 12 new digital marketing specialists
  • Formulated brand architecture, naming, and governance framework for 30+ products, service offerings, and sales approaches for better brand management
  • Bestowed the "Wonder Woman" award by Women in Cable and Telecommunications and Multichannel News.

Vice President, Marketing

COMCAST SPOTLIGHT
PA/NYC, NY
01.2008 - 12.2011
  • Hand-picked for VP promotion due to an ability to head-up lead generation programs, field marketing, and creative services teams in response to increased customer growth to over 22M
  • Ideated and launched first-ever cable ad sales app, garnering 152 new downloads per month
  • Originated an integrated email, website, and webinar program, “Take Five for Your Future,” which averaged over 3K+ unique website visitors, 600+ video plays, and over 1,200 webcast registrations (600+ attendees)
  • Generated over $12 million from promotions and sales packaging in one year
  • Energized targeted sports marketing programs that generated $3+ million
  • Averaged $160K in PR value from story pick-ups per year
  • Championed changes to the social responsibility strategy that drove company mission and revenue growth thanks to a partnership with The Ad Council and generated $45M in ad value for these partners
  • Facilitated relationship with the Partnership for A Drug Free America valued at over $50M
  • Championed comprehensive client research studies that facilitated better management of an annual $3M advertising budget, resulting in improved brand awareness and reputation
  • Identified trends based on close analysis of market and customer data, informing future marketing decisions for driving revenue based on audience needs and customization
  • Bolstered development of new company brand, unifying 25 disparate brands, which launched company into a period of steady double-digit growth
  • Oversaw development of a field marketing structure, creating groundcover strategies implemented by local marketing teams for regional success
  • Created first-ever industry application that positioned company as thought-leaders, drove market adoption of modern technology products, and opened new markets.

Education

Women's Executive Leadership

The Wharton School
Philadelphia, PA
03.2012

Betsy Magness Fellowship

The Center For Creative Leadership
Winston-Salem, NC
05.2009

Bachelor of Arts (BA) - Advertising

The Pennsylvania State University

Skills

  • Strategic Marketing Planning
  • Written/Verbal Communications
  • Brand Development, Management
  • Demand Generation
  • Advertising/Media Planning
  • Digital/Social Marketing Strategy
  • Market and Customer Analysis
  • Creative Oversight and Storytelling
  • Team Building
  • Content Development Strategy
  • Creative Problem Solving
  • Expense Control

Professional Development

  • CMO Fellowship, Virtual, The CMO Alliance
  • Artificial Intelligence, AI Marketing To Grow Your Business, Virtual, Udemy
  • Non-Profit Essentials, Charlotte, NC, Wake Forest University
  • Global Strategic Corporate Social Responsibility, Philadelphia, PA, University of Pennsylvania
  • Women’s Executive Leadership Program, Philadelphia, PA, Wharton School of Business (Comcast)
  • Betsy Magness Fellowship Program, Winston-Salem, NC, Center for Creative Leadership
  • Executive Development Program, New York, NY, Women in Cable and Telecommunications

Affiliations

  • American Cancer Society - "Taste of Hope" Gala Board of Ambassadors - 2021-2023
  • Healthy Charlotte Coalition Volunteer - 2023
  • American Heart Association Heart Walk Fundraiser/Walker - 2022
  • American Marketing Association - Director of Communications - 2019-2020

Timeline

Global Marketing Excellence Leader/VP, Marketing Operations

TRANE TECHNOLOGIES
02.2021 - 07.2023

Owner/Chief Marketing Officer

G MARKETING CONSULTANTS
07.2016 - 01.2021

Senior Vice President, Marketing

COMCAST SPOTLIGHT
01.2012 - 07.2016

Vice President, Marketing

COMCAST SPOTLIGHT
01.2008 - 12.2011

Women's Executive Leadership

The Wharton School

Betsy Magness Fellowship

The Center For Creative Leadership

Bachelor of Arts (BA) - Advertising

The Pennsylvania State University

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Kellie GrutkoExecutive Marketing Leader with a Passion for Purpose-Driven Marketing