KELLIE MOFFATT
Long Beach,CA
Summary
Dedicated Product Manager with a history of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
11
11
years of professional experience
Work History
Product Line Manager
JR286 - Licensee of NIKE
10.2016 - Current
- Spearheads strategic product line management and performance for Hydration and Training Equipment categories which eight product lines (stainless, hard & soft plastic bottles, towels, performance support, fitness gloves, and training accessories)
- Lead cross-functional teams, six individuals in design and development with successful launch of products, ensuring alignment with market demands
- Implement data-driven analyses to identify underperforming products and recommend targeted improvements on quarterly basis
- Leading or contributing to product vision and roadmap within three years into the future that aligns with business goals and customer needs
- Conducts market research on quarterly basis to stay abreast of industry trends and competitor offerings, informing product roadmap decisions
- Expertly devised and implemented long-term strategic plans to propel success of training equipment, pivotal in supporting Nike's launch of Nike Training Studio.
- Roadmap Creation and Execution: Proficiently demonstrate capacity to meticulously plan and prioritize product features in alignment with overarching business objectives.
- Developing and testing innovative features and services that enhance customer experience and drive growth for retail
- Attain tangible enhancements in product profitability by implementing efficient cost management and pricing tactics
Sales Associate
Nordstrom
02.2016 - 10.2016
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases
- Engaged in four special events such as designer trunk shows, exclusive parties for high-end clientele, and holiday events
- Worked collaboratively with a team of four members to drive customer service initiatives, achieving sales goals and increasing feedback scores
- Developed thirty positive customer relationships through friendly greetings and excellent service
Sample Coordinator
Skechers USA Inc
01.2013 - 02.2016
- Coordinated closely with Disney to ensure alignment on product development, branding, and launch of ten private label Star Wars shoes.
- Orchestrated efficient sample coordination, ensuring seamless handling tracking, and distribution of product samples
- Evaluated inventory and delivery needs, optimizing strategies to meet sales rep's demands
- Demonstrated strong negotiation skills in resolving potential conflicts and achieving mutually beneficial outcomes.
Education
Bachelor of Arts - Fashion Merchandising
California State University of Long Beach
Long Beach, CA05.2013
Skills
- Product Launch
- Business development
- Competitive analysis
- Go-to-Market Strategy
- Cross Functional Leadership
- Strategic Planning and Alignment
- Product Vision
- Launch strategies
Accomplishments
- Increase annual revenue by 60% with Stainless product line though the development and execution within the last year
- Completed the Leadership Academy, insights into organizational development, and executive off-site procedures
- Led team of six individuals in the development of Lebron James Super Jug 128 OZ
Timeline
Product Line Manager
JR286 - Licensee of NIKE
10.2016 - Current
Sales Associate
Nordstrom
02.2016 - 10.2016
Sample Coordinator
Skechers USA Inc
01.2013 - 02.2016
Bachelor of Arts - Fashion Merchandising
California State University of Long Beach
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