Summary
Overview
Work History
Education
Skills
Timeline
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Kellie Van Maele

Detroit,MI

Summary

Communications expert with 7+ years of experience in developing strategic communication initiatives. Demonstrates expertise in both internal and external communications through effective messaging and creative storytelling. Well-versed in leveraging various channels to enhance brand visibility and reputation. Exceptional collaborator, leader and team player.

Overview

7
7
years of professional experience

Work History

Senior Communications Manager

General Motors
Detroit, MI
06.2021 - Current
  • Develop and execute external communications strategy for seven products, including all-new electric vehicles.
  • Establish clear, concise messaging for the brand and secure earned, digital, social and broadcast media coverage.
  • Defend and protect the brand through reputation management and crisis communication.
  • Prepare subject matter experts and leadership for all media interaction.
  • Measure and evaluate ROI of communications efforts.
  • Monitor industry trends to inform the development of strategic plans.
  • Maintain relationships with key stakeholders and media outlets in the tech, auto and lifestyle space.
  • Track and maintain a $3 million yearly budget.
  • Partner closely with marketing and internal teams to align on strategy.
  • Develop cohort-based targets by nameplate to optimize communication plans.
  • Manage relationship with public relations agency.
  • Supervise a team of junior staff members.

Client Manager

The Mars Agency
Detroit, MI
08.2020 - 06.2021
  • Strategized the sell-in, onboarding and relationship with clients using the Mars Tech Group's proprietary tech platform.
  • Developed and maintained relationships with six clients to understand their needs and provide solutions.
  • Identified opportunities to up-sell additional services benefiting client.
  • Collaborated with internal teams such as marketing, product development and finance to ensure successful delivery of projects within budget and time constraints.
  • Provided thought-leadership on new tools and technology to build out within the company's tech platform.

Senior Account Executive

Momentum Worldwide
New York, NY
08.2019 - 07.2020
  • Lead Verizon event marketing in the New England and USNY region, executing five events per week to generate brand awareness.
  • Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
  • Increased Verizon Fios month-over-month sales in the region by 45%.
  • Continually met KPIs including sales, product qualifications and future business opportunities.
  • Managed and mentored team of account executives.
  • Negotiated contracts with vendors for advertising services and other resources.

Account Executive

Weber Shandwick
Detroit, MI
01.2017 - 07.2019
  • Supported storytelling efforts for Chevy by sourcing earned media coverage, identifying new media contacts and drafting media pitches.
  • Drafted press releases, speeches and presentations for leadership.
  • Delivered daily and monthly competitive analysis reports to clients, used intel to gain industry insights and identify market trends.
  • Lead cross-agency integration with marketing, social and brand experience teams.
  • Maintained relationships with clients and key stakeholders.

Education

Bachelor of Arts - Journalism

Michigan State University
East Lansing, MI
12-2016

Skills

  • Communications Strategy
  • Brand Management
  • Crisis Communications
  • Thought-Leadership
  • Media Relations
  • Detail-Oriented

Timeline

Senior Communications Manager

General Motors
06.2021 - Current

Client Manager

The Mars Agency
08.2020 - 06.2021

Senior Account Executive

Momentum Worldwide
08.2019 - 07.2020

Account Executive

Weber Shandwick
01.2017 - 07.2019

Bachelor of Arts - Journalism

Michigan State University

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Kellie Van Maele