Kellie Quinn-Hoffmeister

• Reviewed contracts between artists, performers, and production companies.
• Organized and coordinated special events like concerts, festivals, and parties.
• Coordinated with vendors for successful contract negotiations.
• Created budgets and labor plans for each event.
• Coordinated staffing needs for all entertainment activities.
• Used electronic devices for communication with coworkers.
• Event Runner for events.
• Coordinated, planned, and reconciled merch sales for events.
• Coordinated hospitality with tour, event, and production managers.
• Communicated event information to customers.
• Assigned tasks and work hours to staff using scheduling software.
• Recorded department expenses and revenue using various software.
• Scheduled and coordinated events using software like VenueOps and Salesforce.com.
• Monitored customer feedback to ensure quality standards.
• Ensured compliance with safety regulations during all activities.

Recent Projects and Events:

• Wisconsin State Fair, Wisconsin
• Zoo-A-La Carte, Wisconsin
• Local and regional acts and events - Tri-Valley Area, Livermore, CA
• Local and regional acts and events - Carmel, California

• Co-produced the Annual Nutcracker Program as Dance Kids’ Executive Director.
• Created marketing strategies and oversaw operations.
• Developed strategies to maximize ROI, achieving a 10-year sales high.
• Coordinated 10 events, including a large GALA.
• Managed event logistics with vendors and staff.
• Utilized diverse channels for patron and donor interaction.
• Analyzed post-event data for improvements.
• Negotiated vendor contracts for best value.
• Managed finances using Quickbooks and Excel.
• Coordinated event timelines with the Artistic Director.
• Coordinated volunteer chairpersons and event planning.
• Aggregated event outcome data using Excel and FileMaker Pro.

ENSA North America is the leading training provider to the Wind Energy Industry, training over 7000 men and woman in safety and climbing Wind Turbines since 2007. Primary role was rebranding the business, implementing new sales and partner strategies for growth, establishing all marketing strategies and implementing branding events to increase loyalty and trust. In conjunction with founder and Executive Director grew sales 50%, increased profits 30% and brand loyalty 80% through consistent, disciplined and creative marketing and sales programs. Events were primary functions with micro-sales, events and appreciation demonstrations in Wind areas of the United States.

• Led the strategic planning of nationwide events including 25 trade shows, conferences, marketing events, customer appreciation events, and outside entertainment events to enhance brand identity and customer loyalty.
• Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
• Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
• Managed all event functions, venue selection, venue coordination, production, content, media and promotion. To include hospitality, catering, scheduling, sound/video and content creation for events.
• Developed powerful sales, advertising and marketing campaigns to expand new businesses. Organized brand identity events at various entertainment venues. Coordinated talent for enhanced branding experience.
• Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
• Oversaw production of marketing materials and collateral for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
• Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
• Established KPIs and reporting systems to measure marketing effectiveness and ROI.

Successfully operated a woman-owned marketing agency catering to clients in the occupational health and safety sector for over 15 years. Oversaw a talented workforce comprising 26 individuals who built enduring connections with numerous loyal customers. Revolutionized the industry by establishing the first-ever syndicated safety catalog along with an advanced e-commerce platform; demonstrated proficiency in content creation, product administration, and event orchestration.

Impressive Stats:

• 1 Million Catalogs Sold
• 200 Ecommerce Websites
• 50+ events, tradeshows and customer marketing micro-shows