Fitness
Hi, I’m
KELLIE YEN-YUN TUNG
Experienced PR & Marketing Professional
Shanghai City,China
Summary
Passionate PR and marketing professional with 8 years of proven success in developing and executing communications strategies for top international luxury, fashion-lifestyle and FMCG clients. Bringing sound knowledge of and experience in traditional, online and social PR campaigns across corporate and marketing communications domains. Creative minded and detail oriented with the ability to multitask in a fast-paced environment.
Overview
11
years of professional experience
3
Certificates
2
Languages
3
years of post-secondary education
Work History
FREELANCEShanghai, China
Freelance Public Relations Consultant
12.2021 - 02.2022
Job overview
- Consulted with clients on business issues to develop innovative, high-impact and technical proposals that aim to achieve their goals
- Identified and pursued potential business opportunities to drive revenue and improve profit for company
- Planned and executed events and marketing programs to reinforce clients' exposure and reputation in the market
- Conducted dynamic market and consumer analysis report for clients to gain knowledge of the business environment
PREMIERE CONSULTING GROUPShanghai, China
Associate Account Director
12.2020 - 12.2021
Job overview
- Acted as head of Shanghai Lifestyle 1 department leading a team of 8 in development, implementation and integration of strategic communications plans for multi-million accounts including top international jewelry and watch brands
- Monitored and recognized possible issues and challenges for clients’ brand or products and formulate strategies and solutions pertinent to those issues
- Supervised execution of creative projects and liaised with clients’ key personnel to guarantee successful delivery
- Maintained good client relationships and provided advice and feedback to help them achieve their communications objectives and goals
- Identified growth opportunities and generated new business with potential and existing clients
- Accomplished forecasted profitability by carefully managing department P&L
WIN INTEGRATED COMMUNICATIONS, CueShanghai, China
Senior Consultant
10.2015 - 12.2020
Job overview
- Spearheaded a cross-functional team to execute public relations initiatives designed to enhance clients’ brand awareness and reputation in the market
- Developed and pitched public relations and social media strategies to new client prospects that are appropriate to their needs and responsive to the market opportunities. With a proven track record of winning numerous new international clients
- Drafted, executed and managed communications campaigns and programs that integrate with clients’ marketing strategies and goals. Cooperated with global and local leading luxury, fashion and lifestyle clients
- Involved in arrangement of clients’ local and overseas marketing events including Baselworld and Milan Fashion Week and offered on-site event management, celebrity arrangement, media, KOL and VIP communications in both English and Chinese
- Oversaw development of creative campaign concepts, messaging and visual assets to ensure alignment with clients’ demands and effective across all practice regions
- Designed social media strategies and developed social media contents and assets to enhance clients’ online presence and consumer engagement
MSLGROUP, Publicis GroupeShanghai, China
Senior Associate
09.2014 - 09.2015
Job overview
- Assisted in planning of clients' annual corporate communications plan
- Partnered with clients in FMCG, financial, IT, and hospitality industries
- Created, copyedited and delivered organizational publications for internal and external audiences, including corporate newsletters, social media contents (Weibo & WeChat), press releases, feature articles, advertorials, and company brochures
- Conducted spokesperson training for Fortune 500 executives to build effective communications with targeted audience, press, and other stakeholders in the market
- Initiated and wrote client pitch proposals utilizing market research data and perception audit
- Planned and drafted statements for potential crisis
ASIA PULP & PAPER CO., LTD, Sinar Mas GroupShanghai, China
Business Analyst
07.2011 - 09.2014
Job overview
- Appointed as one of the key contact windows to collaborate with Boston Consulting Group (BCG) in devising the Corporate Sales Excellence project
- Responsibilities included developing client master file, establishing online client information database, constructing client visiting mobile application, and coaching and training 850 system users crossing 17 branch offices in China
- Reviewed and monitored 5 China factories’ sales rebate, incentive, and pricing strategies to ensure their effectiveness and accuracy, and to propose changes when necessary. Successful propositions included the revision of domestic and export sales incentive schemes and the pricing monitor across all factories, as well as the set-up of rebate and price control SAP system and mobile application
- Served as liaison across APP Indonesia Headquarter, China Headquarter, 5 China factories, and 17 branch offices to facilitate meeting communication and ensure streamlined project execution
Education
Michigan State UniversityEast Lansing
Bachelor of Arts from Economics
01.2007 - 01.2010
Skills
Project Management
Communications Strategy
Market & Consumer Insight
Business Development
Entrepreneurial Spirit
Leadership & Teamwork
Analytic Thinking
Creativity
Certification
- Viral Marketing and How to Craft Contagious Content/ The Wharton School of the University of Pennsylvania online course certificate
Interests
Language & Cultural Exchange
Volunteer Work
Timeline
Freelance Public Relations Consultant
FREELANCE
12.2021 - 02.2022
Associate Account Director
PREMIERE CONSULTING GROUP
12.2020 - 12.2021
Senior Consultant
WIN INTEGRATED COMMUNICATIONS, Cue
10.2015 - 12.2020
Senior Associate
MSLGROUP, Publicis Groupe
09.2014 - 09.2015
Business Analyst
ASIA PULP & PAPER CO., LTD, Sinar Mas Group
07.2011 - 09.2014
Michigan State University
Bachelor of Arts from Economics
01.2007 - 01.2010