Kelli Kenyon Cervantes
Asheboro,North Carolina
Summary
Dynamic Fleet Business Development Manager with a proven track record at Total Offroad and More, excelling in strategic partnerships and sales strategy development. Adept at enhancing customer relationships and driving growth through effective communication and negotiation skills. Recognized for implementing CRM strategies that significantly improved customer engagement and retention.
Overview
34
34
years of professional experience
Work History
Fleet Business Development Manager
Total Offroad and More
Remote, NC
02.2025 - Current
- Developed strategic partnerships to enhance market presence and drive growth.
- Developed and implemented strategies to increase sales and market share.
- Established new customer accounts using negotiation and sales closing abilities.
- Collaborated with cross-functional teams to design effective sales strategies.
- Led presentations to stakeholders, showcasing value propositions and solutions.
- Implemented CRM strategies to improve customer engagement and retention.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Provided training to sales staff on effective communication techniques when dealing with clients.
- Attended tradeshows and conferences to network with potential clients.
Sales Manager Commercial Truck & Van
KEYSTONE AUTOMOTIVE OPERATIONS
Greensboro, North Carolina
10.2017 - 03.2020
- Prepared sales presentations and proposals to clearly communicate product specifications and applications to clients.
- Emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.
- Train inside and outside sales representatives as it relates to market segment of business.
- Conferred with sales and purchasing personnel to gather insights on customer needs and preferences for tailored solutions.
- Represent company at trade association shows to promote company.
- Contacted new and existing customers to assess their needs and demonstrate how specific products and services could address them.
- Monitor customer preferences to determine focus of sales efforts.
- Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.
- Answer customers' questions about products, prices, availability, and delivery concerns.
- Visit establishments to evaluate needs or to promote product or service sales.
Sales Team Lead
KEYSTONE AUTOMOTIVE OPERATIONS
Greensboro, North Carolina
05.2016 - Current
- Continuing all Senior Sales Representative duties, while maintaining a customer base of $14,000,000, and assuming additional responsibilities of Team Leader.
- Direct the hiring, training, or performance evaluations of sales staff and oversee their daily activities.
- Identify, develop, or evaluate sales strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Senior Sales Representative
KEYSTONE AUTOMOTIVE OPERATIONS
Greensboro, North Carolina
06.2000 - Current
- Attend sales and trade meetings, and read related publications in order to obtain information about market conditions, business trends, and industry developments.
- Visit establishments to evaluate needs or to promote product or service sales.
- Complete expense reports, sales reports, or other paperwork.
- Initiate sales campaigns and follow marketing plan guidelines in order to meet sales and production expectations.
- Complete product and development training as required.
- Answer customers' questions about products, prices, availability, product uses, and credit terms.
- Recommend products to customers, based on customers' needs and interests.
- Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders.
- Consult with clients after sales to resolve problems and to provide ongoing support.
- Awarded Salesperson of the year in 2008 & 2014
Sales Assistant
KEYSTONE AUTOMOTIVE OPERATIONS
Greensboro, North Carolina
03.1999 - Current
- Receive and fill telephone orders for parts.
- Discuss use and features of various parts, based on knowledge of automotive parts.
Regional Sales Manager
Keystone Automotive Operations
Greensboro, North Carolina
05.2020 - 01.2025
- Conducted regular performance reviews with team members to set goals and expectations.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Developed strategies and plans for regional sales growth.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Analyzed regional market trends to discover new opportunities for growth.
- Managed relationships with key clients to ensure satisfaction and retention.
- Created and maintained sales environment to support business objectives.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
Assistant Manager
ADVANCE AUTO PARTS
Asheboro, North Carolina
06.1992 - 12.1997
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Inventory stock and reorder when inventory drops to a specified level.
- Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
- Assign employees to specific duties.
- Plan budgets and authorize payments and merchandise returns.
- Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
- Plan and prepare work schedules and keep records of employees' work schedules and time cards.
- Review inventory and sales records to prepare reports for management and budget departments.
- Establish and implement policies, goals, objectives, and procedures for their department.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Keep records of purchases, sales, and requisitions.
Education
General Education -
University of NC at Greensboro
Greensboro, North CarolinaGeneral Education -
Randolph Community College
Asheboro, North CarolinaAsheboro High School
Asheboro, North CarolinaSkills
- Communication
- Strategic planning
- Sales strategy development
- Customer relationship management
- Self-motivation
- Relationship management
- Leadership
- Teamwork
- Adaptability
- Proficient in Microsoft Office
- Negotiation skills
- Team leadership
- Performance evaluation
- Training development
- Effective communication
- Forecasting
- Project management
- Sales presentations
- Sales expertise
- Strategic partnerships
- Decision-making
- Relationship building and management
Timeline
Fleet Business Development Manager
Total Offroad and More
02.2025 - Current
Regional Sales Manager
Keystone Automotive Operations
05.2020 - 01.2025
Sales Manager Commercial Truck & Van
KEYSTONE AUTOMOTIVE OPERATIONS
10.2017 - 03.2020
Sales Team Lead
KEYSTONE AUTOMOTIVE OPERATIONS
05.2016 - Current
Senior Sales Representative
KEYSTONE AUTOMOTIVE OPERATIONS
06.2000 - Current
Sales Assistant
KEYSTONE AUTOMOTIVE OPERATIONS
03.1999 - Current
Assistant Manager
ADVANCE AUTO PARTS
06.1992 - 12.1997
General Education -
University of NC at Greensboro
General Education -
Randolph Community College
Asheboro High School