Kelly-ann kripfgans
Cape May,NJ
Summary
Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.
Overview
4
4
years of professional experience
Work History
Group Sales & Marketing Manager
The Grand Hotel
01.2022 - 01.2023
- Facilitated client meetings to understand needs and tailor solutions accordingly.
- Identified emerging trends for proactive adjustments in marketing campaigns.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed client relationships for successful event execution, ensuring repeat business.
Special Events & Marketing Manager
The Grand Hotel
01.2020 - 01.2022
- Motivated diverse teams with clear communication and shared goals for project success.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed event logistics, ensuring seamless execution of special events for corporate & social events
Food & Beverage Manager
The Grand Hotel of Cape May
01.2019 - 01.2020
- Enhanced staff performance with coaching and mentoring, building upon skills.
- Resolved guest complaints with prompt, personalized service.
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Carefully interviewed, selected, trained, and supervised staff.
- Enhanced guest experience by regularly reviewing feedback and implementing necessary improvements.
- Assisted in development and implementation of new menus to offer variety and options to customers.
Education
Business Administration -
Wesley College
01.2016
Skills
- Team leadership
- Business growth and retention
- Staff development
- Customer service
Timeline
Group Sales & Marketing Manager
The Grand Hotel
01.2022 - 01.2023
Special Events & Marketing Manager
The Grand Hotel
01.2020 - 01.2022
Food & Beverage Manager
The Grand Hotel of Cape May
01.2019 - 01.2020
Business Administration -
Wesley College
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