Summary
Overview
Work History
Education
Skills
References
The Connective Networking Group
Timeline
Generic

Kelly Atwater

The Colony,TX

Summary

Sales professional with a strong focus on driving revenue growth and fostering team collaboration. Proven ability to build client relationships, negotiate deals, and adjust strategies to meet changing market needs. Recognized for reliability, adaptability, and achieving results through effective communication and strategic planning. Skilled in CRM software, customer engagement, and sales analytics. Qualified Strategic Sales Partner with a solid background in sales collaboration and client relationship management. Consistently contribute to revenue growth and customer satisfaction through strategic partnerships and targeted sales initiatives. Demonstrated expertise in negotiation and communication drives sales performance and fosters team collaboration.

Overview

19
19
years of professional experience

Work History

Strategic Sales Partner

MSC Broker
11.2023 - Current
  • Helping businesses transform their sales operations into engines of sustainable growth. With expertise in Go-To-Market (GTM) strategies, revenue generation, and sales pipeline optimization, My approach is rooted in collaboration, data-driven insights, and a commitment to delivering measurable outcomes.
  • Crafting tailored GTM strategies, implementing proven revenue-boosting techniques, and fine-tuning sales funnels
  • Sales Pipeline Management: Optimizing sales funnels for maximum efficiency and conversion rates.
  • Collaborated with cross-functional teams to address client needs and close deals efficiently.
  • Contributed to revenue growth by establishing partnerships with complementary businesses, and facilitating new client referrals from partner networks.
  • Facilitated smooth closings for clients by managing deadlines and coordinating all parties involved in the transaction.

Enterprise Account Director

MissionCare Collective
11.2022 - 02.2024
  • Completed the full cycle of B2B SaaS sales.
  • Consistently exceeded monthly targets and led the team in achieving goals and quotas.
  • Achieved a yearly quota of $1.2 million, reaching 125% of the goal in the first year.
  • Managed existing accounts and explored business opportunities to acquire new markets.
  • Researched, identified, and qualified prospective candidates for assigned positions.
  • Supported portfolio growth by identifying talent markets, coaching the team to strengthen relationships, and enhancing talent acquisition.
  • Tracked the sales pipeline and implementation process, managing existing accounts using CRM (HubSpot).
  • Developed and significantly grew the assigned territory by 30% within the first year.

Regional Sales Director- Software Sales – SaaS

Dele Health Tech
02.2021 - 06.2022
  • Launched product demonstrations tailored to each customer and industry requirements, increased sales conversions and overall revenue
  • Achieved a yearly sales quota of 1.8 million, surpassing the goal by 122%.
  • Penetrated untapped markets through superior research talents, customer relationship building, and innovative marketing strategies
  • Successfully managed a 13-state territory
  • Performed market analysis regularly and reviewed with senior management, making any recommendations for adjustment in all corporate sales strategies
  • Exceeded quarterly and annual sales goals consistently by closely monitoring team performance and adjusting strategies accordingly.
  • Delivered exceptional customer service, resulting in increased retention rates, referrals, and repeat business from satisfied clients.

Business Development Executive- CRM, SaaS, Marketing Automation

Enquire Solutions
10.2019 - 02.2021
  • Top performing BDE 2020 by exceeding monthly quota consistently
  • Averaged over 125% of the monthly quota
  • Expanded vertical markets and consistently averaged over 125% of the monthly quota
  • Streamlined an effective lead process that generated a 30% increase in year-over sales volume
  • Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Ensured all prospect information is completed & accurate through daily prospecting
  • Calling on C Suite to senior living communities and healthcare organizations between 1-100+ locations

Co-Management Director

Carter Eye Center
05.2015 - 08.2019
  • Acted as a liaison between ophthalmologists and optometrists in the greater Dallas/Fort Worth area.
  • Averaged six new doctors per month for referrals, leading to a 25% annual revenue growth.
  • Educated optometrists on new cataract and LASIK procedures to drive surgical referrals to the Carter Eye Center.
  • Managed budgets effectively, ensuring that cost controls were in place and that financial targets were regularly met or exceeded.
  • Trained and guided team members to maintain high productivity and performance metrics.

Community Service Counselor

Dignity Memorial
07.2010 - 03.2015
  • Directed sales and business development functions within a high-stress environment, maintaining constant concentration on providing passionate care and service to customers
  • Awarded Top Performing Counselor and averaged over 200% of monthly quota
  • Recognized with the Century Club Award for four consecutive years
  • Identified potential customer leads with respect and discretion within the community through coordinated informational seminars
  • Demonstrated comprehensive product knowledge of offerings related to pre-funeral arrangements and cemetery-relate sales
  • Developed in-depth sales presentations to build an extensive network within the industry

Senior Client Executive

Southeast Personnel Leasing
06.2006 - 05.2010
  • Achieved over $2M in annual sales, recognized as a top 5% performer.
  • Collaborated closely with internal departments to ensure seamless delivery of products or services to clients.
  • Consistently recognized as a top performer in the region averaging 10 new prospect proposals per week
  • Adeptly managed key accounts and fostered relationships with prospective customers
  • Completed detailed needs analyses, uncovering pain and creating solutions with deeper product penetration and revenue opportunities
  • Created and deployed unique and customized sales presentations

Education

Bachelor of Science - BS - Business Management

University of Hawaii
Honolulu, HI

Skills

  • Business Development
  • Market Research & Competitor Analysis
  • Pipeline Management/ Lead Generation
  • Client Relationship Management
  • Account Management/Development
  • Rapport and Relationship Building
  • Full-Cycle Sales Process
  • Software Feature Demonstrations

References

References available upon request.

The Connective Networking Group

The Connective is a national networking group with over 400 members, comprising an elite community of purpose-driven “Connectors,” subject matter experts, and entrepreneurs. They are united by a shared ambition to harness the power of social currency to open doors, create value, and support one another effectively.

Timeline

Strategic Sales Partner

MSC Broker
11.2023 - Current

Enterprise Account Director

MissionCare Collective
11.2022 - 02.2024

Regional Sales Director- Software Sales – SaaS

Dele Health Tech
02.2021 - 06.2022

Business Development Executive- CRM, SaaS, Marketing Automation

Enquire Solutions
10.2019 - 02.2021

Co-Management Director

Carter Eye Center
05.2015 - 08.2019

Community Service Counselor

Dignity Memorial
07.2010 - 03.2015

Senior Client Executive

Southeast Personnel Leasing
06.2006 - 05.2010

Bachelor of Science - BS - Business Management

University of Hawaii

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