Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Kelly Manning-Baraban

North Port,FL

Summary

Creative Business Owner with exceptional background spent in [Industry]. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams.

Overview

16
16
years of professional experience

Work History

Owner

Baratech Dynamics LLC
11.2018 - Current
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision-making.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Established foundational processes for business operations.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Organized and attended trade shows and special events to showcase products, network with other businesses, and attract new customers.
  • Generated revenues yearly and effectively capitalized on industry growth.
  • Founded and managed a construction business, growing revenue to $110,000 in the first year.
  • Prepared bank deposits and handled business sales, returns, and transaction reports.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Managed purchasing, sales, marketing, and customer account operations efficiently.

Copywriter

Freelance-writers
01.2008 - Current
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Improved customer engagement with personalized direct mail campaigns targeting specific demographics.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
  • Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
  • Boosted brand awareness with the development of engaging social media content and blog posts.
  • Generated increased website traffic through SEO-optimized copywriting strategies.
  • Enhanced email marketing effectiveness by creating personalized, targeted messages for diverse customer segments.
  • Developed captivating headlines and taglines that captured consumer attention and drove sales.
  • Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.
  • Achieved higher conversion rates by writing clear, concise, and action-oriented product descriptions.
  • Maximized client satisfaction by delivering high-quality copy on time and within budget constraints.
  • Revised existing copy to enhance clarity, readability, and impact on target audiences.
  • Conducted thorough research to inform accurate, engaging copywriting efforts across various industries.
  • Efficiently managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
  • Strengthened client relationships by consistently delivering exceptional results tailored to their unique needs and goals.
  • Elevated company reputation through the creation of press releases showcasing notable achievements and events.
  • Optimized landing pages for maximum user experience, resulting in lower bounce rates and increased conversions.
  • Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Confirmed compliance with regulatory standards and guidelines prior to publication.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Provided editorial guidance to facilitate delivery of top-quality content.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Formatted copy to align with project-specific guidelines.

Marketing Coordinator

Intellian Technologies
01.2014 - 11.2018
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Facilitated productive trade shows, leading to increased lead generation and brand exposure.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Implemented metrics-driven reporting to analyze campaign performance and inform future decisionmaking.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Tracked and reported on marketing campaign responses.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Wrote and distributed press releases to increase brand visibility.

Marketing & Sales Manager

Applied Dynamics LLC
06.2008 - 10.2013
  • Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
  • Developed new business partnerships for enhanced market reach and revenue generation.
  • Optimized sales processes with streamlined customer relationship management strategies.
  • Improved customer retention rates, fostering strong relationships through personalized interactions.
  • Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
  • Spearheaded trade show participation, increasing brand exposure and generating valuable leads for the sales team.
  • Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Education

Bachelor of Arts - Government & Communications

Suffolk University
Boston
05.2008

Skills

  • Operations Management
  • Quickbooks
  • Salesforce
  • Social Media Management
  • Trade Show
  • Business Launch
  • Strategic Planning
  • Product Branding
  • Client Service
  • Small Business Operations

Affiliations

  • American Society of Professional Copywriters

Timeline

Owner

Baratech Dynamics LLC
11.2018 - Current

Marketing Coordinator

Intellian Technologies
01.2014 - 11.2018

Marketing & Sales Manager

Applied Dynamics LLC
06.2008 - 10.2013

Copywriter

Freelance-writers
01.2008 - Current

Bachelor of Arts - Government & Communications

Suffolk University

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Kelly Manning-Baraban