Kelly Barron
Phoenix,AZ
Summary
Results-oriented healthcare professional bringing expertise to marketing and sales roles. Successful experience in start-ups, brand development, product launch, digital technology, people management, product, patient, and field marketing, strategic account management, and pharmaceutical and medical device sales.
Overview
18
18
years of professional experience
Work History
Director of Integrated Marketing and Digital Strategy
Bluewind Medical
05.2022 - 04.2024
- Drove strategic initiatives to secure FDA approval and ensure commercial success through patient, provider and payor marketing strategies for novel med tech device for overactive bladder.
- Product renaming and rebranding, new website development and management, grew social media followers by over 1,000%, deployed and managed CRM and email journeys, drove over 900 qualified individuals into clinical studies through paid media campaigns, wrote over 200 pieces of content, sourced and managed vendors, and hired and managed a Digital Marketing Manager.
Sr. Direct to Patient Marketing Manager
Boston Scientific
01.2021 - 05.2022
- Accelerated growth for the Prosthetic Urology group by driving strategic planning and execution of critical programs designed to increase HCP and patient awareness and education.
- People leader managing 12 marketing operations contractors.
- Oversaw the division's $3M patient marketing budget.
- Conducted and oversaw multi-stakeholder work to define journeys, targeting, and message content.
- Fostered KPI-driven culture, utilizing performance data leading to 121% YOY increase in digital conversions over 2020.
- Responsible for communicating DTP strategy and results to internal and external stakeholders.
- Managed and analyzed national social media accounts and campaigns driving $728,000 in additional revenue in 2021.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Senior Field Marketing Manager
Boston Scientific
11.2015 - 01.2021
- Responsible for accelerating the adoption of the AMS 700 penile implant, the AMS 800 artificial urinary sphincter, and male slings in AZ and NM through market development, driving patient awareness and education, and enabling patient access.
- Key account manager positioning BSC as 'the partner of choice' in Prosthetic Urology through delivery of localized educational programs.
Senior Clinical Specialist
Medtronic
04.2010 - 08.2014
- District clinical and educational resource for Targeted Drug Delivery (TDD) and Spinal Cord Stimulation (SCS).
- Account Targets: Pain management, neurology, neurosurgeons, orthopedic spine surgeons, pulmonalogists.
- Educated patients pre and post op to use and understand TDD and SCS therapies.
- Designed and implemented in-office patient educational meetings at customer's offices within my territory. This model was implemented nationally after showing success in my territory.
- Assisted East Valley Phoenix territory hit plan for 6 consecutive quarters (Q2FY12-Q1FY14) and reach 121% to plan FY13.
- Took over sales/marketing for a TDD open territory. Brought the territory to above 100% to plan in FY12, assisting ITB DM to make President's Club.
Clinical Sales Specialist
CardioDynamics
11.2008 - 01.2010
- Disposable medical product sales representative covering AZ, NM, and NV. Specialized in working with accounts and patients to raise awareness about the therapy and to maximize usage of the BioZ (a device measuring impedance cardiology).
- Account targets: cardiovascular physicians, internal medicine and family practice.
- Clinical Sales Rookie of the year, 2009.
- Grew disposable sales by 22% YOY growth. Hit and exceeded every quarterly 2009 goal.
- Worked with in-house marketing teams to design and implement patient and physician brochures for distribution.
Assoc Pharmaceutical Rep
Inventiv Healthcare
03.2008 - 11.2008
- Contract position for Solvay Pharmaceuticals representing the Cardiometabolic Division.
- Drugs promoted to primary care physicians were TriCor, TriLipix, SimCor and AndroGel.
Business Development Manager
Office Depot
06.2006 - 03.2008
- Outside B2B Sales Rep selling the Office Depot Business Solutions products and services: office supplies, furniture, promotional/print services and technology.
- New business development focus of medium to large businesses based in Phoenix East.
Education
Certificate - DIGITAL MARKETING
COLUMBIA UNIVERSITY
09.2020
BA - EDUCATION W/ EMPHASIS IN PHYSIOLOGY
UNIVERSITY OF KENTUCKY
Skills
- Marketing Strategy
- Business growth initiatives
- Direct sales
- Teamwork and collaboration
- Strategies and goals
- Business marketing
- Communication
- Contract and vendor management
- Patient education
- Performance metrics
- Digital marketing
Websites
Accomplishments
2018 Field Marketing Manager of the Year, BSC
2009 Clinical Sales Rookie of the Year
References
References available upon request.
Timeline
Director of Integrated Marketing and Digital Strategy
Bluewind Medical
05.2022 - 04.2024
Sr. Direct to Patient Marketing Manager
Boston Scientific
01.2021 - 05.2022
Senior Field Marketing Manager
Boston Scientific
11.2015 - 01.2021
Senior Clinical Specialist
Medtronic
04.2010 - 08.2014
Clinical Sales Specialist
CardioDynamics
11.2008 - 01.2010
Assoc Pharmaceutical Rep
Inventiv Healthcare
03.2008 - 11.2008
Business Development Manager
Office Depot
06.2006 - 03.2008
Certificate - DIGITAL MARKETING
COLUMBIA UNIVERSITY
BA - EDUCATION W/ EMPHASIS IN PHYSIOLOGY
UNIVERSITY OF KENTUCKY
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