Kelly Besecker

• Mastered the SameSky Health offering a multicultural, multi-faceted platform to help health plans advance health equity for all members
• Sold Payers software to bring together data, insight, and expertise that enables the ability to uncover opportunities to engage and empower members on their annual health journeys and social determinants of health
• Sales Cycle - 6-18 months with average sales value from 150,000 - 1,000,000.
• Initiated strategy to drive company growth and increase market share and profitability.
• Increased marketing database/CRM by 500% and increased company growth through collaboration with marketing department.

• Overall Sales Management and building of new revenue and logos
• Sold software and services focused on appeals, grievances, compliance, enrollment, supplemental benefits, and analytics for Healthcare Payers, specializing in Medicare Advantage
• Sold to large, medium, and small payers/health plans
• Sales Cycle - 6-18 months with average sales value from 150,000 - 1,000,000
• Sold 3 million in sales.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

• Provided consulting services for Sales Management, Sales Training, Networking Development, CRM Planning, Prospect planning, Strategic Account Planning, and other Sales functions for small to medium-sized companies in Healthcare IT, Real Estate, Wellness, and Telehealth.
• Long-term consulting role with EngagedMD LLC, in Washington, DC, as VP of Sales
• Hired, trained, and coached a new sales team and implemented Salesforce for this young, growing SaaS company
• By modernizing patient education and informed consent, EngagedMD aims to improve health outcomes, increase patient satisfaction, reduce costs, and enable providers to focus on what matters
• Concentrate on the Provider space, driving sales and revenue growth.

• Drove the planning and execution of data and AI sales processes within the Payer/Health Plan market
• Improved revenue growth using software and technology to transform lab data into actionable insights that allow payers to intelligently manage data and store it within an Artificial Intelligence analytic cloud
• Built a robust database(Salesforce) of contacts to increase potential contacts by 400%
• Implemented consistent Hunter strategy to grow database every week and expand prospect database
• Cultivated productive relationships with Medicare, Medicaid, and commercial health plans through effective communication and prioritizing positive sales environments
• Built relationships and sold to notable partners that include Independence BCBS, Horizon BCBS, Aetna, and HealthNow
• The average value of a sale is 250K - 1 Million dollars
• Sales cycle 6-12 months
• Managed both the Sales (3 senior sales people) & Marketing (2 senior roles) team

• Drove the planning and execution of SaaS sales processes within Pharmacy, Payor/Health Plan, PBM, and EHR markets
• Develop customized medication management, medication adherence, care collaboration, and behavioral support solutions
• Key Accomplishments: Cultivate productive relationships with PBMs that work with Medicare, Medicaid, and commercial providers to provide solutions at the point of care for providers to members
• Build relationships and sell to notable partners like Humana, Aetna, Magellan, and MedImpact
• The average value of a sale is 250K - 1 million dollars over a 6-12 month sales cycle.

• Oversaw the sales and marketing of SaaS products to Payors/Heath Plans and PBMs within Medicare, Medicaid, and commercial markets
• Promoted the SaaS solution and services across pharmacies across the US
• Implemented Salesforce to track all prospective information and improve forecasting and client tracking capabilities. Increased database by 456%
• Key Accomplishments: Boosted revenue by 70% in one year with the diversification of accounts and broke into two new major accounts, including Humana and UHG
• Improved the win rate by 65% with a redesigned approach to the RFP, bidding, and pricing processes
• Built business relationships and sold to providers such as Humana, United Health Group, Blues plans, Aetna, and pharmacy benefit managers (PBMs), including Optum and Prime Therapeutics
• Oversaw Sales and Marketing team with 3 VPs and 2 Marketing members
• The average value of a sale is 150K -3 Million with an average sales cycle of 6-12 months.

• Directed the sales and marketing functions for a new software and hardware company in Healthcare IT and Life Sciences
• Managed product services across various healthcare platforms, including long-term care, consumers, and strategic partners with Healthcare Organizations, ACOs, channel partners, and EHRs
• Partnered with local and federal agencies to support grant and program development
• Coordinated organizational participation at all trade shows, including HIMSS, mHealth, and ATA
• Prepared remote patient monitoring best practices to present at industry trade shows
• Key Accomplishments: Delivered a new healthcare technology market segment for remote patient monitoring by developing a SaaS solution based on users' needs and recommendations
• Increased profitability and enhanced revenue by establishing strong reseller and distribution channels across IT, healthcare providers, software, and provider networks.

• Orchestrated all aspects of sales, marketing, technology, and operational activities throughout 11 business units
• Maintained and organized all leads, sales functions, and marketing programs
• System Administrator for Salesforce CRM
• Key Accomplishments: Supervised all P/L functions for the $12M East Region
• Produced a 20% increase in revenue through a focus on personnel development and improved performance
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Managed a team of 15 General Managers and a support team for an average sale value from 100K-2 million dollars
• Sales cycle 1-6 months.

• Built a new education and tutoring company from start to finish
• Managed 12 Sales and 12 Operations team members
• Spoke regionally to the consumer market about brain health to improve the ability to learn
• Expanded business from 1 location to 6

• Managed 12 locations in the DC metro area and the entire sales team for the region
• Sold long-term care facilities and services to the consumer market
• Took region from lowest performing territory to highest selling territory in just 6 months

• Core executive team member orchestrating growth from 3 business units to over 180 business units in 5 years. Responsibilities as an executive team member included participating in capital financing presentations for expansion, transitioning acquisitions, developing integration strategies, and identifying potential new markets.
• Complete P/L responsibility for the Mid-Atlantic Region for 24 business units and $39M revenue. Managed all aspects of sales, marketing, and operations for the region. Developed annual budgets and pricing strategies. Responsible for over 50 sales managers, 11 direct reports, and 200 company associates.

Accomplishments

• Successfully transitioned and integrated seven mergers and acquisitions for 36 locations. Increased profitability for each merger, ranging from 20 – 150% of forecasted goals.
• Produced FY 2000 budgeted revenue of $39M. Overachieved budgeted revenue and profit by 25%.
• Produced budgeted profit of over $11M. Exceeded budgeted profit goal by 28%.