Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kelly Bigelbach

Woodbury,MN

Summary

Accomplished leader with expertise in customer advocacy, risk and regulatory oversight, customer and employee research and communications. Proven track record of working with cross-functional teams to improve processes and deliver the desired customer experience. Highly effective at interacting and building relationships at all levels of the organization and with external clients.

Overview

20
20
years of professional experience

Work History

Customer Advocacy Manager

U.S. Bank
Minneapolis, MN
01.2012 - Current

• Lead Business Line Complaint Coordinator
• Reduce risk (Legal, Regulatory and Reputational) by ensuring adherence to external and corporate guidelines
• Create customer and employee facing communications
• Monitor and commission Voice of the Customer (VOC) and Voice of the Employee (VOE) research
• Identify customer issues and work with business line partners to develop process improvements
• Co-lead customer remediation efforts
• Advocate for the customer on major internal projects (Overdraft Modernization, Next Gen Deposits, etc.)


Customer Experience/Business Management Strategist

B.E.L.I.E.V.E. Consulting
Woodbury, Minnesota
01.2010 - 01.2012

• Lead executive level strategy and training sessions
• Design employee training programs
• Consult on research needs
• Facilitate training sessions
• Ideate brand strategy plans
• Consult on business issues such as Change Management, Conflict Resolution, Rewards and Recognition programs and Competitive Differentiation

Product Manager/Chief Experience Champion

Deluxe Corporation
Shoreview, Minnesota
04.2006 - 12.2009

• Created a suite of consultative offerings based on loyalty research to improve the experience delivered to customers
• Created the fulfillment processes to execute these offerings internally
• Created strategic go-to-market plan
• Achieved 169% of annual revenue plan, 228% growth over previous year
• Conduct and analyze market research (Quantitative and Qualitative)
• Created and managed marketing communications plan
• Consulted with Financial Institution Executives to improve the experience they deliver today
• Keynote speaker for Bank Associations – topic; customer loyalty and business management
• Facilitated consultative seminars for several clients, participant sizes varied from 30 to 250

Education

Bachelor of Arts - Journalism

University of St. Thomas
Saint Paul, MN

Skills

Customer Advocacy

Risk Mitigation

Customer Communications

Complaint Management

Regulatory Adherence

Customer Remediations

VOC/VOE Research

Process Improvement

Timeline

Customer Advocacy Manager

U.S. Bank
01.2012 - Current

Customer Experience/Business Management Strategist

B.E.L.I.E.V.E. Consulting
01.2010 - 01.2012

Product Manager/Chief Experience Champion

Deluxe Corporation
04.2006 - 12.2009

Bachelor of Arts - Journalism

University of St. Thomas
Kelly Bigelbach