Kelly Brumer
Summary
Creative and performance-driven Social Media Strategist capable of working successfully independently or in a team. Experienced in developing comprehensive social media plans and strategies, performing market research, and monitoring the performance of promotional campaigns. Posses strong attention to detail, great analytical skills, and well-developed time management abilities. Passionate for building and positioning brands through integrated marketing and storytelling.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager - Freelance/Consulting
LIPSMART
06.2018 - Current
- Developed and executed creative campaigns for Instagram and Facebook, gaining over 10k Instagram followers.
- Redesigned user experience for LIPSMART's brand website
- Identified target market and key segments through in-depth analysis of markets and related trends
- Analyzed and reported social media and online marketing campaign results
- Worked with graphic designers, photographers and production coordinators to develop content
- Developed productive relationships with bloggers, online media outlets and social media influencers
- Event trade show specialist, primary responsibilities include assisting with logistics for exhibitor participation, and coordinating sales team needs
Social Media Marketing Director
Pour Moi Skincare
02.2021 - 10.2023
- Developing and implementing comprehensive social media strategies in order to increase brand awareness and website traffic
- Producing daily content, ensuring that company's high standards are always met
- Manages all customer service that is received through social media
- Creates marketing content such as blogs, promotional materials and advertisements for social media.
- Increases customer engagement through social media.
Client Services Manager
Organic, Multiple Accounts
05.2017 - 05.2018
- Executed social campaign titled, "One Saturday to Dream Fearlessly" for American Family insurance. Events took place in Seattle, Atlanta, Madison, Minneapolis and Portland
- Lead client contact
- Strategic oversight & multi-channel planning
- Executed and oversaw launch of consumer facing websites for Frontline, Nexgard and Hartgard
- Established and oversaw implementation of effective budgeting and accounting system that improved efficiency and reduced costs
- Kept stakeholders up-to-date on details pertaining to client projects
- Achieved high staff morale and retention through effective communication, prompt problem resolution, proactive supervisory practices and facilitation of proactive work environment
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients to ensure satisfaction
Senior Account Executive
Deep Focus, Nestle
06.2016 - 11.2016
- Oversaw all creative briefs and ensured timely implementation of social campaigns for San Pellegrino, San Pellegrino Fruit, and Nestle Regional Spring Waters (Poland Spring, Deer Park, Ozarka, Zephyrhills)
- Summarized insights to deliver quarterly trend reports. Quality controlled all creative before sending to client; ensured brand integrity of each asset
- Partnered with Food & Wine Magazine to enhance client campaigns on Facebook, Instagram, and Twitter
Global Senior Account Executive
DDB, ExxonMobil
09.2015 - 06.2016
- Coordinated all ExxonMobil-related communication between DDB offices and client's international markets (Asia Pacific, North America, Colombia and UK)
- Lead weekly international client status meeting; relayed each market's update to client
- Oversaw 140+ updates across 22 branded websites
- Managed and helped to create digital brand guidelines specific to ExxonMobil's consumer facing websites
- Responsible for monitoring ExxonMobil's app, ‘Fuel Finder,' including: - managing app's desktop and mobile platforms - launched mobile app in Singapore and Hong Kong. Liaised with third party developer to assist in optimizations from a Global perspective
Assistant Account Executive
Grey Group, Eli Lilly
03.2013 - 08.2014
- Oversaw creative development, FDA regulatory reviews and production for diabetes-related brands; Humalog, Humulin, and Glucagon
- Collaborated with Disney Interactive to create relatable resources for families with Type 1 Diabetes as part of the Lilly-Disney partnership
- Monthly tracking of inventory for 200+ items: managing quantities, expiration dates, and reviews to meet the needs of health care providers
Education
Bachelor of Arts and Sciences - Psychology
Syracuse University
Syracuse, NY2012
Skills
- Market Research
- Content Creation and Curator
- Brand strategy
- Project oversight
- Client relationships
- Strategic Planning
Certification
- User Experience Design
Timeline
Social Media Marketing Director
Pour Moi Skincare
02.2021 - 10.2023
Marketing Manager - Freelance/Consulting
LIPSMART
06.2018 - Current
Client Services Manager
Organic, Multiple Accounts
05.2017 - 05.2018
Senior Account Executive
Deep Focus, Nestle
06.2016 - 11.2016
Global Senior Account Executive
DDB, ExxonMobil
09.2015 - 06.2016
Assistant Account Executive
Grey Group, Eli Lilly
03.2013 - 08.2014
Bachelor of Arts and Sciences - Psychology
Syracuse University
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