Kelly Burns
Pequot Lakes,MN
Summary
Experienced in marketing and event planning, I have a proven ability to turn visions into reality. I excel at seamlessly managing intricate details, chaotic moments, and last-minute surprises. My expertise extends beyond logistics to include strategic thinking, budgeting, fostering engagement, and leaving a lasting impression. Creating unforgettable experiences is my passion, and I am committed to delivering exceptional results.
Overview
20
20
years of professional experience
Work History
Public Relations & Marketing Manager
Consolidated Telephone Company (CTC)
05.2023 - 11.2024
- Company Overview: Industry leading internet service provider in the state of Minnesota.
- Led a marketing team in executing digital and traditional marketing campaigns, managing multiple projects to meet deadlines.
- Within one year, boosted member engagement, increasing NPS by 3 points to a "world-class" score of 75 through targeted campaigns and events.
- Managed marketing budgets, ensuring cost-effective spending and accountability.
- Planned and executed large-scale company and community events.
- Collaborated with product development teams to create and promote member-focused solutions, ensuring seamless client journeys.
- Managed B2B relationships and agency partnerships to enhance marketing impact and maximize ROI.
- Drove continuous improvement processes and efficiencies through data analysis, market research, surveys, and KPI tracking.
- Oversaw online presence, including SEO, social media, and website optimization.
Marketing & Recruitment Manager
Consolidated Telephone Company (CTC)
05.2022 - 06.2023
- Managed the recruitment/marketing budget, ensuring effective use of resources in line with business objectives.
- Coordinated job fairs and recruitment events for expanding talent pool and brand visibility.
- Implemented applicant tracking system enhancements to improve recruitment efficiency.
- Developed comprehensive job descriptions to attract top talent and clarify role expectations.
- Conducted thorough interviews and assessments to identify top talent, ultimately increasing employee retention rates within the company.
- Led and improved employer branding with targeted recruitment marketing campaigns.
Marketing Supervisor
Consolidated Telephone Company (CTC)
08.2021 - 05.2022
- Planned and executed successful marketing events and trade show appearances.
- Ensured consistent messaging and branding across all marketing channels, driving cohesive member experiences.
- Communicated regularly with internal and external stakeholders regarding service changes, promotions, events, and other key information.
- Organized promotional items for customers and events.
- Conducted regular competitor analysis to stay ahead of emerging trends and maintain a competitive edge in the marketplace.
- Managed team of five marketing professionals developing and implementing 30+ campaigns each year.
- Devised creative strategies to market broadband services to target customers.
- Developed strong relationships with industry leaders, securing positive media coverage for company events and initiatives.
- Wrote engaging copy for email, direct mail, print and online campaigns.
Marketing Lead
Consolidated Telephone Company (CTC)
08.2016 - 08.2021
- Collaborated with an ad agency to successfully lead and launch a full company rebranding, enhancing brand visibility and market positioning.
- Developed and implemented comprehensive marketing plans, driving engagement and customer acquisition.
- Managed the creation and dissemination of promotional materials across multiple platforms.
- Worked effectively in fast-paced environments.
- Learned and adapted quickly to new technology and software applications.
Marketing Specialist
Consolidated Telephone Company (CTC)
02.2015 - 08.2016
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Assisted in the management of digital marketing efforts, including SEO, website updates, and online analytics.
- Designed and distributed marketing collateral, supporting sales team efforts.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
Marketing Coordinator
Wurth Adams
04.2012 - 08.2019
- Company Overview: Global distributor of manufactured c-parts (nuts, bolts, screws, etc.).
- Developed and managed multiple forms of digital media, print communications, and environmental design from concept to completion.
- Performed market research and developed reports on target industries, competitors, and vendors.
- Coordinated global, national, and regional meetings, trainings, trade shows, and events, optimizing processes, and improving operational efficiency.
- Optimized budget allocations for marketing campaigns, maximizing return on investment.
Education
Bachelor of Fine Arts Degree - Art – Multimedia Design
University of Wisconsin - Stout
Menomonie, WI01.2004
College Internship -
Walt Disney World Resorts
Lake Buena Vista, FL01.2001
Skills
- Event Management
- Vendor & Supplier Coordination
- Budget & Resource Allocation
- Strategic Planning
- Public Relations & Communication
- Team Leadership & Development
- Cross-functional Collaboration
- Continuous Improvement
- Project Management
- Data-driven Decision Making
Related Activities And Training
- Northern Lakes Youth Hockey Association: Current board member and team manager, driving community engagement and youth development.
- MN Telecom Alliance – Peer Marketing Group: 7 years, served as a member of the event planning committee, responsible for organizing and executing bi-annual marketing events for attendees across Minnesota and neighboring states.
- Toastmasters International: 5+ Years, Served as Club President, Vice President Education, and Vice President Public Relations. Developed public speaking, communication, and leadership skills through regular practice and feedback.
- Job-related Training: Brainerd Lakes Chamber of Commerce - Blue Ox Leadership Experience, Supervisor Advantage, Leader’s Edge, and Peer 360; Integrity Coaching by Integrity Solutions, Miller Heiman’s Strategic Selling Class, Managing Multiple Projects, Objectives and Deadlines Class.
Timeline
Public Relations & Marketing Manager
Consolidated Telephone Company (CTC)
05.2023 - 11.2024
Marketing & Recruitment Manager
Consolidated Telephone Company (CTC)
05.2022 - 06.2023
Marketing Supervisor
Consolidated Telephone Company (CTC)
08.2021 - 05.2022
Marketing Lead
Consolidated Telephone Company (CTC)
08.2016 - 08.2021
Marketing Specialist
Consolidated Telephone Company (CTC)
02.2015 - 08.2016
Marketing Coordinator
Wurth Adams
04.2012 - 08.2019
Bachelor of Fine Arts Degree - Art – Multimedia Design
University of Wisconsin - Stout
College Internship -
Walt Disney World Resorts
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