Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Kelly Burr

Reading,PA

Summary

Highly motivated and results-driven professional with 20 years of experience in Higher Education focused on student enrollment and customer success. Ability to streamline communications and operational functions resulting in enhanced student experience and customer satisfaction.

Overview

23
23
years of professional experience

Work History

Director of Graduate Enrollment

Alvernia University
08.2022 - Current
  • Maintained full recruitment for capped programs with increased conversion by 8%
  • Manage the end-to-end customer lifecycle, including prospecting, enrollment, onboarding, retention, and graduation contributing to a retention rate of 7% YoY
  • Ensure 24 hours or less response time to all contacts while developing and delivering nurturing outreach to new and retained students to ensure customer satisfaction
  • Coordinate and develop events for team participation in graduate admissions events (open houses, information sessions, etc.) and representing the institution at graduate fairs, employment expos, campus recruitment opportunities and related events
  • Responsible for overseeing the admissions and administrative processing of application materials and providing guidance to graduate program applicants
  • Possess thorough understanding of Alvernia program knowledge, policies, procedures, and systems to guide prospective and continuing students and train enrollment team effectively and accurately
  • Collaborate with graduate faculty to enhance the admissions and enrollment experience
  • Coach and train graduate admissions advisers across locations on best practices to assist students with clear and desired targeted outcomes
  • Meet and monitor graduate enrollment team’s speed to response goals and demonstrate high quality applicant service throughout all student interactions (phone, virtual meetings, text, and email on regular and consistent basis)
  • Accurately document, maintain and track all prospective student interactions, information, and progression through the CRM system (Slate)
  • Contribute to individual, team, and unit goals on daily, weekly, and monthly basis to ensure new and returning student growth targets are met
  • Direct and provide essential student services for graduate programs
  • Manage and coach graduate students, functioning as the first point of contact for students with questions or issues including: academic, financial, logistical and course scheduling concerns
  • Additionally, disseminate administrative and academic information to active students, coordinating enrollment campaigns, and assisting students through initial enrollment to program completion through service and outreach
  • Provide students with available tools and resources by anticipating needs through consultative conversations
  • Implement and manage Centralized Application System(s) for select graduate programs (i.e
  • PTCAS, Nursing CAS, OTCAS, ATCAS, CASPA)
  • Manage GAE social media platforms with support of marketing office and graduate assistant
  • Manage school district and business partnership development
  • Manage the Graduate Assistant recruitment and onboarding process for the University
  • Analyze student academic and enrollment reports as required for marketing, academic and administrative purposes
  • Develop and monitored all operational processes effectively streamlining the application and enrollment process for 500 plus students
  • Facilitate admissions process and procedures with key partners for online and international graduate student recruitment and enrollment
  • Promote value through inspirational student success stories and videos
  • Streamlined communications and enrollment processes for enhance student experience
  • Manage GAE Graduate Assistant.

Associate Director of Graduate Admissions and Student Services

Alvernia University
01.2018 - 08.2022
  • Recruiting and counseling potential graduate students
  • Responding to all graduate program leads and fully executing the divisional Communication plan
  • Recruitment responsibilities include participation in graduate admissions events (open houses, information sessions, etc.) and representing the institution at graduate fairs, employment expos, campus administrative processing of all application materials and providing guidance to graduate program applicants
  • Manage full cycle recruitment from initial inquiry until graduation
  • Nurture Students to maintain continued enrollment and retention
  • Collaborate cross departments to ensure everyone is lock-step with promoting positive student experiences
  • Possess thorough understanding of Alvernia program knowledge, policies, procedures, and systems to guide prospective students effectively and accurately
  • Collaborate with graduate faculty to enhance the admissions experience
  • Supervise, train, and coach Graduate Enrollment Coordinators at Center locations
  • Be highly visible and dynamic through a high volume of interactions with our Graduate applicants by phone, video, conferencing, text, and email on a regular and consistent basis
  • Accurately document, maintain, and track all prospective student interactions, information, and progression through the Customer Relations Management (SLATE) system to ensure an exceptional student experience at each stage of the enrollment process
  • Provide comprehensive responses to prospective student/faculty questions regarding transfer credit, transcripts, document tracking, and other records being sent to the university
  • Contribute to individual, team, and unit goals on a daily, weekly, monthly basis to ensure new and returning student growth targets are met
  • Maintain Completion rate of 80% of higher of closed phone plan tasks, meet speed to response goals and demonstrate high quality applicant service throughout all student interactions
  • Provide student with available materials and resources by anticipating needs through consultative conversations
  • Manage Centralize Application Systems for appropriate graduate programs
  • Manage GAE social media platforms with support of graduate assistant
  • Serve as primary graduate enrollment contact to implement and maintain school district and business off-site and/or cohort partnership development
  • Provide support to the Senior Director of Grad & Adult Admissions and Executive Director of Regional Campuses
  • Provide student academic and enrollment reports as required for marketing, academic and administrative purposes
  • Analyze application trends, acceptance rates, and other related data for assigned programs
  • Utilize data analysis to assist in decision making to ensure data-driven decisions
  • Manage GAE graduate assistant.

Coordinator of Graduate Admissions and Student Services

Alvernia University
08.2013 - 01.2018
  • Recruit and counsel potential graduate students
  • Respond to all graduate program leads for Main Campus and fully execute the divisional communication plan
  • Recruitment responsibilities include participation in divisional open houses and representing the institution at graduate fairs, employment expos, campus recruitment opportunities and related events
  • Application responsibilities include overseeing the admissions and administrative processing of all application materials, providing guidance to graduate program applicants, and coordinating the prospect evaluation process for the teaching certification programs
  • Serve as the first point of contact for students with questions or issues including: academic, financial, logistical and course scheduling concerns
  • Disseminate administrative and academic information to active students, coordinating enrollment pushes, and assisting non-degree students and new starts through the initial enrollment process
  • Main lead for CAS systems
  • Provide training on the CAS systems to faculty and staff
  • Served as the campus lead for the implementation of the CAS systems along with the integration of CAS to Slate
  • Analyzing student academic and enrollment reports as required for marketing, academic and administrative purposes
  • Maintaining master two-year course schedule
  • Serving as one of 3 campus-wide Designated School Officials assisting and overseeing enrolled F-1 students
  • Utilize the Student and Exchange Visitor Information System (SEVIS), which is a nationwide, internet-based system that the US government uses to maintain accurate and current information on non-immigrant students.

Associate Director of Graduate Admissions

Kutztown University
03.2010 - 08.2014
  • Served as the lead functional support for PeopleSoft implementation
  • Supervised office professional staff and students
  • Created new communications
  • Recruited, reviewed, interviewed, and admitted prospective students
  • Coordinated graduate admissions events
  • Established and maintained communications with College Deans and Department Chairs
  • Oversaw social media and graduate website
  • Assessments for new graduate students
  • Worked with the Registrar’s office, Office of Financial Aid, Graduate Dean, and academic departments to establish policies and procedures for new graduate students
  • Participated in campus-wide meetings
  • Served as DSO.

Senior Transfer Admissions Counselor

Penn State University-Berks Campus
08.2004 - 03.2010
  • Recruited prospective first year and transfer students
  • Reviewed applications, evaluated transfer credits, and advised transfer students
  • Coordinated admissions events
  • Created articulation agreements and transfer guides
  • Established relationships with community colleges
  • Created publications and newsletters
  • Made updates, changes, and edits to admissions website
  • Provided Academic Advising for transfer and new first-year students
  • Ran Degree Audits.

Admissions Counselor

Alvernia University
07.2002 - 08.2004
  • Extensive travel throughout PA and NJ
  • Recruited, interviewed, and reviewed prospective students
  • Coordinated admissions events
  • Updated, changed, and edited website.

Customer Care Specialist

Hewitt Associates
03.2001 - 05.2002
  • Answered questions via telephone relating to health and retirement plans
  • Assisted with providing the ultimate level of customer service
  • Administrative projects included Benefits and Calculations, Data management and Process Improvements.

Education

M.Ed. in Urban Education -

Alvernia University

B.A. in Communications -

Alvernia University

Skills

  • Relationship Management
  • Student Success & Retention
  • Account Management
  • Program Development
  • Project Management
  • Data Analysis

Websites

Affiliations

  • NAGAP-National Association of Graduate Admissions Professionals
  • EPNAGAP-Eastern Pennsylvania’s National Association of Graduate Admissions Professions
  • Berks Leadership 2016
  • Leadership Academy-Summer 2018

Timeline

Director of Graduate Enrollment

Alvernia University
08.2022 - Current

Associate Director of Graduate Admissions and Student Services

Alvernia University
01.2018 - 08.2022

Coordinator of Graduate Admissions and Student Services

Alvernia University
08.2013 - 01.2018

Associate Director of Graduate Admissions

Kutztown University
03.2010 - 08.2014

Senior Transfer Admissions Counselor

Penn State University-Berks Campus
08.2004 - 03.2010

Admissions Counselor

Alvernia University
07.2002 - 08.2004

Customer Care Specialist

Hewitt Associates
03.2001 - 05.2002

M.Ed. in Urban Education -

Alvernia University

B.A. in Communications -

Alvernia University

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Kelly Burr