Kelly Chatfield
Birmingham,AL
Summary
Experienced E-commerce and Digital Marketing leader with over 10 years of experience in B2B/B2C sectors. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
20
20
years of professional experience
1
1
Certificate
Work History
Apex Systems
Technical Consultant For Alabama Power
Birmingham, AL
03.2020 - Current
- Manages product pages, product listing pages, and digital pricing strategy using Shopify Plus Admin interface
- Created and implemented live chat resulting in in-store and online conversions totaling +$500,000 in sales
- Developed technical requirement documentation for 4 new integrations
- Leads cross-functional teams through design, construction, and launch process
- Provides detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines
- Modified and directed project plans to meet organizational needs
- Used statistical methods to analyze data and generate useful business reports
- Works with business intelligence software and various reports to glean insights into trends and prospects
Turner Supply Company
E-commerce & Marketing Specialist
Birmingham, AL
05.2013 - 03.2020
- Developed, implemented, and managed LSEO on GMB platform for 9 locations
- Developed e-commerce and digital programs resulting in 2 million in ROI
- Developed, implemented, and managed Live Chat
program - Continually maintained and improved company's reputation and positive image in markets served
- Developed insights on marketing campaigns to assess performance against goals
Turner Supply Company (3M)
Digital Analyst & Marketing Specialist
Birmingham, AL
10.2015 - 03.2020
- Updated data from multiple systems using KPI's supporting growth targets
- Assisted in attaining business goals equaling $9.5 million dollars in sales per year
- Understood customer business priorities working towards pricing strategies that aligned with business goals and objectives
- Upheld security and confidentiality of documents and data within area of responsibility
- Analyzed transactions to build logical business intelligence models for real-time reporting needs
Turner Supply Company
Marketing Coordinator
Birmingham, AL
04.2014 - 08.2019
- Maintained +250,000 items in company's PIM
- Planned and executed all web SEO/SEM, email, social media, and dynamic advertising campaigns
- Generated leads using data from Live Chat and IP tracking software resulting in 100 new qualified leads per month
- Increased coop dollars from $20,000 to $75,000 to utilize for digital growth and nurture campaigns
Turner Supply Company
Inside Sales Representative
Birmingham, AL
05.2013 - 03.2014
- Grew revenue in "dead" house accounts resulting in $200,000 in gross profit in less than 9 months
- Investigated customer concerns and created solution driven environment
- Used SX.e Enterprise ERP system for quotes and order entry
- Collaborated with outside sales team to deliver value while increasing GMP
Alabama Construction
Operations Manager
Birmingham, Alabama
10.2012 - 05.2013
- Increase 28% GMP to 33% GMP in B2B construction distribution
- Used P21 for reporting and operational duties
- Managed team of 10 with roles in inventory management, outside and inside sales
- Partnered with vendors and suppliers to effectively manage and budget for over $5 million in inventory
- Maximized productivity and management systems by establishing specific goals and managing operations
- Advanced productivity KPIs by leading trainings on procedures and safety practices
Education
Web Technologies
Skills
- E-commerce Project Management
- UX/UI
- SEM/LPO/PPC
- Microsoft Office Suite
- Adobe Creative Cloud Suite
- Business & Technical Communicator
Certification
Google Data Analyst (in progress)
Timeline
Apex Systems - Technical Consultant For Alabama Power
03.2020 - Current
Turner Supply Company (3M) - Digital Analyst & Marketing Specialist
10.2015 - 03.2020
Turner Supply Company - Marketing Coordinator
04.2014 - 08.2019
Turner Supply Company - E-commerce & Marketing Specialist
05.2013 - 03.2020
Turner Supply Company - Inside Sales Representative
05.2013 - 03.2014
Alabama Construction - Operations Manager
10.2012 - 05.2013
Jefferson State Community College - , Web Technologies
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