Summary
Overview
Work History
Education
Skills
Timeline
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Kelly Clark

Summary

Results-driven Digital Marketing Analyst with over 10 years of experience in digital campaign management, website administration, and performance optimization. Skilled in leveraging web analytics, paid search strategies, and SEO/SEM to drive targeted traffic and measurable results. Proven expertise in managing CMS platforms, executing website updates and enhancements, and utilizing tools like Google Analytics, Google Ads, and Adobe Creative Suite to support digital engagement and business growth.

Overview

14
14
years of professional experience

Work History

Digital Marketing Analyst

Canandaigua National Bank
08.2014 - Current
  • Manage updates and optimization of the bank's website in CMS platform (Salesforce, Ektron), including landing page development to support current promotions, new products, and user experience enhancements.
  • Lead Google Ads and Analytics reporting efforts, using data insights to guide digital marketing strategies and content performance.
  • Administer Google Tag Manager and Google Looker Studio to streamline web analytics and campaign tracking.
  • Optimize website content and structure to improve search engine visibility, implementing SEO best practices across metadata, headings, internal linking, and page performance using tools such as Google Analytics and SiteImprove.
  • Collaborate with cross-functional teams—including field Marketing, IT, and Compliance—to scope, plan, and execute cross-departmental digital initiatives, including web content updates, new feature deployments, and coordinated campaigns across web, ATMs, and digital displays.
  • Monitor competitor websites to gather insight on digital trends and maintain CNB's competitive edge.
  • Develop and maintain ADA-compliant content.
  • Respond to and manage electronic communications from customers via secure channels and contact forms.
  • Provide reporting and documentation as required, ensuring compliance with all regulatory and internal policy requirements.

Digital Marketing Coordinator

The Bonadio Group
05.2012 - 08.2014
  • Developed, implemented and maintained a blogging strategy and editorial calendar
  • Responsible for the maintenance and strategy of the firm's social media efforts
  • Responsible for analyzing web and social analytics
  • Design and execution of digital newsletters for internal and external purposes
  • Coordination, invitation design, and registration design for events
  • Development and maintenance of website
  • Collateral design
  • Writing and distribution of press releases

Marketing Assistant

E. Phillip Saunders College of Business at RIT
11.2011 - 05.2012
  • Developed and implemented a social media strategy
  • Assisted with event preparation and execution
  • Create and distribute promotional materials for events, news items, and other initiatives.
  • Creation and completion of a Graduate Resource Guide to be used internally for future training purposes

Education

Bachelor of Science - New Media Marketing

Rochester Institute of Technology
Rochester, NY
05-2012

Skills

  • Google Analytics, Google Ads, Google Tag Manager, Google Looker Studio
  • Search Engine Optimization
  • SiteImprove (ADA compliance tool)
  • Content Management Systems (Salesforce, Ektron, CMS Conversion)
  • HTML, CSS
  • Landing page creation
  • Website redesign
  • Campaign management
  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Excel, PowerPoint, Word)

Timeline

Digital Marketing Analyst

Canandaigua National Bank
08.2014 - Current

Digital Marketing Coordinator

The Bonadio Group
05.2012 - 08.2014

Marketing Assistant

E. Phillip Saunders College of Business at RIT
11.2011 - 05.2012

Bachelor of Science - New Media Marketing

Rochester Institute of Technology

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Kelly Clark