Kelly Conroy

High-performing leader with MBA specializing in Ecommerce and digital growth. Entrepreneurial mindset and work ethic compliment a collaborative leadership style with proven results driving DTC growth. Demonstrates creativity and flexibility in ever-changing landscape to identify new opportunity, drive growth and thrive in startup, fast-paced environment.

• Launched new Shopify Plus site including new content pages and web store.
• Increased Online Booking Conversion by +17% since launch through Content testing & optimization, new customer acquisition and new treatment launches.
• Oversee full digital experience of mychapter.com including SEO, Ecommerce, CRM and UX strategy.
• Responsible for building out new Ecommerce experience, driving incremental revenue and managing P&L to achieve company plan.
• Monitor and report KPIs, understand guest behavior and recommend solutions on a daily basis.
• Grew ecommerce business over 3x since joining Vosges in 2018: led website re-platform onto Shopify, drove subscriber growth, increased customer retention, and revamped performance marketing strategies.
• Increased subscriber growth by 55% through new lead gen campaigns ahead of biggest seasonal period to drive owned channel acquisition.
• Increased YOY repeat customers by 25% through retention marketing initiatives including new Email and SMS automation, campaigns and new Rewards program.
• Lead the development of near and long term digital growth strategy across ecommerce ecosystem including Shopify Plus, Klaviyo (Email), Attentive (SMS), Yotpo (Rewards), Tapcart Mobile App, digital ads and organic content.
• Drive DTC growth leveraging promo strategy, AB content testing, UX enhancements, new collection launches, paid media, email, SMS, SEO and affiliate.
• Own all performance marketing strategies (paid search, paid social, affiliate and SEO) overseeing digital agency to grow and optimize lead gen initiatives ultimately fueling owned channels and increasing retention.
• Created and executed all aspects of SoCozy digital strategy including paid social advertising, SEM, SEO, email marketing, and content marketing to drive awareness and engagement for the brand.
• Drove sales on Amazon and other ecommerce retailers through digital marketing programs to drive revenue, growing Amazon direct business by 300% 2H 2016 vs. 1H.
• Partnered with Sales department to support key accounts leveraging organic and paid digital channels.
• Oversaw web development and continuously optimized SoCozy.com with new enhancements to evolve as a go-to destination for product, brand, lifestyle and educational content.
• Created and executed digital and ecommerce strategy to drive sales, grow brand awareness and increase consumer loyalty through a multifaceted digital approach including sales promotions, social media, SEM, email marketing, strategic partnerships, and digital advertising.
• Successfully developed and launched the first Mustela ecommerce site to be used as a key revenue channel in the U.S. and create best practices to be scaled on a global level across other Mustela markets.
• Grew YOY ecommerce business 110% while overseeing comprehensive digital strategy including project roadmap, site enhancements and agency management.
• Evolved loyalty program and grew membership by 350% YOY, increased repeat purchase and loyalty sales vs. non-loyalty sales YOY. Manage calendar of communication including exclusive offers and triggered campaign content.
• Launched Amazon direct business as a strategic online account to improve Mustela brand awareness and control pricing. Established favorable margin, executed promotions, and achieved revenue targets.
• Presented creative and innovative solutions to increase ROI and digital presence for multi-industry clients while meeting challenging revenue goals and declining market trends.
• Executed the first Top Workplaces program resulting in $280K incremental revenue, new client relationships, production of new magazine and website, and cross department collaboration among advertising, marketing and editorial.
• Led all marketing, advertising, and promotional initiatives including B2B and B2C online campaigns, social media, direct mail, and email marketing promotions, generating over 200 companies participating in Top Workplaces program.

• First Grade Room Parent
• Girl Scout Cookie Manager
• Running, yoga, spinning
• Chi Omega

• First Grade Room Parent
• Girl Scout Cookie Manager
• Running, yoga, spinning
• Chi Omega