Kelly Cravens
Albuquerque,New Mexico
Summary
Social Media Marketing and Community Engagement Manager with a robust foundation in Design and Content Creation, complemented by 15 years of experience in television and film production, including videography, photography, and copywriting. Offers five years of people management expertise. Proficient in crafting engaging content, overseeing online interactions, and enhancing publications with meticulous attention to detail. Demonstrates strong capabilities in project management and fostering community partnerships. Advocates for Ethical Marketing strategies to ensure consistent brand voice and cultivate trust within the community. Exceptional problem-solving skills and a compassionate approach to communication, adept at excelling in dynamic environments.
Overview
3
3
Certificate
17
17
years of professional experience
Work History
Producer & Director of Local Programming.
WSEC Television - Illinois PBS
- Director of Content Strategy & Development of original local arts, culture, and political television programming.
- Directed production teams, fostering a collaborative environment.
- Cultivated relationships with community leaders, organizations, and viewers to ensure programming remained relevant and impactful.
- Navigated the complexities of broadcasting regulations and compliance, maintaining the station's reputation and integrity.
- Implemented audience development strategies, successfully expanding the viewership base, and enhancing community engagement through strategic marketing and outreach initiatives.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Host of local Programming, conducting interviews and research about local interest content.
Corporate Sponsorships & Community Engagement
KUNM Radio – New Mexico NPR
01.2019 - Current
- Forged strategic partnerships with local businesses to promote growth and enhance KUNM's revenue.
- Marketed KUNM's commitment to local news, arts, and culture, supporting New Mexico’s community values.
- Managed and expanded underwriting accounts, from prospecting to deal closure.
- Developed and executed community engagement strategies to align with station goals.
- Created and executed Social Media posts for bi-annual fundraisers.
- Created targeted marketing materials to effectively communicate organizational goals and initiatives within the community.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional, and national markets.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
Membership Engagement Specialist
La Montañita Food Cooperative
01.2018 - 01.2019
- Supervised membership renewals and retention.
- Contributing writer for cooperative magazine.
- Analyzed membership data, reporting on trends in acquisition, retention, and engagement.
- Managed Member Volunteer Program cooperative-wide.
- Contributed to the development of strategies to amplify member participation and benefits.
- Created and managed project plans, and timelines for Community Events.
Front End Manager
La Montanita Food Cooperative
01.2013 - 01.2018
- Led customer service excellence for the Front-End Department, establishing performance and safety standards.
- Administered member database and managed volunteer program at the store level.
- Developed and implemented robust training and mentoring strategies.
- Opened and closed locations and monitored shift changes to uphold successful operations strategies and maximize business success.
- Evaluated employee performance and made recommendations for improvements.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Responded to customer concerns with friendly and knowledgeable service and remedied issues promptly and effectively.
- Confirmed continual compliance with all applicable laws and regulations regarding store operations.
Founder Head of Marketing and Business Development
Ancillary Factory
01.2007 - 01.2012
- Established marketing firm specializing in communication management, brand development, and strategic media placement.
- Drove all aspects of business from client acquisition to project delivery, including media buying and content creation.
- Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Bachelor of Arts - Communication, Media Studies - Video Production
University of Illinois At Springfield
Springfield, IL2002
Skills
- Ethical Marketing and Decision-Making
- Content Creation and Curation
- Social Media Marketing & Monitoring
- Community Engagement Strategy
- Community Management
- Brand Image Alignment
- Email Blasts
- Stakeholder Collaboration
- Project Management
- Team Leadership
- Fundraising and Development of Donor Relationships
- Persuasive Copywriting
- Partnership Development
Certification
- Social Media Marketing Certification, Hootsuite Academy, 2024-01-01
- Project Management Certification, Anderson School of Business, University of New Mexico, 2023-01-01
- Certified Residential Interior Designer, RIDE Certified, Designer Society of America, 2022-01-01
Timeline
Corporate Sponsorships & Community Engagement
KUNM Radio – New Mexico NPR
01.2019 - Current
Membership Engagement Specialist
La Montañita Food Cooperative
01.2018 - 01.2019
Front End Manager
La Montanita Food Cooperative
01.2013 - 01.2018
Founder Head of Marketing and Business Development
Ancillary Factory
01.2007 - 01.2012
Producer & Director of Local Programming.
WSEC Television - Illinois PBS
Bachelor of Arts - Communication, Media Studies - Video Production
University of Illinois At Springfield
- Social Media Marketing Certification, Hootsuite Academy, 2024-01-01
- Project Management Certification, Anderson School of Business, University of New Mexico, 2023-01-01
- Certified Residential Interior Designer, RIDE Certified, Designer Society of America, 2022-01-01
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