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Work Type
Full TimeLocation Preference
RemoteHybridOpen to relocation: Yes
Open To Work
Kelly Denny
Senior Account Manager
North Bay,CA
Work Preference
Summary
Results-oriented Senior Account Manager with a strong background in Salesforce optimization and team leadership. Developed strategies that enhanced open rates and drove revenue growth. Focused on client account management and innovative problem-solving, consistently exceeding sales targets and improving operational efficiency. Ready to leverage extensive experience in developing account plans and fostering customer relationships in a new, challenging environment.
Overview
14
14
years of professional experience
Work History
Senior Account Manager
Rack and Riddle
Geyserville, CA
08.2026 - Current
- Managed 170+ clients across private label, custom, still, bottling, and sparkling segments.
- Collaborated with Director of Marketing on strategies that increased open rates by 30% and response rates by 10%.
- Enhanced Salesforce system capabilities to improve the efficiency of the sales teams while providing robust reporting for ELT based on KPIs.
- Collaborated with Director of Winemaking to develop new custom projects.
Private Client Services, Manager
Far Niente Wine Estates
Oakville, CA
03.2023 - 08.2026
- Grew sales by 8% while other departments saw a decline in sales, resulting in $470K in revenue.
- Led and developed hybrid team of 9 salespeople, enhancing collaboration and performance.
- Developed multi-platform sales campaigns integrating phone sales, SMS, and email to reach diverse customer segments.
- Contribute to cross-functional sales strategy development.
- Created company-wide information-sharing system based on employee survey results, improving access to timely company and departmental updates.
- Collaborates in monthly P&L meetings to monitor expenses and resource.
Corporate Gifting, Assistant Manager
Far Niente Wine Estates
03.2020 - 03.2023
- Grew the corporate department by over $2m in sales.
- Created Virtual Tasting department to address changing market conditions during COVID closures, and grew sales to $1m+ in 8 months.
- Managed and trained team of 9 sales reps, ensuring service for over 200 corporate clients.
- Developed gift sets, packaging, and catalogs based on market research identifying desirable price points for corporate clients.
- Developed and implemented remote working program to maximize employee efficiency.
- Created training videos to enhance onboarding process for new employees.
Private Client Services, Sales Representative
Far Niente Wine Estates
05.2019 - 03.2020
- Exceeded personal sales goals by 10-30% each year.
- Cultivated relationships with 200 clients through phone, in-person, and email interactions to enhance client loyalty.
- Managed corporate client gifting processes, ensuring timely delivery and achieving high levels of client satisfaction.
Director of Operation/ In-House Interior Design Consultant
Wine Country Inn
St Helena, CA
05.2012 - 04.2016
- Oversaw property renovations, ensuring alignment with customer satisfaction and occupancy targets.
- Designed and implemented staff training programs that elevated guest experience standards.
- Developed and nurtured strategic partnerships with wineries, restaurants, spas, hotels, drivers, and tour companies to enhance service offerings.
- Received recognition as one of the Top 10 Most Romantic Hotels in the Country by Trip Advisor for 3 consecutive years.
- Participated and presented in board meetings on creative planning for the future of the company.
Education
Training Program - Future Leaders
Far Niente Wine Estates
Oakville, CA01-2024
Certificate - Residential Interior Design
Santa Rosa Junior College
Santa Rosa, CA05-2012
Certificate - Commercial Merchandise Display
Santa Rosa Junior College
Santa Rosa, CA05-2012
Skills
- Client account management
- CRM solutions design and execution
- Salesforce optimization
- Proficiency in HubSpot and Salesforce
- Data analysis and reporting
- Conversion rate optimization
- Project coordination
- Team leadership
- Team collaboration
- Networking proficiency
- Building relationships
- Effective problem solving
- Innovative thinking
- Customer relationship management
- Hospitality services expertise
- Tourism insights for Napa Valley
- AI chatbot creation
- Customer relationship management
Accomplishments
WISE Panel Speaker, On Corporate Gifting: Best practices, shared industry trends, standards, pitfalls and how to get started.
Training
- Future Leaders Training Program, Far Niente Wine Estates, 2023-2024
- Corporate Gifting, Phone Sales, WISE Training, 2017, 2018
- Leading through Emotional Intelligence, Brew Academy, 2018-2019
Programs
- Salesforce
- Hubspot
- NetSuite
- Hyperbound
- Redchirp
- WineDirect Fulfilment
- Shipcompliant
- Klaviyo
- Trippleseat
- Adobe Acrobat Sign
Timeline
Senior Account Manager
Rack and Riddle
08.2026 - Current
Private Client Services, Manager
Far Niente Wine Estates
03.2023 - 08.2026
Corporate Gifting, Assistant Manager
Far Niente Wine Estates
03.2020 - 03.2023
Private Client Services, Sales Representative
Far Niente Wine Estates
05.2019 - 03.2020
Director of Operation/ In-House Interior Design Consultant
Wine Country Inn
05.2012 - 04.2016
Training Program - Future Leaders
Far Niente Wine Estates
Certificate - Residential Interior Design
Santa Rosa Junior College
Certificate - Commercial Merchandise Display
Santa Rosa Junior College