Kelly Driftmier-Melendez

Program Management:

• Plan and deliver 30 programs annually; Including in-person, virtual and hybrid programs for credit and non-credit programs
• Pitched and built new programming strategies to clients
• Manage all planning aspects of conferences; Including: Venue scouting; Contract Regular meetings with conference chairs, clear and concise communication with chairs and participants, development of timeline, registration forms, budgets, venues, speakers, catering, hotels, surveys, signage, and staffing
• Maintain active knowledge of state and Penn State youth policies and communicated to youth program chairs
• Create and manage conference website via wordpress

Budgeting:

• Created estimated and final program budgets, set fees, continually updated estimated budgets to reflect changing event variables
• Consulted with clients on cost expectations and evolution of final budget

Customer relations management:

• Collaborated and partnered with colleagues
• Built strong collegial relationships with Non-Credit Registration Office staff
• Assisted clients with selection of conference amenities, including virtual conference platforms, venues, menu options, décor, giveaways, etc.
• Innovated new ideas and adapted program features to meet unique client needs
• Created speaker/moderator guidelines documents for Zoom and Accelevents Studio
• Active use of Teams to maintain and strengthen connections with clients

Program Administration:
• Coordinate logstical details of 50+ programs annually.
• Compile and prepare reports; assist in evaluating the program overall budget and indivual class budgets.
• Coordinate instructor travel logistics, pre- and post- course
communications and materials.
• Responsible for the program collections process.
• Responsible for creating the MOA for each sponsor and ensure timely submission to risk management.
Marketing:
• Participate in the development, scheduling and implementation of marketing and enrollment plans.
• Participate in the development of marketing strategies to promote program enrollment.
• Coordination of updated printed materials with marketing team
including trade show merchandise, course catalog and advertising
post-card.
• Designed, implemented and oversee current mass email marketing campaign via constant contact.
Customer Service:
• Serve as the main point of contact customer and client relations via phone and email.

Camp Administration:
• Administration of camp applications (3,000+ annually).
• Contract negotiation and event coordination with hotel/university staff.
• Coordinate all facets of camps at multiple locations including travel
logistics, pre- and post-communications, room counts, meal
arrangement, vendor coordination, etc.
• Review and process of invoices to accounts payable.
• Overall office management of part time staff, interns and on site
representatives.
• Design and execution of mass email marketing campaign.
• Creation and distribution of press releases.
• Negotiation of advertising arrangements for print, web and
tournament representation.
• Receive, manage and process orders from merchandise company WearandGear.com.
• Purchase and organization of merchandise inventory.
Creative Design:
• Creation and development of WearandGear.com.
• Maintenance of both camp and merchandise websites.
• Oversee apparel designs for summer camp apparel.
• Creation of printed materials including promotional envelopes, camp and clinic applications, inserts, posters and individual camp fliers.
Customer Service:
• Customer relations in the main office via phone and email, on site at camp and at tournaments.
• Camp registration and check-in on site at various camp locations
nationwide.
• Problem solving for any camp or merchandise related customer