Kelly Edwards
Chicago,IL
Summary
Dynamic sales leader with a proven track record at Le Labo Fragrances, excelling in sales coaching and analytics. Achieved significant market growth by implementing strategic initiatives and fostering teamwork. Adept at driving performance through goal setting and mentorship, enhancing brand loyalty and customer engagement across diverse channels.
Overview
13
13
years of professional experience
Work History
Field Executive Sales Manager
Le Labo Fragrances
05.2017 - Current
- Executed strategic sales plans to increase market share within North America.
- Identified, coached and promoted high-achieving sales managers to fill Field Executive positions within the region.
- Achieved and exceeded KPI averages for company through education, teamwork, and focus.
- Partnered with Le Labo Education to lead cross-functional teams that enhance customer engagement and brand loyalty initiatives.
- Analyzed sales data to identify trends, optimize strategies, and drive growth with in the FSS and Department store channels.
- Mentored souls and Field Executives, fostering professional development and improving overall performance.
- Drove year-over-year business growth in all channels.
- Drove growth in key department stores accounts, maintaining strong relationships with Beauty Department Managers and key decision-makers to positively influence Le Labo sales.
- Remained a champion of the Le Labo brand in all facets of professional responsibility.
Midwest Beauty Director
Nordstrom
04.2015 - 04.2017
- Led strategic initiatives to enhance the customer experience
- Developed and implemented training programs for management staff to improve team performance.
- Supported the opening of new Nordstrom doors by hiring and training beauty employees on Nordstrom practices, guidelines, and initiatives.
- Hosted and helped drive the successful outcomes of all Midwest Beauty Trend Shows.
- Evaluated key performance indicators regularly, driving data-informed decisions to meet business objectives within Midwest Beauty Stylist Program.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Beauty Department Manager
Nordstrom
12.2012 - 03.2015
- Oversaw daily operations of beauty department, ensuring optimal product placement and customer engagement.
- Developed and implemented training programs for staff to enhance product knowledge and sales techniques.
- Analyzed sales data to identify trends, optimizing inventory management and merchandising strategies.
- Collaborated with marketing team to execute promotional events, driving foot traffic and brand awareness.
- Fostered a positive team environment, mentoring staff to achieve personal and departmental goals.
- Conducted regular performance evaluations, providing constructive feedback to improve team efficiency.
Education
Bachelor of Science - Criminal Justice
Southern Illinois University, Carbondale
Carbondale, ILSkills
- Sales coaching
- Sales strategies
- Sales analytics
- Teamwork and collaboration
- Problem-solving abilities
- Team leadership
- Adaptability and flexibility
- Goal setting and achievement
- Pipeline management
Timeline
Field Executive Sales Manager
Le Labo Fragrances
05.2017 - Current
Midwest Beauty Director
Nordstrom
04.2015 - 04.2017
Beauty Department Manager
Nordstrom
12.2012 - 03.2015
Bachelor of Science - Criminal Justice
Southern Illinois University, Carbondale