Kelly Garzon
Long Beach,CA
Summary
Accomplished senior marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Forward-thinking marketing professional with proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target. Organized and motivated and eager to apply time management and organizational skills in various environments.
Overview
5
5
years of professional experience
Work History
Marketing Director
Psudo Sneakers
Hermosa Beach, CA
12.2022 - Current
- Oversee the day-to-day operations of the company, involving effective management and collaboration with external agencies specializing in creative services, user experience, influencer partnerships, META and Google advertising, Public Relations, and Email Marketing Strategy.
- Developed a streamlined process to enhance collaboration across the organization, improving organizational efficiency and daily task management. Successfully implemented software solutions, resulting in a cost-saving of over 40% by optimizing existing processes.
- Offer social media support, identify and capitalize on content creation opportunities, and assume the role of a creative director in planning and executing photoshoots with a team of creatives.
- Take charge of website optimization, including the creation of pages, product uploads, and implementing changes. Collaborate with third-party logistics providers (3PL) to manage inventory effectively.
- Proactively engage with vendors, collaborate with designers, coordinate participation in trade shows (including registration and booth setup), and generate marketing materials to support trade show efforts.
- Prioritized team assignments and resources based on organizational goals.
- Formulated long-range marketing and communications strategies based on organizational goals.
- Negotiated contracts with external service providers such as graphic designers and printers.
- Established long-term communications, advertising and media relations goals.
- Identified key influencers in target markets and developed relationships with them.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Completed frequent market research projects to identify and take advantage of unmet needs and emerging trends.
- Maintained a database of contact information for customers, vendors, suppliers .
- Worked with graphic design, photography and production team members to revitalize online and print collateral.
- Reviewed reports and records for accuracy, completeness, conformance with established procedures, and other factors related to the job function.
- Organized daily work schedules for staff, assigning duties and responsibilities accordingly.
- Worked closely with department heads to ensure alignment between strategy and operations.
- Monitored financial performance of strategic plans and made adjustments as needed.
- Developed and implemented strategic plans for business growth.
- Provided leadership in the development of long-term objectives and short-term goals.
- Managed multiple, concurrent e-commerce projects in fast-paced environment.
- Met revenue and growth targets with effective e-commerce sales strategies.
- Developed and implemented marketing strategies to drive sales growth.
- Organized trade shows and conferences to promote products or services.
- Negotiated contracts with suppliers of goods and services.
- Coordinated preparation and shipping of sales kits, welcome packages and gifts for customer outreach.
Professional Beach Soccer Player
US Soccer Federation
01.2022 - Current
- Adapted style of play according to match conditions for optimal performance.
- Played multiple positions such as center forward, right winger, left back.
- Attacked the goal with shots on target or crosses into the penalty area.
- Created offensive chances through one-on-one play or by beating opponents off the dribble.
- Made accurate long passes to set up scoring opportunities for teammates.
- Recognized situations when to pass or shoot based on opponent's movements.
- Defended against counterattacks by quickly recovering lost balls and intercepting passes.
Marketing Communications Manager
Innovative Partnerships Group
Santa Monica, CA
08.2022 - 12.2022
- Managed daily operations of company's outward-facing communication, including social media, website, thought leadership and public relations to help build company image in public eye
- Seek opportunities for thought leadership insertions and event appearances
- Conceptualized, pitched, and executed content; tracked social media and website statistics; aided in strategizing consistent growth over time
- Wrote content, created visuals and reported on monthly progress on all accounts
- Tracked partners' social media accounts, websites, and press releases to discover engagement opportunities.
Marketing Manager
Kraferd Media
Fullerton, CA
06.2020 - 08.2022
- Oversee the design, development, and execution of strategic enterprise-wide marketing plans that align client-facing communications with corporate objectives
- Conduct data-driven evaluations to gain accurate consumer insights on the impact of marketing initiatives
- Evaluate stakeholder feedback as well as KPI results and adapt marketing plans to explore new content niches and improve audience segmentation
- Collaborate alongside senior leaders and executive stakeholders to assess, prioritize, and strategize the best marketing plans for achieving specific project goals
- Facilitate planning sessions with the marketing team to coordinate the aim of proposed projects
- Set project scopes for the marketing team, delegate assignments to team members, and monitor the full lifecycle of marketing initiatives to ensure that deliverables are completed on time
- Preside over discussions about branding that take into account current business landscapes and use data analytics to gain insights that drive marketing campaigns towards optimal audience reach and impact
- Manage the tone, messaging, and content that defines the company's online presence through the website, podcasts, and social media platforms such as Instagram, Facebook, and LinkedIn
- Continually find ways to integrate new applications that maximize global engagement
- Supervise the performance of the marketing team, identify potential shortcomings, and offer training and other professional development tools so every team member is able to reach their maximum potential
- Manage a group of ghostwriters to make sure that blog articles are submitted on time and meet internal writing standards
Content/ Copy/ UX Writer
Kraferd Media
Fullerton, CA
06.2020 - 08.2022
- Drafted engaging and compelling content addressing a wide range of client
- Authored articles, social media posts, web copy, videos scripts, infographics, and promotional ads designed to explain products clearly, engage target demographics, and attract prospective consumers
- Engaged directly with clients to understand their specific content needs and delivered verbiage tailored to their specific brand voice and tone
- Prioritized writing assignments so that all pieces were completed on time and within budget
- Collaborated with UX team, product managers, marketing members, and visual designers to align content with design plans for exceptionally strong visual impact
- Edited pre-existing content while simultaneously writing new content for clients that adhered to internal style and formatting rules for seamless integration
- Created a calendar that defined the steady output of new content
- Interpreted user data measurement gathered from Google Analytics and Google Business Insights to find trends and translate metrics into action plans for improving social media impact.
Writing Associate
California State University, Dominguez Hills
Carson, CA
07.2019 - 10.2020
- Supported the university's underserved diverse student population through first-year English lessons
- Developed and led a peer-led program that invited students of different culture backgrounds a shared learning space
- Aided the launch of out-of-class study sessions and offered one-on-one, interdisciplinary tutoring for undergraduate, graduate, and PhD candidate students for the CSUDH Writing Center that facilitated gains in student success.
Supplemental Instruction
LA Southwest College
Los Angeles, CA
02.2020 - 06.2020
- Worked directly with students in group study sessions to engage in peer learning activities that covered course material and syllabi items
- Modeled study skills that helped students improve their comprehension of key concepts by fostering techniques for better notetaking and dissection of course materials
- Promoted critical thinking so that students were able to process information in new ways to bring about positive progress in learning behaviors
- Encouraged discussion of key topics and the exchange of ideas between students of different backgrounds.
Education
Master of Arts in Teaching English as a Second Language (Focus: Applied Linguistics) -
California State University, Dominguez Hills
01.2021
Bachelor of Arts in Sociology (Minor: Spanish Grammar & Writing) -
California State University, Dominguez Hills
01.2018
Skills
- Content Writing & Development
- Digital Marketing Strategies
- Global Branding
- Team Leadership
- Project Oversight
- Business Forecasts
- Social Media Channels
- Consumer Analysis
- Strategic Partnerships
- Technology Integration
- Brand Awareness
- Proofreading
- Editing
- Management Collaboration
- Corporate Visibility
- SEO & Keyword Recognition
- Shopify Pro
- Shiphero
- Asana
- Klaviyo
- Microsoft Word/PowerPoint/Excel
- Mac
- Mindbody
- JIRA
- Canva
- MailChimp
- SEMrush
- Trello
- Adobe Acrobat/Lightroom/Photoshop/Premiere Pro
- Wordpress
- EZ Texting
- Go Daddy
- Mondaycom
- Microsoft Office
- Keynote
- Pages
- Campaign Development
- Key Decision Making
- Project Management
- Stakeholder Relations
- Operations Management
- Creative Direction
- Competitive Analysis
- Networking
- B2B Marketing
- Marketing Analytics
- Project Planning
- Media Relations
- Brand Positioning
- Database Management
- Strategic Planning
- Web Analytics
- Content Creation
- B2C Marketing
- Campaign Planning
- Digital Marketing
- Cost Management
- Business Development Support
Languages
Spanish
Native/ Bilingual
Volunteer
Editor/Writer · TheFieldTalk · Volunteer · Mar 2021 - Present
- Coverage of MLS, local soccer clubs, soccer players, and events.
- Get media passes to attend professional games and write, interact, and interview players.
References
References available upon request.
Timeline
Marketing Director
Psudo Sneakers
12.2022 - Current
Marketing Communications Manager
Innovative Partnerships Group
08.2022 - 12.2022
Professional Beach Soccer Player
US Soccer Federation
01.2022 - Current
Marketing Manager
Kraferd Media
06.2020 - 08.2022
Content/ Copy/ UX Writer
Kraferd Media
06.2020 - 08.2022
Supplemental Instruction
LA Southwest College
02.2020 - 06.2020
Writing Associate
California State University, Dominguez Hills
07.2019 - 10.2020
Master of Arts in Teaching English as a Second Language (Focus: Applied Linguistics) -
California State University, Dominguez Hills
Bachelor of Arts in Sociology (Minor: Spanish Grammar & Writing) -
California State University, Dominguez Hills
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