Kelly Garzon
Brooklyn
Summary
Influencer and marketing relations expert with over six years of experience in developing and executing multiplatform social media strategies. Proven track record of enhancing social media presence and engagement for various brands. Successfully led brand activations that resulted in increased visibility and audience interaction. Bilingual in Spanish and English, facilitating communication in diverse markets.
Overview
6
6
years of professional experience
Work History
Manager
Calvin Klein
New York
10.2023 - Current
- Own end-to-end execution of influencer and cultural marketing programs across fashion, music, sports, and lifestyle, supporting key seasonal initiatives with measurable impact on brand relevance and sell-through.
- Lead influencer content strategy and creative briefing across TikTok, Instagram, and emerging platforms, ensuring authentic, culturally resonant storytelling aligned with brand and business objectives.
- Pioneer and scale a culture-driven influencer program focused on identifying viral moments and emerging trends, activating rising talent in real time to strengthen cultural relevance, engagement, and brand credibility across multiple verticals.
- Orchestrate high-impact influencer partnerships with mega talent (500K+ followers), aligning brand priorities with influential voices and driving 20M+ impressions across key campaigns.
- Collaborate closely with internal stakeholders across Social, PR, Affiliate, Events, and Product Marketing to ensure that influencer and VIP content supports broader brand narratives, consideration goals, and conversion strategies.
- Play a key leadership role in Calvin Klein’s return to the runway, supporting execution across two New York Fashion Weeks, including influencer dressing suites, on-site logistics, talent coordination, and partner alignment to ensure seamless, high-visibility moments.
- Partner cross-functionally with Events and PR teams to plan and execute influencer-facing brand moments and experiential activations, translating real-world experiences into high-performing social content.
- Identify, onboard, and manage influencer and VIP relationships aligned with brand values, supporting contract negotiations and overseeing day-to-day communication with talent and representatives.
- Oversee influencer content compliance with global brand standards and guidelines, ensuring consistent messaging and visual representation across international markets.
- Lead influencer-driven product campaigns from concept through reporting, including a workwear initiative that generated high engagement and achieved a full product sell-out, demonstrating direct impact on consideration and conversion.
- Manage and mentor a junior team member, providing ongoing guidance, performance feedback, and development support to drive team efficiency and growth.
- Act as a day-to-day execution lead for high-visibility launches and cultural moments, proactively identifying risks, optimizing workflows, and driving timelines.
Senior Account Executive
160over90
New York
12.2021 - 11.2023
- Strategized influencer approaches for clients like T-Mobile, Reebok, and Coca-Cola to meet launch objectives.
- Identified and negotiated contracts with influencers, managing communications to ensure content delivery.
- Led four Hollister influencer trips, achieving over 9 million views on TikTok and Instagram.
- Managed ten year-long influencer partnerships for Hollister, ensuring consistent delivery of requirements.
- Executed Reebok + Buku Music festival after-party with 1.1M impressions and 1,000 attendees.
- Generated 10,000 product clicks across over 10 Reebok influencer campaigns.
- Achieved promotion within six months by surpassing goals and enhancing company culture.
Freelancer
Self-Employed
New York
10.2019 - 11.2021
- Created influencer strategies for Reebok, leveraging social media data to boost website visits by 2%.
- Spearheaded Reebok’s inaugural large-scale student-athlete partnership program post-NCAA NIL rule changes, generating 953,000 impressions.
- Developed social media strategy that increased followers by over 3,000 and achieved more than 50 times average Instagram likes.
- Analyzed metrics and compiled monthly reports for clients.
Education
Bachelor of Arts - Political Science
Queens College
Flushing, NYSkills
- Influencer & Celebrity Marketing
- Cultural Marketing & Program Activation
- Marketing Strategy & Campaign Development
- Brand Storytelling & Content Strategy
- Campaign Measurement & Performance Analysis
- Data-driven insights and reporting
- Creator Performance Optimization
- Creator & Talent Relations
- Cross-Functional Stakeholder Collaboration
- Brand & Strategic Partnerships
- TikTok
- Social-First Content Strategy
- CreatorIQ
- Lefty
- Tagger
Languages
Spanish
Full Professional
Timeline
Manager
Calvin Klein
10.2023 - Current
Senior Account Executive
160over90
12.2021 - 11.2023
Freelancer
Self-Employed
10.2019 - 11.2021
Bachelor of Arts - Political Science
Queens College