Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Kelly Gould

Salem ,VA

Summary

Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns,. Versatile professional well-versed in all aspects of online marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.

Overview

19
19
years of professional experience

Work History

Digital Marketing Executive

Lee Enterprises
01.2019 - Current
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
  • Utilized Vision to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created email blast campaigns to target key customers.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Improved website visibility through development and implementation of SEO strategies.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Sales Engineer

Medical Products Resource
02.2017 - 12.2018
  • Provided sales forecasts for product sales opportunities within assigned accounts.
  • Analyzed market trends, competitor performance and product strengths.
  • Attended trade shows and seminars to promote products and network with industry contacts.
  • Captured opportunities for additional sales during project implementation and rollout with existing accounts.
  • Recommended changes, improvements, or enhancements in products to product development team based on customer feedback.
  • Gained customer acceptance by demonstrating cost reductions and operations improvements.
  • Surgical Instrument Expert - Sold
  • Created and ran one of the largest FSS Government Contracts for Surgical Instrumentation

Sales Engineer

Surgical Tools, Inc
03.2005 - 11.2017
  • Worked with supplier to prepare cost and pricing data.
  • Led evaluation and qualification of new suppliers within supply segments.
  • Prepared formal invitations for multi-year procurement bids and requests for quotations.
  • Built relationships with vendors to negotiate ideal terms for purchases.
  • Developed and strengthened supplier relationships.
  • Maintained current understanding of pricing structures, market conditions and trends in industry.
  • Maintained effective and lasting vendor relationships through dynamic communication, collaboration, and intelligent questioning skills.
  • Made valuable contributions to planning of promotions, pricing and inventory levels, enhancing inventory flow, revenue, and profits.
  • Implemented policies and procedures for optimal purchasing methods and cost control.
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
  • Contacted customers and prospects to generate new business to achieve company growth goals.
  • Used consultative sales approach to understand and meet customer needs.
  • Clarified customer requests, forwarded product information and answered questions to support sales operations.
  • Proactively managed client correspondence and recorded tracking and communications.
  • Branded products through effective salesmanship and maintained long-term relationships with clients.

Education

Bachelor of Criminal Justice -

Radford University
Radford, VA
05.2000

Skills

  • Marketing Program Management
  • Team Recruiting and Hiring
  • Campaign Performance Tracking
  • Contract Negotiation
  • Relationship Building
  • Sales Forecasting
  • Budget Forecasting
  • Pricing Strategies
  • Budgeting and Allocation 
  • Social Media Marketing
  • Marketing Plan Development
  • Marketing Strategy Development
  • Campaign Planning
  • SEO Strategy and Execution
  • Brand Development
  • Lead Generation Campaigns
  • Brand-Building Strategies
  • Search Engine Optimization
  • Proposal Development
  • Promotional Events
  • Customer Retention Strategies

Additional Information

Ambassador for Salem/Roanoke County Chamber of Commerce - Created Monthly Business After Hours Event

Active Volunteer in my community for numerous non-profit organizations such as United Way, Rescue Mission of Roanoke, HopeTree Family Services, First Fridays, Iron Man, Ronald McDonald House.

Timeline

Digital Marketing Executive

Lee Enterprises
01.2019 - Current

Sales Engineer

Medical Products Resource
02.2017 - 12.2018

Sales Engineer

Surgical Tools, Inc
03.2005 - 11.2017

Bachelor of Criminal Justice -

Radford University

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Kelly Gould