Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst

Kelly Haywood

Virginia Beach,VA

Summary

Accomplished Optical Shop Manager at Virginia Ophthalmology Associates, adept in customer relations and inventory management. Spearheaded the launch of an in-house optical department, enhancing patient satisfaction and profitability. Excelled in staff development and strategic merchandise planning, achieving significant revenue growth. Skilled in both employee management and operational efficiency, fostering a collaborative team environment that benefits the practice and best care for our patients.

Overview

35
35
years of professional experience

Work History

Optical Shop Manager Licensed Optician

Virginia Ophthalmology Associates
06.1998 - Current
  • Opened and implemented all phases of an optical department within an Ophthalmology practice.
  • Developed pricing for all products needed including Lenses, coatings, frames, accessories, and lab equipment.
  • Researched and purchased lab equipment to operate lens edging to have better quality control, delivery products quickly as well as increasing profitability.
  • Purchaser of all Frames and maintained an Inventory selection from pediatric to geriatric eyewear needs as well as featuring special needs fitting all in a wide variety of price ranges to accommodate all of our patients.
  • Maintained a clean, safe, and inviting store environment for both patients and employees by enforcing proper safety protocols and cleanliness standards..
  • Recruited trained, and mentored a high-performing staff, fostering a positive work environment that encouraged teamwork and collaboration.
  • Evaluated employee performance through yearly reviews, setting clear expectations, and offering constructive feedback for continuous development.
  • Focused on building connections and nurture relationships between the optical staff and our patients so we may offer a welcoming and place to help generations of families with their eye care needs.
  • Assisted in recruiting, hiring and training of optical staff.
  • Negotiated price and service with vendors to decrease expenses and increase profit.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Implemented business strategies, increasing revenue, and effectively increasing future patients with and without eyewear prescriptions.
  • Coordinated with insurance providers to verify coverage and complete accurate claim submissions for patients.
  • Performed lensometry measurements accurately to ensure correct prescription lenses were dispensed to patients.
  • Built rapport with clients through attentive listening skills and genuine interest in their vision needs.
  • Ensured compliance with state regulations by maintaining up-to-date licensure as a Licensed Optician.
  • Enhanced customer satisfaction by providing personalized optical care and recommending suitable products.
  • Resolved customer complaints professionally and effectively to maintain positive client relationships.
  • Participated in and encouraged my staff with continuing education opportunities to stay current on industry trends, advancements in technology, and emerging best practices.
  • Assisted clients in selecting appropriate frames based on face shape, skin tone, and personal style preferences.
  • Increased sales through expert knowledge of lens types, materials, and coatings for various customer needs.
  • Kept records of sales and spending monthly reports to make adjustments where needed.
  • Maintained accurate financial records by diligently processing payments, issuing receipts, and balancing daily transactions.
  • Filed claims with vision and medical insurance companies to garner payment for optical services.
  • Added any updates to Compulink as needed.
  • Inquired on any outstanding insurance claims so we received correct reimbursement in a timely manner.
  • Set up attractive displays, shared current promotions, and offered excellent customer service to increase satisfaction.
  • Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
  • Contacted patients when eyeglasses or contact lenses arrived in store and assisted with final fitting.
  • Verified and updated patient records promptly to guarantee accurate prescription information.

Licensed Optician Assistant Manger

Sears Optical
05.1993 - 06.1998


  • Assisted the retail shop manager in all aspects of optical shop policies, handling of patient customer service needs, and managing the optical department when the manager was out of the office.
  • Conducted regular inspections of display cases to keep them clean and organized at all times for optimal presentation of merchandise.
  • Managed inventory levels to ensure adequate stock of lenses, frames, contact lenses, and accessories.
  • Educated patients on proper eyewear usage and maintenance, ensuring long-lasting functionality of glasses.
  • Exceeded sales targets consistently by utilizing excellent communication skills and product knowledge expertise when assisting customers.
  • Maximized visual acuity by skillfully adjusting eyeglasses for optimal fit and comfort.
  • Contributed to a positive work environment by collaborating effectively with team members and demonstrating strong problem-solving abilities.
  • Performed lensometry measurements accurately to ensure correct prescription lenses were dispensed to patients.
  • Ensured compliance with state regulations by maintaining up-to-date licensure as a Licensed Optician.
  • Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
  • Verified and updated patient records promptly to guarantee accurate prescription information.
  • Adjusted and repaired new and previously purchased frames to satisfy customer demands.
  • Notified patients when their eyewear arrived.
  • Educated clients about how to adapt to, wear, and care for eyeglasses.
  • Worked with the Optometrist to ensure a smooth experience from beginning of exam until eyewear was selected and purchased.
  • Ran reconsiliation reports weekly.
  • Performed the opening, closing and sometimes all operations of running the optical shop alone at my home store as well as other locations.

Optical Dispenser

Pearle Vision Center
06.1989 - 05.1993

• Worked and learned all aspects of Prescription Eye wear.

• Assisted patients with selection and proper fitting of eye wear.

• Adjusted frames to fit properly.

• Worked in on site lab to surface and edge lenses to selected frames by prescription requirements.

• Balanced out money and made deposits for the store at the bank.

• Filed insurance as needed.

• Filed and maintained medical records.

• Handled Customer Service issues as needed.

Education

Real Estate

School of Real Estate
Virginia Beach, VA
07.2014

Licensed Optician -

Norfolk Vocational Technical Center
Norfolk, VA
06.1993

Skills

  • Customer Service
  • Employee Management
  • Health and safety
  • Invoicing
  • Task Delegation
  • Merchandise planning
  • Store operations
  • Sales Promotions
  • Policy Enforcement
  • Sales Analysis
  • Store Layout
  • Staff recruitment
  • Budget Adherence
  • Brand representation
  • Team Leadership
  • Decision-Making
  • Inventory Management
  • Effective leader
  • Operations Management
  • Training Management
  • Relationship Building
  • Staff hiring
  • Quality Assurance
  • Customer Relations
  • Goal Setting
  • Sales Tracking
  • Cost Control
  • Inventory Control
  • Performance Evaluations
  • Price Structuring
  • Customer Service Management
  • Staff training/development
  • Performance Improvements
  • Employee reviews
  • Employee Development
  • Purchasing and planning

Timeline

Optical Shop Manager Licensed Optician

Virginia Ophthalmology Associates
06.1998 - Current

Licensed Optician Assistant Manger

Sears Optical
05.1993 - 06.1998

Optical Dispenser

Pearle Vision Center
06.1989 - 05.1993

Real Estate

School of Real Estate

Licensed Optician -

Norfolk Vocational Technical Center
Kelly Haywood