Summary
Overview
Work History
Skills
Websites
Accomplishments
Timeline
Generic

KELLY HOLMSTROM

Seattle,WA

Summary

Social Media Marketing expert with five years of experience in a leading agency, driving growth for brands through strategic campaigns and engaging content. Proven ability to enhance brand loyalty and increase bookings by leveraging data-driven insights in social media management, paid advertising, content creation, and performance analytics. With hands-on experience in the hospitality industry, I bring a well-rounded approach to digital marketing that blends creativity with strategic execution.

Overview

5
5
years of professional experience

Work History

Senior Account Manager

Missing Piece Marketing & Communications
Seattle, WA
01.2025 - Current
  • Manage and mentor a junior team member, delegating tasks effectively, providing guidance, and fostering professional growth.
  • Create, manage, and optimize campaigns across multiple social media platforms, including Facebook, Instagram, Pinterest, and TikTok.
  • Analyze campaign performance, generate reports, and provide strategic recommendations to enhance engagement and reach.
  • Identify, vet, and collaborate with influencers that align with client brands and campaign goals. Negotiate partnerships, oversee deliverables, and track influencer performance.
  • Develop and maintain strong relationships with clients, understanding their goals, and translating them into data-driven social media strategies.
  • Manage daily social media operations, including in-feed and story creation, scheduling, posting, and community interaction.

Account Manager

Missing Piece Marketing & Communications
Seattle, WA
05.2024 - 01.2025
  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
  • Serve as the primary client contact, providing and presenting monthly reports with data-driven insights on engagement, reach, and conversions.
  • Collaborated with influencers and brand partners to expand reach and enhance content diversity.

Junior Account Manager

Missing Piece Marketing & Communications
Seattle, WA
04.2023 - 05.2024
  • Managed campaigns to grow followership on all social media accounts.
  • Managed daily social media content calendar, ensuring timely and relevant posts.
  • Identified influencers within the target market to collaborate with on campaigns.

Social Media Coordinator

Missing Piece Marketing & Communications
Seattle, Washington
01.2020 - 04.2023
  • Increased client engagement through social media.
  • Strategically planned, implemented and monitored client's social media content and campaigns.
  • Created social media content with consistent content and tone.

Skills

  • Content calendar management via Planoly
  • Analytics and reporting
  • Content strategy
  • Engagement monitoring
  • Influencer marketing
  • Brand development and awareness
  • Promotional campaigns
  • Multi-channel marketing experience in platforms specific to Facebook, Instagram, LinkedIn, Pinterest, and TikTok
  • Canva design and creation
  • Proficient in Mondaycom organization

Accomplishments

  • Current management of Suncadia Resort's social media from 2020-present, and Jekyll Island Club Resort and Argonaut Hotel from 2024-present.
  • Won Best of Category and Bronze in the 2024 HSMAI Adrian Awards for Digital – Social Media/Social Networking, honoring the innovative campaign launch of Suncadia Resort's newest flagship restaurant, The Source.
  • Increased Suncadia Resort's Instagram engagement by an average of 45% year-over-year, with a record 62% growth in 2024-2025.
  • Drove an average of 54% annual follower growth, adding 23,620 new followers over four years for Suncadia Resort.

Timeline

Senior Account Manager

Missing Piece Marketing & Communications
01.2025 - Current

Account Manager

Missing Piece Marketing & Communications
05.2024 - 01.2025

Junior Account Manager

Missing Piece Marketing & Communications
04.2023 - 05.2024

Social Media Coordinator

Missing Piece Marketing & Communications
01.2020 - 04.2023

Similar Profiles

CREATE PROFILE
KELLY HOLMSTROM