KELLY IRIONDO
New York City,NY
Summary
Dynamic marketing professional with a proven track record at Sony Music Publishing, where I boosted sales by 67% through strategic project management. Skilled in content creation and brand strategy, I excel in driving engagement across social media platforms while fostering strong relationships with artists and stakeholders. Bilingual in Spanish and English.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Music Strategy Marketing
Sony Music Publishing
New York City
05.2024 - Current
- Coordinated a marketing strategy for 20+ Sony Music Publishing producers on BeatStars, increasing sales by 67% in two months through streamlined project management and content operations.
- Run Mailchimp email campaigns to promote new uploads and drive producer engagement across the BeatStars platform.
- Designed promotional assets for email and social campaigns using Canva and Adobe Creative Suite, supporting producer visibility and engagement.
- Manage campaign deliverables, organize creative assets, and support launch timelines for marketing rollouts.
Digital Strategy Marketing Intern
NOX Media
New York City
01.2024 - 08.2024
- Tracked team availability and helped the co-founder coordinate meetings and manage timelines across global marketing campaigns.
- Assisted as community manager for Universal Music Latin accounts.
- Wrote and edited copy for short-form video rollouts on TikTok and Instagram.
- Maintained accurate client records in CRM and used Asana and Google Sheets to track deliverables, organize campaigns, and support project workflows.
Marketing Internship
Beyond the Pit
Los Angeles, CA
09.2023 - 12.2023
- Created engaging visuals, graphics, social media posts, and videos to promote upcoming releases.
- Conducted influencer and blog outreach to boost visibility for artist campaigns and live events.
- Coordinated social content calendars and helped structure rollout timelines across platforms.
A&R Internship
Artist Publishing Group
Los Angeles, CA
10.2022 - 08.2023
- Researched and discovered new and upcoming artists through live showcases and social media, on behalf of the pop division at APG.
- Compiled artist information and sent formalized pitches to A&R team.
- Initiated and maintained communication with unsigned artists, supporting early development conversations and creative direction.
Education
Bachelor of Arts - Double Major - Music Business and Songwriting
Berklee College of Music
Boston, MASkills
- Project management and brand strategy
- Content creation and social media management
- Administrative scheduling and CRM
- Social media platforms: Instagram, Twitter, YouTube, TikTok, Meta, LinkedIn, BeatStars
- Design software: Canva, Final Cut Pro, CapCut, Adobe Creative Suite
- Productivity tools: Asana, Box, Apollo AI, Dropbox, Notion, JIRA
- Office applications: Word, Excel, Slack, Google Workspace
Languages
Spanish
Native/ Bilingual
Catalan
Professional
Certification
Music Business Divisional Achievement Award - Berklee College of Music
Timeline
Music Strategy Marketing
Sony Music Publishing
05.2024 - Current
Digital Strategy Marketing Intern
NOX Media
01.2024 - 08.2024
Marketing Internship
Beyond the Pit
09.2023 - 12.2023
A&R Internship
Artist Publishing Group
10.2022 - 08.2023
Bachelor of Arts - Double Major - Music Business and Songwriting
Berklee College of Music
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