Experienced sales executive with a strong track record in revenue generation and salesforce development in B2B and B2C industries. Skilled in building partnerships with key decision-makers, improving processes, and driving customer service improvements. Proven ability to manage teams, increase efficiency, and spur professional growth. Uses sales analytics to improve performance and retention. Experienced presenter, project manager, and team leader. Utilizes value-based selling approach, market intelligence, and negotiation skills to drive business growth. Committed to meeting sales goals and adding value to the organization
Work History
Owner/Founder
The Sweet Shop NYC, LLC
01.2012 - 01.2023
Below is a list of responsibilities, achievements, and skills honed while owning and running a thriving confectionary business in New York City, NY against the challenges posed by the Covid-19 pandemic
Responsibilities:
Managed day to day operations, including sourcing, production, and distribution of a diverse range of high-quality confections
Devised and executed strategic business plans to meet changing market conditions, such as Covid-related restrictions and customer preferences
Oversaw all financial operations, including budgeting, forecasting, and financial planning
Coordinated with various vendors and suppliers for achieving operational efficiency and cost-effectiveness
Major Achievements:
Successfully transitioned the business into a take-out and delivery format, maintaining profitability through stringent Covid-19 restrictions
Implemented rigorous health and safety standards in response to Covid-19, ensuring employee safety and customer trust
Launched an online ordering platform and delivery service in response to increased demand during Covid-19's lockdowns and social distancing measures
Increased revenue by 11% despite the challenges faced due to the pandemic.
Consultant and Interim Vice President of Sales
Premier Merchant Processing, LLC
01.2011 - 01.2012
- Re-structure credit card processing company - Re-brand the company's overall look - Create new company-wide marketing materials for all products and services - Launch a new medical-specific business unit and healthcare-specific products - Optimize social media channels - Create advertising campaigns - Develop advocacy and customer loyalty programs Accomplishments: - Recruited and trained Premier's first account executives and developed sales plans - Succession planning for a sales leader for future supervision, growth, and scale - Provided direct feedback and sales barrier data based on all initial sales calls - Created sustainable sales training and plans for the company's sales team - Consulted in the implementation of compensation plans, product and equipment pricing, marketing, and execution plans - Delivered outstanding service to clients to maintain and extend relationships for future business opportunities
Vice President of Sales and Marketing
Cynergy Data, LLC
02.2008 - 12.2010
Managed national inside/outside sales teams and agents for Cynergy Data, driving 116% of new sales revenue plan in H1 2009. Developed a bundled product offering combining credit card, ACH, Check 21 payments, payroll, terminal, gateway integration, and capital funding. Accomplishments include P&L responsibility, team development, sales training, compensation planning, and marketing implementation
Vice President Of Sales
First Data Corporation
01.2005 - 09.2007
- Challenged and revamped company-wide performance management plans, prospecting expectations, and sales skills training
- Increased account executive productivity by 12% and profitability by 15%
- Led the development of the new Citibank compensation and job performance program, upgrading the sales team and increasing revenue responsibility and consultative sales skills
- Managed a revenue plan of $4.2 MM, responsible for managing 41 direct reports, including 3 sales managers
- Refocused selling efforts for TeleCheck Electronic Check Acceptance (ECA) product for lost revenue opportunities
- Bridged efforts for other specialized ACH products sold through direct TeleCheck sales force
- Succession planning for growth and promotion of all positions under supervision
- Supervision of the sales administration department for the channel
- Executed and managed change for updated compensation plans, pricing, and marketing plans
Director Of National Sales Training
First Data Corporation / TeleCheck
01.2000 - 12.2005
• Led automation of sales training materials to save 30% of printing costs and provide easy access to all sales employees through company intranet.
• Consolidated sales training, support, recognition, and senior management messages into one platform.
• Managed $6MM expense plan and revenue and EBIT plan models for all training functions.
• Provided product training to sales and management personnel on ACH, check verification, lock box check conversions, and other vertical-specific products.
• Supervised sales administration department and performance management of account executives.
• Succession planning for growth and scale.
• Contributed to Six Sigma Committee and Sales Training content.
Education
High School Diploma -
Riverside City College
Riverside, CA
Skills
Consultative Selling
Passion for exceeding goals and the status quo
Selling technology based products
Executing product launches and implementation
Creating and planning start-up businesses
B2B consultative sales and product training
Referral-based selling programs/lead generation
CRM monitoring management
Integration of service and sales teams
Change management
Profit and Loss responsibility
Succession planning and development
Business development
HR and performance management
Skills:
Strong leadership skills, leading the team through the unprecedented challenges of Covid-19
Effective communication and collaboration, coordinating with various stakeholders including employees, suppliers, and customers
In-depth understanding of customer engagement and experience
Developing and implementing strategic business plans
Excellent problem-solving abilities, demonstrated during swift adaptations to Covid-related changes
Ability to quickly adapt to new technologies to improve ordering and delivery processes
Proficiency in financial management and cost control
Commitment to maintaining quality and safety standards during stressful periods
Timeline
Owner/Founder
The Sweet Shop NYC, LLC
01.2012 - 01.2023
Consultant and Interim Vice President of Sales
Premier Merchant Processing, LLC
01.2011 - 01.2012
Vice President of Sales and Marketing
Cynergy Data, LLC
02.2008 - 12.2010
Vice President Of Sales
First Data Corporation
01.2005 - 09.2007
Director Of National Sales Training
First Data Corporation / TeleCheck
01.2000 - 12.2005
High School Diploma -
Riverside City College
Certification
Dunn & Bradstreet Sales Enrichment Series,
New York, New York
Sales Management Leadership is the 21st Century, Houston, Texas
Getting Inside Your Customer’s Head – Orlando, FL
Getting Inside Your Customers Head – Facilitator training certification, New York, NY
Leadership Development – One to One, Sacramento, California
Artist and creator
A highly skilled artist and content creator with a solid background in graphic design, illustration, and animation and the ability to create diverse multimedia content. Has excellent storytelling skills and can capture an audience's attention. Committed to delivering high-quality work and is effective in a collaborative environment that values creativity and innovation, with expertise in producing engaging and visually appealing content that drives brand awareness and engagement.
Barista/Restaurant Waiter at Meeker Sweet Shop And Red Rooster Sandwich ShopBarista/Restaurant Waiter at Meeker Sweet Shop And Red Rooster Sandwich Shop