Kelly Johnson

Brand Development & Trademark Management

• Successfully trademarked two brands, ensuring legal protection and market differentiation.
• Developed unique brand identities, messaging, and positioning to establish a competitive presence.

E-Commerce Business Operations

• Launched and managed an eCommerce business utilizing two sales channels, optimizing reach and revenue streams.
• Oversaw all aspects of inventory management, ensuring efficient stock levels, order fulfillment, and supply chain coordination.
• Managed the company’s P&L (Profit & Loss) to ensure financial health, cost control, and profitability.

Marketing & Growth Strategies

• Designed and executed comprehensive marketing strategies, including digital advertising, SEO, email campaigns, and social media engagement.
• Analyzed market trends and customer insights to optimize pricing, promotions, and product positioning.
• Built brand awareness and customer loyalty through targeted outreach, influencer partnerships, and community engagement.

Entrepreneurial Leadership & Scalability

• Handled end-to-end business operations, from product sourcing and website management to marketing and logistics.
• Focused on scaling the business by identifying new revenue opportunities and expansion strategies.

• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
• Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
• Lead the successful integration of two sales teams following a major acquisition of a like-sized company.
• Align sales processes, technologies, and best practices to unify operations and drive efficiency.
• Foster collaboration and synergy between legacy and newly acquired teams to maintain momentum and cultural cohesion.

Territory Growth & Business Development

• Successfully grew a territory from zero sales to a multi-million-dollar portfolio, demonstrating strong market development skills.
• Diversified the customer base by expanding into new segments, including surgery centers and large medical groups.
• Developed and executed strategic sales plans to penetrate new accounts and maximize revenue potential.

Customer Relationship Management & Service Innovation

• Built and maintained strong relationships with key decision-makers, ensuring long-term partnerships and customer loyalty.
• Identified evolving customer needs and implemented innovative service solutions to accommodate the increasing complexity of larger medical groups and surgery centers.
• Acted as a trusted advisor, providing consultative sales support and supply chain efficiencies tailored to each client.

Leadership & Sales Development Program

• Selected to participate in McKesson’s elite 1-year Sales Leadership Development Program, balancing leadership growth with territory management.
• Applied leadership training insights to enhance sales strategies, mentor peers, and drive team collaboration.
• Maintained consistent revenue growth while developing leadership skills, demonstrating strong multitasking and time management abilities.

Results & Impact

• Established a high-growth territory, achieving and exceeding sales targets year over year.
• Helped expand McKesson’s Chicago presence in the surgical and large-group practice market, driving both revenue and customer satisfaction.
• Became a resource for sales strategy, customer engagement, and operational efficiency within the organization.