Kelly Kalfsbeek
Antioch,CA
Summary
Skilled Media Relations Coordinator with background in creating and implementing successful media strategies. Experience includes managing relationships with journalists, producing press releases, and coordinating events to enhance brand image. Strengths lie in strategic thinking, crisis management, communication skills, and creativity. Have contributed significantly to improving public perception of previous employers through well-executed media campaigns.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Community & Media Relations Coordinator
Contra Costa County Public Works
Martinez, CA
12/7/19 - Current
- Organized press conferences and events to promote company initiatives.
- Compiled weekly reports on media outreach activities.
- Managed media inquiries, interviews, and appearances.
- Researched potential story ideas for pitching to reporters and editors.
- Maintained an up-to-date database of relevant contacts in the media industry.
- Monitored news coverage to track success of campaigns.
- Produced content for social channels such as blogs or videos.
- Coordinated photo shoots for products or services being promoted in the media.
- Responded promptly to all incoming requests from journalists or bloggers.
- Established a network of contacts within the industry who can be used as resources when needed.
- Developed and implemented media relations strategies to increase brand awareness.
- Created press releases, media alerts, and other materials for distribution to target audiences.
- Reviewed digital content before it was published online.
- Developed new methods for engaging audiences through creative storytelling techniques.
- Provided support for executive staff during interviews with the media.
- Cultivated relationships with key members of the media and industry influencers.
- Collaborated with internal teams on marketing projects involving press activities.
- Brainstormed innovative ways to reach out to potential customers using traditional and digital platforms.
- Resolved customer complaints or answered customers' questions.
- Trained employees on best practices and protocols while managing teams to maintain optimal productivity.
- Coordinated with other supervisors, combining group efforts to achieve goals.
- Participated in subordinates' tasks to facilitate productivity or help overcome difficulties.
Business Services Representative
Contra Costa County Employment and Human Services Department
Martinea, CA
03.2016 - 03.2017
- Collaborated with management team members on projects related to business development initiatives.
- Monitored industry trends to stay abreast of competitive offerings within the marketplace.
- Provided customer service to clients by answering inquiries and resolving complaints.
- Participated in trade shows or conferences to generate leads for potential clients.
- Performed administrative tasks such as filing documents, preparing invoices, and printing materials.
- Assisted clients with account information, including setting up new accounts and managing existing ones.
- Created marketing campaigns to promote products or services offered by the company.
- Coordinated with other departments to ensure successful completion of projects on time and within budget.
- Developed strategies to improve customer satisfaction ratings.
- Maintained records of client interactions and transactions.
- Researched market conditions to identify opportunities for business growth.
- Utilized problem-solving skills to resolve complex customer issues quickly and efficiently.
- Devised methods to effectively execute programs and achieve performance goals.
- Identified needs of customers promptly and efficiently.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Determined consumer needs to provide products and services appealing to larger market.
- Set specific goals for projects to measure progress and evaluate end results.
- Organized client meetings to provide project updates.
- Implemented strategies to take advantage of new opportunities.
- Maintained positive working relationship with fellow staff and management.
- Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
Education
Bachelor of Science - Business Administration
University of Nevada - Reno
Reno06-1987
Skills
- Press Release Writing
- Stakeholder Relations
- Community Relations
- Strategic communications
- Internal Communications
- Crisis Management
- Photography
- Storytelling
- Report Preparation
- Budget Management
- Database Administration
- Effective Communication
- Strategic Planning
- Self Motivation
- Support Services
- Multitasking and Organization
- Adaptability
- Handling Complaints
- Attention to Detail
- Administration and Operations
- Multitasking
- Time Management
- Task Prioritization
- Problem-Solving
- Teamwork and Collaboration
- Professional Demeanor
- Microsoft Office
- Project Coordination
- Interpersonal Skills
Certification
- Completed PIO series with CalOES
- Completed Media Relations and Crisis Communications with CalOES
- Created, produced, wrote and hosted "Inside Public Works" series on Contra Costa Television
Professional Affiliations
- Member of CAPIO
- Member of 3CMA
References
References available upon request.
Timeline
Business Services Representative
Contra Costa County Employment and Human Services Department
03.2016 - 03.2017
Community & Media Relations Coordinator
Contra Costa County Public Works
12/7/19 - Current
Bachelor of Science - Business Administration
University of Nevada - Reno
- Completed PIO series with CalOES
- Completed Media Relations and Crisis Communications with CalOES
- Created, produced, wrote and hosted "Inside Public Works" series on Contra Costa Television
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