Kelly Kuhn
Philadelphia,Pennsylvania
Summary
Strategic product marketing manager skilled in data-driven planning, market analysis, and campaign execution. Effective communicator, problem-solver, and process-builder.
Overview
5
5
years of professional experience
Work History
Senior Marketing Manager
Visit.org
10.2021 - Current
- Develop product positioning, messaging, and sales enablement, resulting in an average of +178% net new revenue and +226% recurring revenue YoY
- Implement and manage marketing automation platforms including a fully-integrated, data-driven attribution model, improving campaign efficiency and reducing manual workload by 70%
- Streamline processes and workflows for sales and marketing team collaboration, resulting in a 43% increase in sales productivity.
Product Marketing Manager
SAM Labs
09.2020 - 10.2021
- Spearheaded go-to-market strategy for subscription offering, generating $323k in revenue within first seven months
- Conducted comprehensive market research and competitive analysis to develop clear value propositions
- Revamped company website, including messaging, positioning, and content, resulting in increases in users (+31%), page views (+205%), and time on site (+79%) YoY.
Customer Marketing Manager
SAM Labs
03.2020 - 09.2020
- Directed cross-functional teams in developing ideal customer profiles, mapping customer journeys, and aligning content strategies to enhance overall customer experiences
- Developed and managed targeted marketing campaign to nurture prospects resulting in 75x investment to attributed pipeline growth
- Managed relationships with over 50 different accounts, ensuring a successful product implementation and adoption.
Brand Manager
Market Resource Partners
01.2019 - 03.2020
- Led the complete turnaround of an underperforming lead-generation team, achieving 110% to first-quarter goal
- Managed and coached 28-person lead-generation team as part of multimillion-dollar marketing program for MRP's largest contract, Dell Technologies
- Developed scalable messaging to generate leads on while consistently ranking within the top 2% of Account Executives.
Education
Bachelor of Business Administration - Marketing -
Fox School of Business at Temple University
Skills
- Data Analytics
- Content Marketing
- Marketing Strategy
- Market Research Analysis
- Strategic Planning
- Cross-Functional Collaboration
Timeline
Senior Marketing Manager
Visit.org
10.2021 - Current
Product Marketing Manager
SAM Labs
09.2020 - 10.2021
Customer Marketing Manager
SAM Labs
03.2020 - 09.2020
Brand Manager
Market Resource Partners
01.2019 - 03.2020
Bachelor of Business Administration - Marketing -
Fox School of Business at Temple University
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