Kelly Lam
Newport Beach,CA
Summary
Dynamic leader with a proven track record in the commercial real estate and wellness industries, well versed in partnership development and branding. Excels in driving customer engagement through innovative marketing strategies, enhancing brand visibility, and fostering a culture of creativity and continuous learning. Skilled in brand development and operations management, achieving significant market penetration and team growth.
Overview
22
22
years of professional experience
Work History
Founder
The Whole Purpose
06.2013 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created organization's mission and vision statements for use by employees.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
- Managed financial, operational and human resources to optimize business performance.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Represented organization at industry conferences and events.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.
Marketing and Business Development Executive
Independent Marketing Consultant
06.2010 - 06.2013
- Collaborated with cross-functional teams to ensure consistent messaging across all customer touchpoints.
- Established strong relationships with key industry influencers, expanding the company''s network of potential partners and clients.
- Managed external agencies and vendors to ensure timely delivery of high-quality marketing materials at competitive prices.
- Launched successful loyalty and ambassador programs that resulted in increased retention rates among existing customers while attracting new clientele.
Director of Marketing and New Business
Architectural Design and Signs
06.2003 - 06.2010
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted brand awareness by implementing strategic partnerships.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Managed marketing budget for maximum ROI.
- Built strong relationships with industry professionals and influencers.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Directed trade show participation, maximizing exposure for company products and services.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
Education
200 RYT And 300 RYT - Yoga Teacher Training
Yoga Works
Costa Mesa, CA04.2014
Bachelor of Liberal Arts -
California State University, Fullerton
Fullerton, CA06.2003
Associates Degree - General Education
Santiago Community College
Orange06.2001
Skills
- Partnership development
- Creative direction and product marketing
- Communications and networking expertise
- Project planning and proposal development
- Sales expertise and business planning
- Project management
- Operations and staff management
- Business administration and scheduling
- Corporate branding
- Network growth development
Accomplishments
As an active philanthropist and serving as a current board member for several non-profits and organizations including, Crime Survivors, Golden Rule Charity, and University of La Verne’s President’s Advisory Council. Also, helped to develop and grow boards, such as, Human Options, yHOPE, and the Center for Living Peace. My passion to help the community is shown through hard work and desire to help others live happy and healthy lives. Receiving community recognition from Pipeline for Cure Honoree for philanthropic work in 2014, Honoree for Uncorked for Hope Philanthropist of the year in 2017, OCBJ Women in Business Nominee in 2024.
Timeline
Founder
The Whole Purpose
06.2013 - Current
Marketing and Business Development Executive
Independent Marketing Consultant
06.2010 - 06.2013
Director of Marketing and New Business
Architectural Design and Signs
06.2003 - 06.2010
200 RYT And 300 RYT - Yoga Teacher Training
Yoga Works
Bachelor of Liberal Arts -
California State University, Fullerton
Associates Degree - General Education
Santiago Community College
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