Kelly LaMarca - VETERAN
Avon
Summary
Skilled Business Development leader offering 10 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Business Development
Core Affinity
06.2022 - Current
- Signed six new clients in eight months resulting in an increase of revenue of $159k.
- Working as the Program Director for Semi's Corporate Savings Program, I was able to reduce members indirect spend totaling $2.1M in less than 12 months.
- Increased royalty revenue by 21% QoQ.
- Developed new proposals, presentation deck and new client playbook to draw in more clients and streamline work operations.
- Establish and maintain highly effective relationships with clients and industry partners to drive growth.
- Review operating budgets periodically to analyze trends affecting budget needs.
- Manage three staff members.
- Assisted with company website redesign.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
National Account Manager
National Tooling & Machining Association
12.2013 - 01.2022
- Created a 12-month 12-touch process for all new members, which increased 1st year membership retention by 6%.
- Increased membership by an average of 50 net new members per year.
- Managed a team of three membership support specialists.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Brought lapsed accounts back to active status and providing additional revenue.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Prepared operating budgets, reviewing periodically to analyze trends affecting budget needs.
- Drove marketing opportunities, including social media, electronic and print publications, as well as website management.
- Implemented brand marketing and sales campaigns.
- Exceeded YOY sponsorship and advertising revenues by $184K since 2020, resulting in 102% increase.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Managed, supported and grew business relationships with C-Suite leadership and developed strategies to increase sales and revenue.
Office Manager
Software Equity Group
08.2008 - 10.2013
- Oversaw all aspects of office management, including HR functions, file management, and office inventory.
- Oversaw accounts payable and accounts receivable duties and interactions with vendors.
- Implemented office procedures by setting objectives to guide a steady workflow.
- Acted as Executive Assistant to management team, handled busy phone system, and served as primary liaison between customers and upper-level management.
- Managed office calendars and made other arrangements for meetings, travel, and special events.
Operational Specialist
USN
05.1999 - 05.2021
- Secret Security Clearance, with current investigation
- Personally chosen by Commanding Officer to work as personal administrative assistant.
- Supervised junior personnel on daily operations of administrative tasks.
- Instrumental in maintaining personnel database of over 450 military personnel.
- Restructured and improved Excel spreadsheet for awards database Spearheaded efforts to revise and update Naval Instructions.
- Upheld code of conduct and maintained professionalism in stressful situations.
Education
Bachelor of Science - Business Administration And Management
Kent State University
Akron, OH05.2025
Associate of Science - Business Management
Miramar Community College
San Diego, CA05.2011
Skills
- Revenue Generation
- Contract Negotiation
- New Business Development
- Market Strategy and Communications
- Strategic Account Development
- Relationship Building
- CRM Tracking
- Strategic Partnership
- Pipeline Development
- Performance Goals
- Sales Intelligence
- Budget Forecasting
Certification
- Qualified Association Specialist (QAS) - May 2017
- Certified Nonprofit Executive (CNE), NANOE - May 2022
- Certified Association Executive (CAE), ASAE -Expected May 2024
Timeline
Director of Business Development
Core Affinity
06.2022 - Current
National Account Manager
National Tooling & Machining Association
12.2013 - 01.2022
Office Manager
Software Equity Group
08.2008 - 10.2013
Operational Specialist
USN
05.1999 - 05.2021
Bachelor of Science - Business Administration And Management
Kent State University
Associate of Science - Business Management
Miramar Community College
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