Kelly Lettieri
Forest Hill,MD
Summary
Strategic communications professional with nearly 15 years of experience offering proven marketing and advertising results for a variety of industries. Designed and executed campaigns to increase brand awareness and visibility within healthcare consulting, professional services, building products, and financial services organizations. Exceptional interpersonal and organizational skills to achieve strategic goals. Holds M.A in Communication.
Overview
19
19
years of professional experience
Work History
Marketing Communications Manager
Renaye James Healthcare Advisors
Columbia, MD
07.2024 - Current
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Generated media stories and digital messaging related to program initiatives.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Recommended policy changes to improve marketing tactics and strategies.
- Aligned marketing messages with organizational vision, mission and focus.
- Coordinated internal communications to relay current information to employees.
Marketing Communications Manager
HealthCare Dynamics International
Lanham, MD
11.2022 - 04.2024
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Assessed the effectiveness of communication initiatives through surveys and feedback sessions.
- Designed promotional materials, such as flyers, newsletters, digital advertising, and website content.
- Generated blog articles and social media messaging related to program initiatives.
- Promoted company through social media, digital marketing, and events.
Marketing Communications Consultant
Primohoagies Franchising
Bel Air, MD
06.2019 - 07.2023
- Coordinated with corporate marketing teams in the design of graphics for digital platforms.
- Managed social media accounts including content creation, scheduling posts and responding to comments.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Promoted franchise through social media, text messaging, digital marketing, and events.
Public Relations Manager
Renaye James Healthcare Advisors
Columbia, MD
03.2022 - 10.2022
- Created content for press releases, articles, newsletters and other marketing materials.
- Developed and implemented public relations strategies to promote company's image and services.
- Organized interviews, photo shoots, and other PR activities.
Senior Associate, Assurance Communications
PricewaterhouseCoopers
Florham Park, NJ
06.2014 - 10.2015
- Led webcast planning and execution.
- Promoted webcasts through website content, e-mail marketing, social media outlets, and newsletter.
- Managed team resources, including assigning tasks, monitoring progress, and ensuring deadlines were met.
- Resolved customer inquiries in a timely manner.
- Analyzed data and created reports for senior management.
Public Relations Specialist
MassMutual
West Caldwell, NJ
03.2014 - 05.2014
- Wrote press releases and other media communications to promote products.
- Developed marketing collateral and website updates to launch new products and promote services.
- Collaborated with cross-functional teams to lead trade show event planning
Deployment Analyst
Deloitte
Chicago, IL
08.2011 - 02.2014
- Conducted IT product awareness and training sessions.
- Delivered training materials, including user guides and e-learning videos.
- Created and managed intranet sites.
- Developed and distributed internal newsletters, launch announcements, and other communications.
- Compiled product metric and deployment status reports.
- Completed user acceptance testing.
Marketing Coordinator
J.E. Berkowitz
Pedricktown, NJ
03.2011 - 08.2011
- Worked closely with business development team to create marketing collateral and presentations for clients outlining proposed solutions.
- Wrote and distributed press releases regarding project success stories
- Led event planning efforts for industry trade shows and conferences.
Marketing Communications Specialist
Tyco Fire Suppression & Building Products
Lansdale, PA
05.2008 - 10.2010
- Organized trade shows by coordinating logistics with vendors and suppliers.
- Managed relationships with external vendors such as advertising agencies, printers and web designers.
- Wrote copy for promotional materials, including catalogs, brochures, and flyers.
- Led development of product launch kits.
- Wrote and distributed press releases and case studies to industry trade magazines regarding new products and project success stories.
- Business process improvement initiatives through the implementation of automated ordering websites for literature distribution and trade show equipment
Marketing Specialist
Merck Sharpe & Dohme Federal Credit Union
Chalfont, PA
03.2007 - 04.2008
- Developed marketing strategies for existing products, services and new product launches.
- Led promotional campaigns which included direct mail, branch merchandise, collateral, print advertising, and e-mail blast development and distribution.
- Created and distributed internal and external newsletters.
- Assisted in corporate event planning.
- Maintained CRM system.
Marketing Assistant
TruMark Financial Credit Union
Trevose, PA
09.2005 - 03.2007
- Analyzed competitor activity to inform strategic decisions about pricing and positioning of products and services.
- Assisted with the development and implementation of marketing campaigns.
- Provided administrative support to the marketing department.
- Assisted in the design and development of brochures, flyers, and other print materials.
- Developed and distributed internal newsletters.
Education
Master of Arts - Strategic Communications
La Salle University
Philadelphia, PA01-2011
Master of Arts - Public Relations
Pennsylvania State University
University Park, PA05-2004
Skills
- Integrated marketing
- Stakeholder relations
- Marketing strategies
- Press releases
- Internal communications
- Advertising management
- Social media campaigns
- Trade show management
- Digital communications
- Editorial calendars
- Developing creative content
- Producing media kits
- Market research
- Media relations
- Marketing analytics
- Customer engagement
- Web analytics
- Integrated marketing campaigns
- Vendor negotiation skills
- Stakeholder relations
Technical Proficiencies
Proficient in Microsoft and Google Products, Hootsuite, Canva, Constant Contact, Adobe InDesign and Smartsheet
Timeline
Marketing Communications Manager
Renaye James Healthcare Advisors
07.2024 - Current
Marketing Communications Manager
HealthCare Dynamics International
11.2022 - 04.2024
Public Relations Manager
Renaye James Healthcare Advisors
03.2022 - 10.2022
Marketing Communications Consultant
Primohoagies Franchising
06.2019 - 07.2023
Senior Associate, Assurance Communications
PricewaterhouseCoopers
06.2014 - 10.2015
Public Relations Specialist
MassMutual
03.2014 - 05.2014
Deployment Analyst
Deloitte
08.2011 - 02.2014
Marketing Coordinator
J.E. Berkowitz
03.2011 - 08.2011
Marketing Communications Specialist
Tyco Fire Suppression & Building Products
05.2008 - 10.2010
Marketing Specialist
Merck Sharpe & Dohme Federal Credit Union
03.2007 - 04.2008
Marketing Assistant
TruMark Financial Credit Union
09.2005 - 03.2007
Master of Arts - Strategic Communications
La Salle University
Master of Arts - Public Relations
Pennsylvania State University
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