Kelly Loter
Allen
Summary
Creative strategist and marketing fixer trusted by national brands, scrappy startups, and mission-driven orgs alike. I don’t just make things pretty—I solve business problems with ideas that sell, stick, and scale.
From CPG, Retail from fashion to fishing, healthcare, nonprofits and countless International brands, I’ve built campaigns that drive real ROI AND resonate with real people.
If you need someone who can see concepts like a copywriter, KNOW great creative when he sees it, thinks like a brand strategist, flawlessly manages any project or team you throw at me, and deliver like an agency partner on all projects—let’s talk.
In addition to leading breakthrough campaigns, I built and ran my own agency for nearly 20 years—growing it from zero to $25M in billings and managing high-stakes, cross-functional client projects end-to-end.
Overview
2026
2026
years of professional experience
Work History
Founder & Principal Consultant
Kelly Loter Consulting
01.2014 - Current
Strategic advisor, brand architect, and creative partner to healthcare systems, consumer brands, advocacy orgs, and C-suite clients across nearly every major industry.
Founder & CEO
LEVELTWO (LTWO Group Inc.)
01.1997 - 01.2014
Grew agency from $0 to $25M in billings. Led cross-functional teams for national campaigns across fashion, food, healthcare, energy, and tech. Clients included TXU, LegalShield, Dr Pepper, Adams Golf, and many more.
Retail Growth, Brand Strategy & Sales
Edwin Watts Golf (South Boston/Cape)
Drove retail expansion efforts and brand presence across the Cape and South Shore area. Supported growth in store footprint through campaign and local outreach leadership as well as sales.
Account Service, Creative & Production
The Richards Group
Many national campaigns for many clients including Home Depot, Chick Fil-A and many more. Known for ross-team collaboration and getting the job done RIGHT
Creative Department – Project/Product Management
Alcon Labs
Developed packaging and branding for Alcon product lines. Specialized in high-volume production and FDA-regulated visual systems.
Owner
Freelance Creative & Industry Sales
Early career included freelance creative work, packaging design, and B2B sales across Dallas-area agencies and marketing firms.
First Agency Role
Keller Crescent Advertising
Learned the foundations of creative strategy, production, and agency operations. My roll was to manage the timeline and deadlines for EVERY project going on in the agency at any given time. I opened the job, set the schedule and made sure all went as scheduled and timing as well. The agency went under when they lost Chuck E. Cheese but I had seen that coming and left before to go into my freelance work before landing a client-side gig with Alcon Labs
Education
Bachelor of Arts - Advertising & Marketing
Texas Tech University
Lubbock, TXSkills
Brand Strategy & Positioning
Creative Direction
C-Level Consulting
Campaign Development (TV, Digital, Print, Social)
Business Growth & Revenue Strategy
Client Relationship Management
Go-to-Market Planning
Messaging Architecture
Consumer Psychology / Insight Translation
Story-Driven Campaigns
Voice & Tone Development
Concept Development (Copy Visual)
Multi-Channel Marketing
Naming & Identity Systems
Content Strategy (Web, Social, Print)
Healthcare & Advocacy Messaging
High-Impact Copywriting
Visual Storytelling (with Creative Teams)
Leadership & Business Growth Specialist
Founded and ran independent advertising agency from 1997–2014
Grew from $0 to $25M in total billings with Fortune 500 and regional clients
Oversaw operations, finance, staffing, creative output, and client growth strategy and toilet cleaning
Led multifunctional teams and managed client relationships across healthcare, consumer goods, sports, and tech
Known for balancing creative vision with fiscal discipline and delivery precision. Especially when making data-driven decisions
Why Me
Brand strategist who leads with insight, not ego
Creative leader with a sharp eye for concept, clarity, and conversion
Copy-driven campaigns that move hearts and bottom lines
Deep healthcare + advocacy experience, from patient journeys to public awareness
Trusted consultant for C-suite, founders, and fast-moving teams
Ready to drop into any team and raise the bar, fast as well as manage the team and project from end to end
Cross-Industry Experience & Clients
- Industry
- Healthcare & Hospitals
- Consumer Products
- Energy & Utilities
- Airlines & Travel
- Restaurants & QSR
- Tech & SaaS
- Finance & Legal
- Retail & Franchise
- Nonprofit & Advocacy
- Sports & Entertainment
- Alcohol & Beverage
- Beauty & Medical Devices
- New Brands & Startups
- Representative Clients
- Baylor Health, UT Southwestern, Tenet, Children’s DFW, Reeder Vein, The Heart Hospital Plano
- Dr Pepper, Alcon, Cadbury-Schweppes, True Temper, Dymatize, Home Depot
- TXU, Direct Energy, SaveOnEnergy.com, Ambit
- Southwest Airlines, American Airlines, Continental
- Chick-fil-A, Pizza Hut, Taco Cabana, Cantina Laredo, Dave & Buster’s
- CyberWare AI, Scientel Wireless, Sanyo, Beverage Metrics
- LegalShield, Bank7, Freeman Law, Service First Mortgage
- MetroPCS, 7-Eleven, First Cash Pawn, JPAR Real Estate, Southerby Homes
- Habitat for Humanity, PatientsACT, Tri-Cities EDA
- World Series of Poker, YES Golf, Chuck E. Cheese
- Glazers, Azul Drinks, Come and Drink It, Bar Louie, Bundles Gourmet
- Elta (Swiss America), GALT Medical, Essilor International
- BetterWay Medical, Holistic Hemp, CertSimple, CityCentral Offices
Timeline
Founder & Principal Consultant
Kelly Loter Consulting
01.2014 - Current
Founder & CEO
LEVELTWO (LTWO Group Inc.)
01.1997 - 01.2014
Retail Growth, Brand Strategy & Sales
Edwin Watts Golf (South Boston/Cape)
Account Service, Creative & Production
The Richards Group
Creative Department – Project/Product Management
Alcon Labs
Owner
Freelance Creative & Industry Sales
First Agency Role
Keller Crescent Advertising
Bachelor of Arts - Advertising & Marketing
Texas Tech University
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