Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Kelly Lovell

Arlington

Summary

Experienced fitness expert with a proven track record in creating customized training programs and delivering tangible client outcomes. Extensive expertise in working with diverse populations, including seniors, police and military personnel, professional athletes, adults, and children. Specializing in enhancing strength, cardiovascular conditioning, mobility and flexibility, agility, power, and offering comprehensive nutritional guidance. Recognized for exceptional teamwork and adaptability. Consistently reliable and driven by results, ensuring effective support and motivation for clients. Former Olympic hopeful who competed at the Olympic trials in both the 400m dash and 200m dash events.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Health and Wellness Fitness Trainer

Arlington Police Department
08.2021 - Current
  • Provided officers and recruits fitness assessments and program planning.
  • Educated officers and recruits on proper nutrition habits, leading to healthier lifestyles and improved weight management outcomes.
  • Designed and taught courses on stress management, nutrition, intermittent fasting, injury prevention and benefits of exercises.
  • Demonstrated how to carry out various routines and exercises.
  • Advised officers and recruits on proper equipment use and maintenance, contributing to a safe workout environment and prolonging the lifespan of gym assets.
  • Utilized cutting-edge fitness technology tools in workouts, enhancing engagement and interest in their progress.
  • Boosted officer and recruit motivation through consistent encouragement, support, and progress tracking.
  • Participated in continuing education opportunities to stay current on industry trends, enhancing the quality of services provided to clients.
  • Designed and implemented variety of fitness instruction classes.
  • Improved officer and recruit fitness levels by developing personalized workout plans tailored to individual needs and goals.
  • Provided ongoing support and accountability for officers and recruits, maintaining open communication channels for questions or concerns related to their fitness journey.
  • Conducted fitness assessments to evaluate officers and recruits'' physical abilities and set achievable goals pertaining to their unique job requirements
  • Assisted in planning special events at the gym, such as workshops or challenges, increasing member participation levels and community involvement.
  • Educated officers and recruits on importance of proper nutrition to reach fitness objectives.
  • Trained officers and recruits during strength training, cardio vascular exercise, and stretching.
  • Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs pertaining to police work.
  • Developed healthy eating meal plans for officers and recruits to provide holistic approach.
  • Provided fitness assessments and program planning.
  • Educated officers and recruits on preventive care, nutrition, fitness, stress management, and ergonomics.
  • Educated officers and recruits on proper nutrition habits, leading to healthier lifestyles and improved weight management outcomes.
  • Adapted classes to meet needs of participants with varying fitness levels.
  • Provided emergency first aid and CPR as needed.

Head Personal Trainer

Orangetheory Fitness
01.2019 - 03.2022
  • Fostered a positive gym environment that promoted community, inclusivity, and teamwork among staff and members alike.
  • Collaborated with physical therapists to create recovery-focused exercise plans for clients recovering from injuries or surgeries.
  • Enhanced gym revenue through the design and promotion of specialized group fitness classes, attracting new clients.
  • Improved client retention rate by consistently tracking progress, adjusting programs as needed, and providing ongoing support..
  • Developed and implemented staff training programs focused on customer service, sales techniques, and health/fitness education to ensure consistent delivery of high-quality services.
  • Assisted in the recruitment process for new trainers by conducting interviews, evaluating qualifications, and providing recommendations based on skillset compatibility with gym culturephilosophy.
  • Effectively managed conflict resolution between clients or staff when necessary by maintaining open lines of communication and exhibiting fairness in decision-making processes.
  • Trained clients during strength training, cardio vascular exercise, and stretching.
  • Developed a strong team of personal trainers with regular training workshops, fostering professional growth and development.
  • Explained exercise modifications and contraindicated movements to participants with history of injury.
  • Maintained up-to-date knowledge of industry trends, incorporating cutting-edge techniques into training programs where appropriate.
  • Demonstrated proper technique for exercises to avoid injuries.
  • Assisted clients with personal fitness goals through realistic objectives.
  • Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.

Director of Relations/ HR Specialist

Sculpture Hospitality
01.2017 - 02.2018
  • Responsible for client relations and prospecting new candidates
  • Accountable for hiring, training, evaluations of all employees
  • Managed all payroll, billing, invoices, manuals, employee timecards and geo location set ups
  • Accountable for marketing, branding, social networking, ad campaigns, and increasing industry awareness of company features
  • Oversee creation and design of all digital and print materials, expo and convention events, and advertising campaigns
  • Integral in revising and editing website, ensuring SEO with Google and Yahoo, and increasing corporate reputation among vendors, clients, representatives, and prospects
  • Streamline marketing costs and reduced expenditures by over $80,000
  • Create and design comprehensive ad campaigns for sales representatives to present to their leads, and created new menus and training procedures for staff off outsourced clientele

Personal Trainer/Group Fitness/Team BootCamp

Lifetime Fitness
01.2016 - 01.2017
  • Carefully evaluated member needs and counseled clients on proper nutrition and exercise habits to assist them in achieving personal fitness goals with a 97% success rate
  • Guided clients in safe exercise, and led instruction modifying exercises appropriately to avoid injury, taking into account individualized physical limitations, reducing injury claims by 20%
  • Led clients and groups of all ages through personal workouts and skill development training resulting in 98% client satisfaction
  • Implemented creative large group participation training, and executed a new workout design to meet the need of individuals on a large scale

Marketing manager

FranFund, Inc.
01.2016 - 12.2016
  • Responsible for creating marketing department from the ground up
  • Accountable for marketing, branding, social networking, ad campaigns, and increasing industry awareness of company features
  • Oversee creation and design of all digital and print materials, expo and convention events, and advertising campaigns
  • Integral in revising and editing website, ensuring SEO with Google and Yahoo, and increasing corporate reputation among vendors, clients, representatives, and prospects
  • Streamline marketing costs and reduced expenditures by over $100,000
  • Create and design comprehensive ad campaigns for sales representatives to present to their leads

President, Managing Partner, Head of Operations, Director of Sports performance Training

Reps Revolution (Reps USA Training)
01.2005 - 12.2016
  • Accountable for marketing, accounts receivable and payable for gross revenue exceeding $200,000
  • Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups, and managed all media, press and public relations issues resulting in overall customer satisfaction rating of 98%
  • Managed and operated 16,000 ft facility
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Evaluated and managed new strategic business opportunities, as well as created new revenue streams and generated 25% increase in new business through designing fliers and brochures promoting products and services offered
  • Managed production, graphic design and web-design personnel to coordinate production of corporate communications materials
  • Created and established branding for three company logos
  • Recommended program improvements and creation of innovative programs and services, including baseball specific speed clinic as well as clinic to improve all athletes’ speed performance including video analysis, technique and form enhancement
  • Created, designed and presented comprehensive Lifestyle Transformation Seminar for 200+ registrants
  • Organized public appearances, lectures, contests and exhibits to increase program awareness, including television and live radio interview on 89.7FM

Group Coordinator

Gold’s Gym
01.2004 - 12.2006
  • Increased group fitness class attendance by 33% in the gym to meet fitness goals
  • Coordinated trainer and group fitness class schedules to optimize attendance and client satisfaction
  • Guided clients in safe exercise, and led instruction modifying exercises appropriately to avoid injury, taking into account individualized physical limitations, reducing injury claims by 25%
  • Administered bi-monthly training sessions for staff members on fitness industry updates and coached personal trainers on professional conduct, increasing trainer effectiveness and client satisfaction by 25%, and decreasing attrition rate by 12%

Group Fitness instructor

24 Hour Fitness
01.1998 - 12.2006
  • Carefully evaluated member needs and counseled clients on proper nutrition and exercise habits to assist them in achieving personal fitness goals with a 97% success rate
  • Guided clients in safe exercise, and led instruction modifying exercises appropriately to avoid injury, taking into account individualized physical limitations, reducing injury claims by 20%
  • Led clients and groups of all ages through personal workouts and skill development training resulting in 98% client satisfaction

Group Fitness instructor

Lady of America
01.2000 - 12.2004
  • Carefully evaluated member needs and counseled clients on proper nutrition and exercise habits to assist them in achieving personal fitness goals with a 94% success rate
  • Guided clients in safe exercise, and led instruction modifying exercises appropriately to avoid injury, taking into account individualized physical limitations, reducing injury claims by 18%
  • Led clients and groups of all ages through personal workouts and skill development training resulting in 97% client satisfaction

Group Fitness instructor

The Q Sports Club
01.2000 - 12.2004
  • Carefully evaluated member needs and counseled clients on proper nutrition and exercise habits to assist them in achieving personal fitness goals with a 91% success rate
  • Guided clients in safe exercise, and led instruction modifying exercises appropriately to avoid injury, taking into account individualized physical limitations, reducing injury claims by 15%
  • Led clients and groups of all ages through personal workouts and skill development training resulting in 96% client satisfaction

Sales Director

Paradigm International
01.2000 - 12.2004
  • Leader in Sales four consecutive years
  • Directed promotions and sales for salon’s national Top 200 List, increasing company revenue by 17%
  • Focused sales efforts subsequent to monitoring customer preferences, increasing sales by 28%
  • Resolved customer complaints, shared product expertise, and made personalized recommendations resulting in 96% customer satisfaction
  • Trained in negotiations and time management, increasing efficiency among sales personnel by 15%

Promotional Agent

Kangoo Jumps
01.1997 - 12.1998
  • Introduced a new patent shoe to the U.S
  • Called Kangoo Jumps
  • Promoted and presented product at IDEA conventions
  • Conducted public relations and sales for product, including 20 min slots to promote and display shoe’s capabilities on nationwide stages
  • Answered customers' questions regarding products, prices and availability, and maintained friendly and professional customer interactions
  • Emphasized product features based on analysis of customers' needs
  • Attended trade shows and sales conferences
  • Used networking opportunities to create successful, on-going business relationships

Skills

  • Senior fitness programs
  • Strength training techniques
  • High-intensity interval training
  • Functional movement training
  • Sport-specific training
  • Corrective exercise techniques
  • Weight management expertise
  • Group fitness instruction
  • Personalized program design
  • Adaptive fitness training
  • Nutritional guidance
  • Fitness program development
  • Strength training
  • Personal training and coaching
  • Health and wellness
  • Boot camp training
  • Fitness instruction
  • Program design
  • Nutrition and weight loss management
  • Strength and conditioning
  • Multitasking Abilities
  • Excellent communication

Certification

  • CPR/AED Certification
  • NASM CPT7 Personal Trainer
  • NASM Group Fitness Instructor
  • NASM Certified Nutrition Coach

Timeline

Health and Wellness Fitness Trainer

Arlington Police Department
08.2021 - Current

Head Personal Trainer

Orangetheory Fitness
01.2019 - 03.2022

Director of Relations/ HR Specialist

Sculpture Hospitality
01.2017 - 02.2018

Personal Trainer/Group Fitness/Team BootCamp

Lifetime Fitness
01.2016 - 01.2017

Marketing manager

FranFund, Inc.
01.2016 - 12.2016

President, Managing Partner, Head of Operations, Director of Sports performance Training

Reps Revolution (Reps USA Training)
01.2005 - 12.2016

Group Coordinator

Gold’s Gym
01.2004 - 12.2006

Group Fitness instructor

Lady of America
01.2000 - 12.2004

Group Fitness instructor

The Q Sports Club
01.2000 - 12.2004

Sales Director

Paradigm International
01.2000 - 12.2004

Group Fitness instructor

24 Hour Fitness
01.1998 - 12.2006

Promotional Agent

Kangoo Jumps
01.1997 - 12.1998

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Kelly Lovell